Marketing Head

Job Title :

Marketing Head Exp : 10-15 years Location: 60 LPA Job Details Lead the Consumer understanding, Brand positioning, Collection Concepts, &; Campaign management for Brand Establishing as the leading aspirational brand in the fine jewelry category.

Thereby grow the consumer community for the same through social media, PR Content ideation, creation and execution IP ideation, creation and execution for brand Brand Custodian - Brand roll out at touchpoints – creating guidelines, ensuring Retail collateral creation and support Direct Marketing / Performance marketing creatives support Identifying relevant platforms and channels for brand and growing these platforms and channels Identifying new agencies, partners maintaining relationships and negotiating costs Customer insighting to bring in relevant inputs for business Managing Brand Budgets External Interfaces

• Customers

• Advertising agencies

• Brand Ambassadors

• Partners Internal Interfaces

• Merchandising team

• Retail team

• Sales team

• Design team

• Visual merchandising team

• Marketing services team

• Ecommerce Team

• BTL Team

Encircle team Job Requirements:

Education: MBA from a premiere college

Relevant Experience: 5-6 years of marketing or retail experience

Behavioral Skills:

• Thinks big

• Business savvy

• Entrepreneurial drive

• Nurture relationship

• Influence for impact

• Ability to lead diverse team

• Accountability

• Believes in people

• Curious

• Is passionate about categories and products Knowledge:

• Category knowledge will be an added advantage

• Brand and communications knowledge

• Latest trends in marketing and communications

• Aptitude for numbers and data