Job Description
Key Responsibilities-
Support the development and execution of the integrated activity plan.
• Lead execution of marketing campaigns across touch points, with specific focus on content, PR, Surround, and BTL activities.
• Extend brand imagery into the entire customer experience across touch point and on-ground activations to build a differentiated experience and create delight.
• Support the innovation pipeline by coordinating and executing the launch, communication and post launch evaluation.
• Measure and evaluate all marketing initiatives to fuel up learning and optimization of all marketing activities.
• Responsible for driving and delivering business results on the brand through interface with Sales and Trade
Marketing team
• Plan and deliver business objectives for the brand(s) assigned Monthly and Annual BTL/ ATL input Planning
SEO
• Design and drive the SEO strategy for the organization
• Drive Organic growth of the website traffic and increase the keyword listing in the TOP 10 ranking for search engines
• Planning and execution for on-page and off-page
Optimizations projects
• Monitor SEO and user engagement and suggest content optimization
• Collects customer data and analvses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
• Drive the ownership of website content. Content strategy and execution will be key to this deliverable
• Conducting technical audits on the website and getting recommendations resolved with the digital team
• Publishing month report on progress and user behavior to senior leadership
Support the development and execution of the integrated activity plan.
• Lead execution of marketing campaigns across touch points, with specific focus on content, PR, Surround, and BTL activities.
• Extend brand imagery into the entire customer experience across touch point and on-ground activations to build a differentiated experience and create delight.
• Support the innovation pipeline by coordinating and executing the launch, communication and post launch evaluation.
• Measure and evaluate all marketing initiatives to fuel up learning and optimization of all marketing activities.
• Responsible for driving and delivering business results on the brand through interface with Sales and Trade
Marketing team
• Plan and deliver business objectives for the brand(s) assigned Monthly and Annual BTL/ ATL input Planning
SEO
• Design and drive the SEO strategy for the organization
• Drive Organic growth of the website traffic and increase the keyword listing in the TOP 10 ranking for search engines
• Planning and execution for on-page and off-page
Optimizations projects
• Monitor SEO and user engagement and suggest content optimization
• Collects customer data and analvses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
• Drive the ownership of website content. Content strategy and execution will be key to this deliverable
• Conducting technical audits on the website and getting recommendations resolved with the digital team
• Publishing month report on progress and user behavior to senior leadership
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.