Job Description
What does it mean to be a Marketing Manager at Smart Ship Hub?
The B2B Marketing Manager is responsible for leading and contributing to projects that drive revenue growth and
brand salience across global markets. The B2B Marketing Manager will report directly to the CEO and be
responsible for the development and management of broad-based B2B marketing programs, execution and
outcomes.
This person will manage marketing efforts for brand position and awareness. They will manage lead generation,
website development and content curation/creation, social/digital/content marketing, PR, industry events and
conferences, and sales collateral.
This role will coordinate and work across multiple departments, and work closely with senior management,
interact with clients, vendors, and industry leaders.
Responsbilities:
• Working with the CEO and Head of Sales, design and execute the company’s B2B marketing strategy and programs (internal/external branding, lead generation, advertising/sponsorships/partnerships, events, digital marketing) in order to support the company’s business objectives:
• Inbound and outbound marketing programs for acquiring and nurturing leads
• Management through vendors and teammates, of all online and offline marketing programs including, PPC, SEO/SEM, digital advertising, webinars, content syndication, email, social, lead nurturing, channel marketing and analytics
• Collaboration with an array of cross-functional team members and external vendors to drive marketing's contribution to revenue
• Provide competitive scans and industry/market developments to help with business development, positioning and messaging
• Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, partners/vendors/colleagues, sales and other departments
• Perform ongoing tracking and analytics/reporting on B2B marketing initiatives
Desired Skill set
• This position requires a candidate with a blend of strategy, creative, analytic and project management
Core
• Graduate and 3+ years marketing experience required; a minimum of 2 years of experience directly managing B2B Digital/Marketing programs.
• MBA preferred but not essential.
• Demonstrable track record working on marketing pipeline generation, including managing campaigns from concept to ROI analysis.
• Knowledge of Google Analytics and Google Ad Word (certification preferred).
• Email, database, and digital marketing experience including content strategy and programming, blogs, social media tactics, PPC, SM/ad console and analytics, email and database, website (in WordPress), SEO.
• Domain awareness of the world of enterprise software/tech (plus maritime industry preferred).
• Excellent communication skills – strong written and oral communication skills (awareness of languages like Japanese would be a big plus).
• Proficient computer skills in MS Office (knowledge of Adobe products, Canva, Figma, prototyping and UI tools will be a positive).
• Experience with CRM or lead management software.
Soft Skills
• Strong analytical skills; including experience reviewing performance results and making recommendations for future actions.
• People skills and organizational thinking.
• Dynamic, motivating, and ‘intrapreneurship’-minded with an internal drive to meet deadlines. Proactive mentality with curiosity and desire to learn.
• Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines and achieve goals, and strong attention to detail.
• Must be very comfortable with dynamically changing opportunities and priorities.
• Team player with ability to work cross-functionally
The B2B Marketing Manager is responsible for leading and contributing to projects that drive revenue growth and
brand salience across global markets. The B2B Marketing Manager will report directly to the CEO and be
responsible for the development and management of broad-based B2B marketing programs, execution and
outcomes.
This person will manage marketing efforts for brand position and awareness. They will manage lead generation,
website development and content curation/creation, social/digital/content marketing, PR, industry events and
conferences, and sales collateral.
This role will coordinate and work across multiple departments, and work closely with senior management,
interact with clients, vendors, and industry leaders.
Responsbilities:
• Working with the CEO and Head of Sales, design and execute the company’s B2B marketing strategy and programs (internal/external branding, lead generation, advertising/sponsorships/partnerships, events, digital marketing) in order to support the company’s business objectives:
• Inbound and outbound marketing programs for acquiring and nurturing leads
• Management through vendors and teammates, of all online and offline marketing programs including, PPC, SEO/SEM, digital advertising, webinars, content syndication, email, social, lead nurturing, channel marketing and analytics
• Collaboration with an array of cross-functional team members and external vendors to drive marketing's contribution to revenue
• Provide competitive scans and industry/market developments to help with business development, positioning and messaging
• Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, partners/vendors/colleagues, sales and other departments
• Perform ongoing tracking and analytics/reporting on B2B marketing initiatives
Desired Skill set
• This position requires a candidate with a blend of strategy, creative, analytic and project management
Core
• Graduate and 3+ years marketing experience required; a minimum of 2 years of experience directly managing B2B Digital/Marketing programs.
• MBA preferred but not essential.
• Demonstrable track record working on marketing pipeline generation, including managing campaigns from concept to ROI analysis.
• Knowledge of Google Analytics and Google Ad Word (certification preferred).
• Email, database, and digital marketing experience including content strategy and programming, blogs, social media tactics, PPC, SM/ad console and analytics, email and database, website (in WordPress), SEO.
• Domain awareness of the world of enterprise software/tech (plus maritime industry preferred).
• Excellent communication skills – strong written and oral communication skills (awareness of languages like Japanese would be a big plus).
• Proficient computer skills in MS Office (knowledge of Adobe products, Canva, Figma, prototyping and UI tools will be a positive).
• Experience with CRM or lead management software.
Soft Skills
• Strong analytical skills; including experience reviewing performance results and making recommendations for future actions.
• People skills and organizational thinking.
• Dynamic, motivating, and ‘intrapreneurship’-minded with an internal drive to meet deadlines. Proactive mentality with curiosity and desire to learn.
• Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines and achieve goals, and strong attention to detail.
• Must be very comfortable with dynamically changing opportunities and priorities.
• Team player with ability to work cross-functionally
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.