Job Description
Full job description
Date: 7 Apr 2026
Location: AU Sydney, NSW, Australia
Job Function: Sales and Marketing
Employment Type:
Enrich Your Everyday
Vinarchy - Redefining wine.
Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company.
Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world.
Vinarchy’s diversified portfolio includes our global pillars Jacob’s Creek, Hardys, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma - that are accelerating the category globally.
Croser, Tatachilla, Greasy Fingers, Cupio, Tapabrava, Castillo de Ibiza, J-Harden and Dolly Wines are the future stars driving the industry forward, while Ysios, Church Road and Bay of Fires are fine wine jewels crafted by some of the world’s best winemakers.
Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.
About the Role
The Marketing Manager, Specific Brand Portfolio plays a key role in enabling One Vinarchy.
Reporting to Head of Brand Marketing, Region, this position will be responsible for leading the end-to-end growth agenda for a defined portfolio of Vinarchy wine brands—translating consumer and customer insight into brand strategies, integrated campaigns and commercially effective go-to-market plans across channels, owning annual brand plans and innovation/renovation pipelines.
Key Responsibilities
Build a clear 1–3 year brand/portfolio strategy and annual plans aligned to portfolio and commercial objectives; oversee brand positioning and architecture across touchpoints and markets.
Lead integrated campaigns (ATL, digital, social, PR/events, retail/shopper) from brief to post‑evaluation, ensuring channel‑fit creative and measurable outcomes.
Manage digital marketing initiatives (paid media, social/content, CRM/email) in line with brand goals and performance KPIs.
Shape innovation/renovation pipeline with Global Innovation: size opportunities, define targets/occasions, and lead pack, naming and launch strategy; deliver GTM toolkits and activation plans.
Use consumer, category and competitor insights to inform strategy and channel choices; track brand health, sales and share; lead measurement and evaluation and embed learnings into forward plans.
Own A&P budgets for the portfolio, allocating investment to initiatives with the highest expected return and managing spend to plan.
Partner with Commercial and Finance on forecasts, demand signals and promo plans; support profitable growth via evidence‑based recommendations.
Lead and coach direct reports and junior team members; build strong cross‑functional and agency relationships; ensure governance and compliance with ******* marketing codes, retailer policies and data/privacy requirements.
Experience/Capability
Bachelor’s degree in Marketing, Business, Communications or related discipline (or equivalent experience)
7–10+ years’ brand/marketing experience in FMCG/beverage (wine experience highly regarded), delivering integrated campaigns and commercial results
Demonstrated experience in brand stewardship (positioning, identity, asset management) and NPD/innovation commercialisation
Digital marketing fluency across paid, social, content and email channels, with a focus on performance optimisation
Proven cross‑functional and agency leadership, influencing stakeholders and managing complex projects to timelines and budgets
Budget ownership capability with a strong ROI mindset and comfort making investment trade‑offs
Strong project management and workflow discipline, with high attention to detail from brief through delivery
Solid understanding of governance and compliance requirements for ******* marketing and data/privacy, maintaining robust approval processes and accurate records
Behaviours
Ability to operate effectively in a changing environment
Strong collaboration and communication skills
Alignment to Vinarchy values and ways of working
Inclusive leadership and people development through coaching, feedback, mentoring and stretch opportunities
Builds strong, transparent cross‑functional partnerships
Why Join Us?
Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success.
We offer a competitive rewards package and the opportunity to work with a world-class team.
You will also have access to:
Annual wine allowance and access to unique wine specials
Paid Parental Leave
Go Beyond Day - make a difference in your local community
Access to an extensive online learning library
Private Health Insurance Discounts & Annual Flu Vaccination Program
Employee Assistance Program & Various exclusive employee discounts
Ready to redefine your future? APPLY TODAY!
At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture and are proud to be an equal opportunity employer. Prospective candidates will be required to provide proof of legal work rights and may be required to undertake relevant, role-appropriate pre‑employment screening. If you require any reasonable adjustments to participate in the recruitment process at any stage, please let us know.
