Marketing Funnel Optimizer

Job description

Growth Marketing Role Overview

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We're looking for a skilled marketer to join our team as a Retention Manager. This role involves working closely with cross-functional teams to develop and execute end-to-end user journeys from onboarding to reactivation (win-backs) using scalable platforms.

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The successful candidate will analyze data to understand key pain points, effective communication, and ideal conversion times. They will also work closely with the creative team to define email/WhatsApp templates for campaigns and source 3P data for consumer marketing to drive acquisition via mediums like SMS/email, etc.

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Key Responsibilities:

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• Develop and execute end-to-end user journeys from onboarding to reactivation (win-backs) using scalable platforms.

• Analyze data to understand key pain points, effective communication, and ideal conversion times.

• Work closely with the creative team to define email/WhatsApp templates for campaigns.

• Source 3P data for consumer marketing to drive acquisition via mediums like SMS/email, etc.

• Perform extensive campaign analysis and reporting daily, weekly, and monthly to find growth opportunities.

• Analyze customer data deeply to create tangible cohorts leveraging customer journeys using data analysis tools like Mixpanel, Metabase, and test new cohorts.

• Work with product, tech, and marketing functions to ensure improvement in user journeys and experience along with reducing pain points in the funnel.

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Requirements:

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• Graduate or postgraduate degree.

• 2-3 years of experience in creating mobile/web application journeys & campaigns on tools like Mo Engage, Clevertap, etc.

• In-depth knowledge and hands-on experience of digital analytics and understanding of consumer behavior.

• Excellent copywriting skills to produce high-quality copies for marketing campaigns and journeys.

• Data-driven with strong problem-solving and analytical skills.

• High degree of ownership in taking things from planning to execution to drive results.

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About Our Vision

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We aim to make healthcare affordable and accessible to all. We are a technology-driven telehealth platform that aims to reduce healthcare expenses multifold and improve healthcare outcomes by democratizing medicine purchases in India.

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We recommend best value medicines from top 30 pharma brands in India to customers with precise scientific matching and outcomes history leading up to 70%+ savings for customers.