Job Description
Full job description
Are you looking for an awesome place to work, where you can proudly be your authentic self, and be part of #oneteam?
We are looking for apassionateteam player whoaligns with our valuesand culture, takes pride in their unique contributions, and can challenge the status quo with disruptive thinking. If this sounds like you, come and join us!
About the role
As the Marketing Lead for SMB, Mid-Market & Enterprise at Vocus, you will play a pivotal role in developing and executing marketing strategies to attract and retain customers within these key segments. Additionally, you will provide product marketing support for a specified portfolio of products, ensuring they are effectively positioned in the market and aligned with customer needs.
What you’ll be doing
Segment Strategy Development: Develop comprehensive marketing strategies tailored to the unique needs and preferences of Simple Enterprise, Mid-Market and SMB customers in the telecommunications industry. Collaborate with cross-functional teams to ensure alignment with overall business objectives.
Campaign Management: Plan, execute, and optimise multi-channel marketing campaigns to drive customer acquisition, engagement, and retention. Utilise a mix of channels such as digital marketing, email marketing, content marketing, events, and more to effectively reach and resonate with target audiences.
Customer Insights: Conduct market research and gather customer insights to understand the needs, pain points, and buying behaviors of Simple Enterprise, Mid-Market and SMB customers in the telecommunications space. Use data-driven approaches to inform marketing strategies and decision-making.
Product Marketing Support: Work closely with the product management team to develop product positioning, messaging, and go-to-market strategies for the specified portfolio of telecommunications solutions. Create compelling marketing collateral, sales enablement materials, and presentations to support product launches and ongoing promotion.
Collaboration and Stakeholder Management: Collaborate effectively with cross-functional teams including sales, product management, customer success, and senior leadership within Vocus. Build strong relationships with internal stakeholders to ensure alignment and support for marketing initiatives.
Performance Monitoring and Reporting: Monitor key marketing metrics and KPIs to assess the effectiveness of marketing campaigns and initiatives. Provide regular reporting and insights to stake holders and use data to optimise strategies for maximum impact and ROI.
What you will bring
+5 years of experience in marketing roles, with a focus on B2B marketing and experience working with Mid-Market and/or SMB segments.
Proven track record of developing and executing successful marketing strategies and campaigns in the telecommunications/IT industries or related sectors.
Strong analytical skills and proficiency in data-driven marketing approaches.
Deep understanding of the telecommunications landscape in Australia is highly desirable.
Knowledge of our core product portfolios with focus on Data IP, Collaboration and Security
Knowledge of marketing best practices and Simple Enterprise, Mid-Market and SMB segments (Growth mindset and commercially savvy)
Excellent communication, presentation, and interpersonal skills. Comfortable working with ambiguity
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Team oriented
Innovative and challenger type thinking
High attention to detail across multi streams, resilient, agile and responsive
What We Offer
Working at Vocus will give you rewarding experiences and the opportunity to do extraordinary work. You will enjoy:
Diverse and dynamic teams with a supportive and inclusive culture.
Supportive career development plans with comprehensive ongoing training, support, and development opportunities.
Flexible hours and a hybrid working environment
Generous discounts on power, gas, mobile and internet; plus, discounts to over 400 retailers.
Competitive leave options, including anniversary leave, purchased leave, parental leave, volunteering leave, study leave, and 5 extra days of Vocus leave each year, plus more.
Study assistance programs to excel your personal growth, learning and development.
Health and wellness offerings, including access to our wellbeing initiatives that can help you from a financial, psychological, and physical perspective.
Working at Vocus is never just a job – it’s personal. We’re crazy about our customers and believe our people are the difference. Our wonderfully diverse team and a vibrant culture define us. We care about the impact we have on our people, our customers, and our communities and are committed to operating as a responsible, ethical business.
We pride ourselves on setting audacious and ambitious goals and believe that we can play our part in changing the Australian telecommunications landscape and make a fundamental difference to people’s lives.
With us, you’ll have the opportunity to lead and inspire teams, work on projects that are shaping the future of telecommunications and become part of a culture that thrives on creativity, encourages new ideas, and provides a collaborative and inclusive environment.
About Us
As Australia’s specialist fibre and network solutions provider, we own and operate 25,000km of secure, high-capacity fibre connecting people, businesses, governments, and communities across Australia to the world. Through our well-known retail brands, we deliver simple and affordable broadband, mobile, voice and energy services with the purpose of Building Critical Connections. Enabling Better Possibilities.
Ready to take the next step?
If you like the sound of this role and think you’d do a great job, but are worried you don’t tick every box, we encourage you to back yourself – we know that diverse groups are less-likely to apply for roles they’re not 100% qualified for, but just as likely to succeed at them!
We are a proud equal opportunity employer committed to providing a safe, diverse, and inclusive working environment where all our team members feel like they belong. We know diversity makes us stronger and we encourage applications irrespective of background, age, origin, gender, ****** orientation, identity, or ability.
If you feel comfortable, please let us know if you have any accessibility requirements upon application, so we can make any adjustments required to support you throughout our recruitment process.
