Marketing Manager
Description
We’re looking for a results-driven Marketing Manager to take ownership of our brand, digital presence, and marketing strategy. This role is central to modernizing our marketing function, increasing our visibility, driving qualified pipeline, and supporting the sales team with high-impact collateral and campaigns.
You’ll manage everything from our website and brand to evaluating which events we attend and how we show up. This is a strategic, hands-on role ideal for someone who thrives in a fast-paced environment, has demonstrated their willingness to adopt new technologies and has experience leading a small marketing team.
What You'll Do
Brand & Content Leadership
Own and evolve the company’s brand identity to ensure consistency across all channels and materials
Manage development and production of all sales collateral (presentations, one-pagers, case studies, etc.)
Manage and create content development initiatives from concept to execution including research and writing compelling content for use in promotions, blog posts, social channels, etc
Digital Marketing & Website
Own the company website – including design, messaging, content updates, and performance tracking
Strategize driving traffic to the website and optimize for conversions
Monitor site analytics and continuously improve the customer journey
Event Strategy & Budgeting
Research and recommend industry events, conferences, and trade shows that align with our goals
Build a clear ROI-driven strategy for which events to attend, how we show up, and how much to invest
Lead pre- and post-event planning, marketing, and follow-up activities to maximize lead generation
Sales Enablement & Pipeline Growth
Partner with Sales to understand customer needs and develop marketing strategies that drive pipeline and new logo acquisition
Track and report on marketing-influenced pipeline, campaign ROI, and lead performance
Identify new channels and tactics to reach target customers and improve conversion
Product Marketing
Gather market and customer insights to inform product positioning and messaging, validate market needs, and estimate demand
Inform and develop product positioning, buyer personas, and audience messaging
In collaboration with Product and Sales teams, develop and execute product launch strategies
Create market-facing assets that help communicate the key features of the product and value proposition
What You Bring
6+ years of marketing experience, preferably in B2B, SaaS, or technology industries
Proven experience managing brand, websites, and marketing initiatives
Demonstrated experience using modern AI-powered marketing tools to drive exceptional results
Strong understanding of the sales process and marketing’s role in supporting pipeline growth
Experience in evaluating, planning, and executing marketing strategies
Excellent project management and communication skills
Data-driven and comfortable working with metrics to inform decisions
Experience with tools like Salesforce, Pardot, Google Analytics, etc.
Experience with directly managing others, and being responsible for the marketing team’s performance and output
Experience working with Fortune 1,000 companies in the US market
Excellent oral and written communication skills in English
Experience in the events industry an asset
Why Join the Eventbase Team?
At Eventbase we value trust, respect and authenticity, and believe we are all better together. Joining the Eventbase team means you will enjoy a progressive work environment with some exceptional perks, including the option to go onsite at some of the largest events on the planet. We enjoy “No Meeting Fridays” and Eventbasers who opt for a compressed schedule get every second Friday off, so you can have an extra 26 long weekends every year in addition to statutory holidays. We have a $1,250 annual professional development allocation, and offer a work from home amount to make sure your work space is setup for success. We also offer comprehensive benefits including extended health care from your first day, a $1,000 flexible health/wellness spending account, paid parental leave for all new parents, gender affirming care, and paid wellness health days. And of course we offer competitive market salaries and employee stock options too.
At Eventbase we work hard and smart, and take time to celebrate our wins. We are a “remote-first” organization, so you will never be required to work out of an office if it doesn’t work for you.
We’re proud of our diverse team: Eventbasers hail from all over the world, with many different backgrounds, cultures and interests. We’re dedicated to creating an inclusive environment where everyone feels valued and respected as their authentic selves, truly making us better together. By embracing our diverse backgrounds, we enhance the magic of live events and create unforgettable experiences.
About Eventbase Technology
Eventbase has set the gold standard for live event technology for more than a decade. We power mobile event apps for global brands including Salesforce, IBM, Cisco, SAP and Adobe. We also build official mobile apps for massive events including South By Southwest (SXSW), the Consumer Electronics Show (CES), and we created official apps for three Olympic Games. Eventbase has been recognized with more awards than any other event app platform, including being named winner of “Best Event App” at the Event Technology Awards seven times.
We are driven by our mission: to bring people together for the magic of live events, and we’re proud that our industry-leading products have been at the heart of exceptional live events around the world since 200+. Millions of attendees across thousands of events have held Eventbase’s product in their hand as they walked the conference floor, participated in sessions and interacted with others onsite. Our team has a track record of pioneering breakthrough live event technology, and there are more exciting innovations to come. The event industry is being reinvented in the wake of Covid-1+, and Eventbase is uniquely positioned to play a key role in this new world of events. We’re moving forward with our vision to shape the future of live event experiences.
Are you ready to join the industry leader in live event technology?