Marketing Generalist

💰 $4,200 - $6,720 (Est.) 📍 Abattoir

Job Description

Full job description
Marketing / PR / Events
Marketing Assistant / Coordinator
Sydney
Permanent / Full Time
Owning the webinar programme end-to-end.
A fast-paced, collaborative work environment where your ideas make an impact.
Guaranteed career development as you make your mark.
The Opportunity:
We’re looking for a curious, data-driven, and technically minded Marketing Generalist to join our team. This role is perfect for someone who thrives in a fast-paced environment, has a genuine passion for marketing technology and automation, and is energised by owning a process end to end. If you love making things work better, are excited by what AI can do for marketing, and bring both creative and analytical skills to everything you do — we’d love to hear from you.

What you’ll be responsible for:
Own our webinar programme – from planning and scheduling through to delivery, follow-up, and performance review.
Partner marketing – support the Events & Partners Manager in executing partner marketing campaigns, including co-branded content, joint promotions, and partner communications, and also maintain partner marketing assets and ensure alignment with brand guidelines.
Leverage CRM and automation platforms – store, segment and analyse data, improve customer engagement, and drive results.
Develop and execute high-impact social media advertising – Brief and publish paid social ads to support webinar promotion and audience acquisition, working closely with the Digital Acquisition team.
Deliver insightful reporting – track campaign performance, analyse trends, and provide actionable insights to optimise marketing efforts.
Keep marketing operations running smoothly – oversee day-to-day activities, meet deadlines, and ensure high-quality execution.

What we’re looking for:

We’re searching for someone who brings both rigour and creativity to their work — someone who is as comfortable in a spreadsheet as they are writing a compelling campaign brief. You’re self-motivated, intellectually curious, and excited about using technology to do your best work.
At least 2-3 years in a marketing-focused role, with proven experience in webinar or event management and campaign execution.
Hands-on experience with webinar platforms (e.g. ZOOM) and marketing automation tools (e.g. Pardot, HubSpot).
Strong ability to analyse campaign data and translate it into clear insights and actionable recommendations.
Excellent time management and the ability to juggle multiple workstreams without dropping the ball.
Strong written and verbal communication skills, with the ability to collaborate across marketing, product, and partner teams.

Nice to have (but not essential:
Experience briefing and publishing paid social ads, ideally in support of demand generation or event promotion.
Familiarity with CRM platforms and comfort working with data, dashboards, and performance reports.
Familiarity with a range of marketing and business tools such as project management platforms (e.g. Monday.com), event management tools (e.g. Eventbrite), CMS platforms (e.g. WordPress), survey tools (e.g. SurveyMonkey), and AI tools (e.g. ChatGPT, Claude).
A creative mindset with a passion for video and photography, and a willingness to contribute to visual content development.

Why join us?

At Citation Group, we believe in empowering our employees to thrive both personally and professionally. Our values are foundational to who we are, what we do and how we act. When you join our team, you’ll experience a workplace that values you as an individual and invests in your future including coaching and mentoring, development opportunities and career pathways. We are interested in growth, investment and service excellence. We don’t do micro-management – we empower, support and innovate.

When you join Citation Group, you’ll experience what it’s like working for an Employer of Choice – we’ve been recognised eight years running. We’re big on flexible working and it’s benefits because we want our people to be successful and bring their best selves to work. We offer a variety of incentive programs throughout the year and we offer all the leave types; access up to 12 weeks of paid parental leave, community service and no one likes working on their birthday – get an extra day off on your special day!

We’re in a big growth phase so if you’re ready to thrive in a fast-paced and high-performing environment and be rewarded for it - we want you to join us on this exciting journey.

Who are we?

At Citation Group we bring together real-world HR, Safety, Legal and Certification expertise along with adaptable workforce management and payroll technology – helping businesses run with confidence every day.

Our team is excited to be growing fast, dreaming big, and doing good things for businesses across Australia, New Zealand, Canada and the UK. With a UK parent company that is Private Equity backed, the plan is to triple the size of the business over the next few years through both organic growth and acquisitions.

Want to know more about us visit our website www.citationgroup.com.au.

Next steps?

If you're a passionate marketer looking to take the next step in your career, we'd love to hear from you! Apply today and let’s create something amazing together.

Applicants from recruitment agencies will not be considered. Applicants must have valid working rights for Australia on an unrestricted basis.

💡 Quick Summary

Seeking a career-building opportunity? The Marketing Generalist position is now open for candidates interested in the Media & Communication sector. This role in Abattoir offers a professional environment and growth potential.

Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.

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Frequently Asked Questions

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The expected salary for Marketing Generalist in Abattoir is $4,200 - $6,720 (Est.) per month. Actual compensation may vary based on experience and negotiation.
No, Marketing Generalist is an on-site position based in Abattoir. Candidates must be able to commute or relocate to this location.
Basic communication skills, a proactive attitude, and the ability to work in a team are required for Marketing Generalist. Previous experience in Media & Communication is a plus. Freshers may also apply depending on the employer's requirements.
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