Our Company Values
Grow Together
Integrity In Every Drop
Own Our Impact
Simplify To Amplify
Date: 7 Apr 2026
Location: AU Sydney, NSW, Australia
Job Function: Sales and Marketing
Employment Type:
Enrich Your Everyday
Vinarchy - Redefining wine.
Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company.
Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world.
Vinarchy’s diversified portfolio includes our global pillars Jacob’s Creek, Hardys, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma - that are accelerating the category globally.
Croser, Tatachilla, Greasy Fingers, Cupio, Tapabrava, Castillo de Ibiza, J-Harden and Dolly Wines are the future stars driving the industry forward, while Ysios, Church Road and Bay of Fires are fine wine jewels crafted by some of the world’s best winemakers.
Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.
About the Role
The Marketing Manager, Specific Brand Portfolio plays a key role in enabling One Vinarchy.
Reporting to Head of Brand Marketing, Region, this position will be responsible for leading the end-to-end growth agenda for a defined portfolio of Vinarchy wine brands—translating consumer and customer insight into brand strategies, integrated campaigns and commercially effective go-to-market plans across channels, owning annual brand plans and innovation/renovation pipelines.
Key Responsibilities
Build a clear 1–3 year brand/portfolio strategy and annual plans aligned to portfolio and commercial objectives; oversee brand positioning and architecture across touchpoints and markets.
Lead integrated campaigns (ATL, digital, social, PR/events, retail/shopper) from brief to post‑evaluation, ensuring channel‑fit creative and measurable outcomes.
Manage digital marketing initiatives (paid media, social/content, CRM/email) in line with brand goals and performance KPIs.
Shape innovation/renovation pipeline with Global Innovation: size opportunities, define targets/occasions, and lead pack, naming and launch strategy; deliver GTM toolkits and activation plans.
Use consumer, category and competitor insights to inform strategy and channel choices; track brand health, sales and share; lead measurement and evaluation and embed learnings into forward plans.
Own A&P budgets for the portfolio, allocating investment to initiatives with the highest expected return and managing spend to plan.
Partner with Commercial and Finance on forecasts, demand signals and promo plans; support profitable growth via evidence‑based recommendations.
Lead and coach direct reports and junior team members; build strong cross‑functional and agency relationships; ensure governance and compliance with ******* marketing codes, retailer policies and data/privacy requirements.
Experience/Capability
Bachelor’s degree in Marketing, Business, Communications or related discipline (or equivalent experience)
7–10+ years’ brand/marketing experience in FMCG/beverage (wine experience highly regarded), delivering integrated campaigns and commercial results
Demonstrated experience in brand stewardship (positioning, identity, asset management) and NPD/innovation commercialisation
Digital marketing fluency across paid, social, content and email channels, with a focus on performance optimisation
Proven cross‑functional and agency leadership, influencing stakeholders and managing complex projects to timelines and budgets
Budget ownership capability with a strong ROI mindset and comfort making investment trade‑offs
Strong project management and workflow discipline, with high attention to detail from brief through delivery
Solid understanding of governance and compliance requirements for ******* marketing and data/privacy, maintaining robust approval processes and accurate records
Behaviours
Ability to operate effectively in a changing environment
Strong collaboration and communication skills
Alignment to Vinarchy values and ways of working
Inclusive leadership and people development through coaching, feedback, mentoring and stretch opportunities
Builds strong, transparent cross‑functional partnerships
Why Join Us?
Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success.
We offer a competitive rewards package and the opportunity to work with a world-class team.
You will also have access to:
Annual wine allowance and access to unique wine specials
Paid Parental Leave
Go Beyond Day - make a difference in your local community
Access to an extensive online learning library
Private Health Insurance Discounts & Annual Flu Vaccination Program
Employee Assistance Program & Various exclusive employee discounts
Ready to redefine your future? APPLY TODAY!
At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture and are proud to be an equal opportunity employer. Prospective candidates will be required to provide proof of legal work rights and may be required to undertake relevant, role-appropriate pre‑employment screening. If you require any reasonable adjustments to participate in the recruitment process at any stage, please let us know.
Our Company Values
Grow Together
Integrity In Every Drop
Own Our Impact
Simplify To Amplify
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Manager position is now open for candidates interested in the Media & Communication sector. This role in Abattoir offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.
