Job Description
Full job description
Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.
Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences through domestic and international partners, powering its renowned domestic marketplaces RedBalloon, Adrenaline, Experience Oz, and Everything NZ. Equipping in-destination experience retailing through hotels and travel agents through its Local Agent offering. As well as a suite of software products and services to support experience operators grow their businesses.
With a purpose to ‘shift the way people experience life’, Big Red Group seeks to reduce the tide of consumption. Encouraging people to choose ‘stories over stuff’ at every opportunity. Together with our experience operators, we are on track to deliver an experience every second by 2030.
We are The Experience Network.
The Role
Are you passionate about the power of experiences and a collaborative marketing powerhouse? Welcome to BRG - we’ve been looking for you.
We’re on the search for an incredible Junior Campaign Manager to deliver on ambitious plans across some of the biggest brands in the BRG portfolio. This role will be pivotal in delivering the Experience Oz brand’s marketing, campaign, partnership, and social activities. The role lives in our Brand & Marketing team, and is central to the on-time, on-brand, and off-the-charts delivery of our partnership & retail campaigns. Working across ATL & BTL media, activations, events, PR and digital marketing, you will be at the epicentre of our world of marketing.
We’re looking for a creative, partnership-minded marketer, with a love of best-in-class campaigns, and who wants to learn from the best in the industry. You will be confident working across projects and timelines, finding time to plan, create, optimise, and influence better outcomes for our campaigns.
In this role, you will work with every team in the business. You will collaborate daily with our Performance, Ecom, Creative & Digital Experience teams to deliver exceptional outcomes across brand, retail & social campaigns. It is suited to a curious, collaborative marketer, who can be part of a team that exists to “inspire and champion each other”.
Core Activities
Campaign Development: Collaborate with the marketing teams to plan and implement effective campaigns that align with business objectives, target audience, and market trends. Utilise various marketing channels, including digital advertising, email marketing, social media, content marketing, and more.
Campaign Management: Oversee campaign process, from initial ideation, planning to execution, monitoring, and analysis. Ensure campaigns are delivered on time, on budget, and on KPI.
Social Media: Plan, create & schedule organic posts to achieve engagement & follower growth metrics
Partnerships & Influencers: Find & execute long-term partnerships with Tourism Boards, content creators & brand partners to drive growth for the brand
Timeline & Calendar Management: Build & communicate clear timelines to ensure time for creative excellence, innovative channel plans and cost-effective media purchase.
Channel Briefing & Selection: Identify key channels to deliver creative ideas in creative ways, create briefs that lead agencies to true creative outputs, and create media plans to deliver performance for your brand.
Media & PR: Manage agency relationships with Head of Brand Marketing from campaign inception to execution to ensure campaigns are delivered on time and on budget.
Content Creation & Coordination: Use your channel knowledge to brief fit-for-channel creative for all key media outputs. Identify existing content, or new content to be created with influencers, ambassadors, or partners.
Creative Excellence: Oversee the creative execution of campaigns by creating excellent briefs, giving clear feedback, and approving content to be on-brand.
Reporting: Monitor campaign KPI performance including revenue, ROAS, reach, view-through rate, click through rate, and engagement. Use data-driven insights to optimise campaigns and drive continuous improvement.
Budget Management: Manage social & campaign budgets, ensuring optimal allocation of resources to achieve maximum ROI. Monitor expenses and campaign costs, while identifying cost-saving opportunities without compromising quality or results.
Cross-functional collaboration: Work closely with internal teams, including performance, affiliates, data and customer support, to align campaign objectives with overall business goals. Collaborate on promotional strategies, product launches, and customer retention initiatives.
Experience Required
Minimum 2-5 years of experience in campaign and/or social marketing
Demonstrated success in planning and executing integrated marketing campaigns across ATL, digital & social channels, with multiple stakeholders.
Strong knowledge of traditional & digital marketing channels, including digital advertising platforms (Google Ads, Facebook Ads), events, ATL, social media, and influencer marketing.
Proven experience managing significant media budgets, with clear accountability & delivery of campaigns within set budget.
Bachelor's degree in marketing, business, or a related field.
What Sets Us Apart:
To shift the way people experience life, we start from within. At Big Red Group, we want all of our people to have an exceptional employee experience, where you are Growing, Celebrating and Thriving with our core themes of Community and Connection uniting us throughout.
What this looks like:
Growing:
Individual and team based strengths assessments to better understand how we can perform at our best
A LinkedIn Learning licence with bespoke Content Collections per team to ensure we’re developing the skills we need to excel in our roles
Access to 6 career coaching conversations per year
Celebrating:
Monthly All Hands celebration
BRG Community Days
Thriving:
Flexible Public Holidays
30 Days Work From Anywhere
Employee Resources Group
Paid Parental Leave
Community and Connection:
Weekly catered lunch on Mondays
Experiences@Work
At Big Red Group, we believe diverse perspectives drive innovation and success. We are an equal opportunity employer, committed to fostering an inclusive and supportive workplace where everyone—regardless of background, identity, or ability—has the opportunity to thrive.
Company Overview
Big Red Group powers the largest experience network in Australia and New Zealand. Our robust technology platform, dynamic network and consumer marketplaces (RedBalloon, Adrenaline, Experience Oz & Everything NZ) connect more than 3,500 of ANZ’s best experience operators with millions of customers around the globe and provides the tourism industry with trusted intelligence and partnership.
Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.
Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences through domestic and international partners, powering its renowned domestic marketplaces RedBalloon, Adrenaline, Experience Oz, and Everything NZ. Equipping in-destination experience retailing through hotels and travel agents through its Local Agent offering. As well as a suite of software products and services to support experience operators grow their businesses.
With a purpose to ‘shift the way people experience life’, Big Red Group seeks to reduce the tide of consumption. Encouraging people to choose ‘stories over stuff’ at every opportunity. Together with our experience operators, we are on track to deliver an experience every second by 2030.
We are The Experience Network.
The Role
Are you passionate about the power of experiences and a collaborative marketing powerhouse? Welcome to BRG - we’ve been looking for you.
We’re on the search for an incredible Junior Campaign Manager to deliver on ambitious plans across some of the biggest brands in the BRG portfolio. This role will be pivotal in delivering the Experience Oz brand’s marketing, campaign, partnership, and social activities. The role lives in our Brand & Marketing team, and is central to the on-time, on-brand, and off-the-charts delivery of our partnership & retail campaigns. Working across ATL & BTL media, activations, events, PR and digital marketing, you will be at the epicentre of our world of marketing.
We’re looking for a creative, partnership-minded marketer, with a love of best-in-class campaigns, and who wants to learn from the best in the industry. You will be confident working across projects and timelines, finding time to plan, create, optimise, and influence better outcomes for our campaigns.
In this role, you will work with every team in the business. You will collaborate daily with our Performance, Ecom, Creative & Digital Experience teams to deliver exceptional outcomes across brand, retail & social campaigns. It is suited to a curious, collaborative marketer, who can be part of a team that exists to “inspire and champion each other”.
Core Activities
Campaign Development: Collaborate with the marketing teams to plan and implement effective campaigns that align with business objectives, target audience, and market trends. Utilise various marketing channels, including digital advertising, email marketing, social media, content marketing, and more.
Campaign Management: Oversee campaign process, from initial ideation, planning to execution, monitoring, and analysis. Ensure campaigns are delivered on time, on budget, and on KPI.
Social Media: Plan, create & schedule organic posts to achieve engagement & follower growth metrics
Partnerships & Influencers: Find & execute long-term partnerships with Tourism Boards, content creators & brand partners to drive growth for the brand
Timeline & Calendar Management: Build & communicate clear timelines to ensure time for creative excellence, innovative channel plans and cost-effective media purchase.
Channel Briefing & Selection: Identify key channels to deliver creative ideas in creative ways, create briefs that lead agencies to true creative outputs, and create media plans to deliver performance for your brand.
Media & PR: Manage agency relationships with Head of Brand Marketing from campaign inception to execution to ensure campaigns are delivered on time and on budget.
Content Creation & Coordination: Use your channel knowledge to brief fit-for-channel creative for all key media outputs. Identify existing content, or new content to be created with influencers, ambassadors, or partners.
Creative Excellence: Oversee the creative execution of campaigns by creating excellent briefs, giving clear feedback, and approving content to be on-brand.
Reporting: Monitor campaign KPI performance including revenue, ROAS, reach, view-through rate, click through rate, and engagement. Use data-driven insights to optimise campaigns and drive continuous improvement.
Budget Management: Manage social & campaign budgets, ensuring optimal allocation of resources to achieve maximum ROI. Monitor expenses and campaign costs, while identifying cost-saving opportunities without compromising quality or results.
Cross-functional collaboration: Work closely with internal teams, including performance, affiliates, data and customer support, to align campaign objectives with overall business goals. Collaborate on promotional strategies, product launches, and customer retention initiatives.
Experience Required
Minimum 2-5 years of experience in campaign and/or social marketing
Demonstrated success in planning and executing integrated marketing campaigns across ATL, digital & social channels, with multiple stakeholders.
Strong knowledge of traditional & digital marketing channels, including digital advertising platforms (Google Ads, Facebook Ads), events, ATL, social media, and influencer marketing.
Proven experience managing significant media budgets, with clear accountability & delivery of campaigns within set budget.
Bachelor's degree in marketing, business, or a related field.
What Sets Us Apart:
To shift the way people experience life, we start from within. At Big Red Group, we want all of our people to have an exceptional employee experience, where you are Growing, Celebrating and Thriving with our core themes of Community and Connection uniting us throughout.
What this looks like:
Growing:
Individual and team based strengths assessments to better understand how we can perform at our best
A LinkedIn Learning licence with bespoke Content Collections per team to ensure we’re developing the skills we need to excel in our roles
Access to 6 career coaching conversations per year
Celebrating:
Monthly All Hands celebration
BRG Community Days
Thriving:
Flexible Public Holidays
30 Days Work From Anywhere
Employee Resources Group
Paid Parental Leave
Community and Connection:
Weekly catered lunch on Mondays
Experiences@Work
At Big Red Group, we believe diverse perspectives drive innovation and success. We are an equal opportunity employer, committed to fostering an inclusive and supportive workplace where everyone—regardless of background, identity, or ability—has the opportunity to thrive.
Company Overview
Big Red Group powers the largest experience network in Australia and New Zealand. Our robust technology platform, dynamic network and consumer marketplaces (RedBalloon, Adrenaline, Experience Oz & Everything NZ) connect more than 3,500 of ANZ’s best experience operators with millions of customers around the globe and provides the tourism industry with trusted intelligence and partnership.
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Manager position is now open for candidates interested in the Retail & Wholesale sector. This role in Abattoir offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Retail & Wholesale is a plus.