Are you looking for an awesome place to work, where you can proudly be your authentic self, and be part of #oneteam?
We are looking for apassionateteam player whoaligns with our valuesand culture, takes pride in their unique contributions, and can challenge the status quo with disruptive thinking. If this sounds like you, come and join us!
About the role
As the Marketing Lead for SMB, Mid-Market & Enterprise at Vocus, you will play a pivotal role in developing and executing marketing strategies to attract and retain customers within these key segments. Additionally, you will provide product marketing support for a specified portfolio of products, ensuring they are effectively positioned in the market and aligned with customer needs.
What you’ll be doing
Segment Strategy Development: Develop comprehensive marketing strategies tailored to the unique needs and preferences of Simple Enterprise, Mid-Market and SMB customers in the telecommunications industry. Collaborate with cross-functional teams to ensure alignment with overall business objectives.
Campaign Management: Plan, execute, and optimise multi-channel marketing campaigns to drive customer acquisition, engagement, and retention. Utilise a mix of channels such as digital marketing, email marketing, content marketing, events, and more to effectively reach and resonate with target audiences.
Customer Insights: Conduct market research and gather customer insights to understand the needs, pain points, and buying behaviors of Simple Enterprise, Mid-Market and SMB customers in the telecommunications space. Use data-driven approaches to inform marketing strategies and decision-making.
Product Marketing Support: Work closely with the product management team to develop product positioning, messaging, and go-to-market strategies for the specified portfolio of telecommunications solutions. Create compelling marketing collateral, sales enablement materials, and presentations to support product launches and ongoing promotion.
Collaboration and Stakeholder Management: Collaborate effectively with cross-functional teams including sales, product management, customer success, and senior leadership within Vocus. Build strong relationships with internal stakeholders to ensure alignment and support for marketing initiatives.
Performance Monitoring and Reporting: Monitor key marketing metrics and KPIs to assess the effectiveness of marketing campaigns and initiatives. Provide regular reporting and insights to stake holders and use data to optimise strategies for maximum impact and ROI.
What you will bring
+5 years of experience in marketing roles, with a focus on B2B marketing and experience working with Mid-Market and/or SMB segments.
Proven track record of developing and executing successful marketing strategies and campaigns in the telecommunications/IT industries or related sectors.
Strong analytical skills and proficiency in data-driven marketing approaches.
Deep understanding of the telecommunications landscape in Australia is highly desirable.
Knowledge of our core product portfolios with focus on Data IP, Collaboration and Security
Knowledge of marketing best practices and Simple Enterprise, Mid-Market and SMB segments (Growth mindset and commercially savvy)
Excellent communication, presentation, and interpersonal skills. Comfortable working with ambiguity
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Team oriented
Innovative and challenger type thinking
High attention to detail across multi streams, resilient, agile and responsive
What We Offer
Working at Vocus will give you rewarding experiences and the opportunity to do extraordinary work. You will enjoy:
Diverse and dynamic teams with a supportive and inclusive culture.
Supportive career development plans with comprehensive ongoing training, support, and development opportunities.
Flexible hours and a hybrid working environment
Generous discounts on power, gas, mobile and internet; plus, discounts to over 400 retailers.
Competitive leave options, including anniversary leave, purchased leave, parental leave, volunteering leave, study leave, and 5 extra days of Vocus leave each year, plus more.
Study assistance programs to excel your personal growth, learning and development.
Health and wellness offerings, including access to our wellbeing initiatives that can help you from a financial, psychological, and physical perspective.
Working at Vocus is never just a job – it’s personal. We’re crazy about our customers and believe our people are the difference. Our wonderfully diverse team and a vibrant culture define us. We care about the impact we have on our people, our customers, and our communities and are committed to operating as a responsible, ethical business.
We pride ourselves on setting audacious and ambitious goals and believe that we can play our part in changing the Australian telecommunications landscape and make a fundamental difference to people’s lives.
With us, you’ll have the opportunity to lead and inspire teams, work on projects that are shaping the future of telecommunications and become part of a culture that thrives on creativity, encourages new ideas, and provides a collaborative and inclusive environment.
About Us
As Australia’s specialist fibre and network solutions provider, we own and operate 25,000km of secure, high-capacity fibre connecting people, businesses, governments, and communities across Australia to the world. Through our well-known retail brands, we deliver simple and affordable broadband, mobile, voice and energy services with the purpose of Building Critical Connections. Enabling Better Possibilities.
Ready to take the next step?
If you like the sound of this role and think you’d do a great job, but are worried you don’t tick every box, we encourage you to back yourself – we know that diverse groups are less-likely to apply for roles they’re not 100% qualified for, but just as likely to succeed at them!
We are a proud equal opportunity employer committed to providing a safe, diverse, and inclusive working environment where all our team members feel like they belong. We know diversity makes us stronger and we encourage applications irrespective of background, age, origin, gender, ****** orientation, identity, or ability.
If you feel comfortable, please let us know if you have any accessibility requirements upon application, so we can make any adjustments required to support you throughout our recruitment process.
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Lead - SMB, Mid-Market & Enterprise position is now open for candidates interested in the Media & Communication sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.