Marketing Manager - Athletics New Zealand
Lead the Future of Athletics in New Zealand!
Are you a visionary marketing leader with a passion for sport? Athletics New Zealand is looking for an exceptional Marketing Manager to shape the future of their brand, drive fan engagement, and lead innovative marketing strategies that will transform athletics in Aotearoa.
About Athletics New Zealand
Athletics New Zealand exists to deliver great athletics experiences across Aotearoa. Steeped in history, athletes in the famous black singlet have created many of New Zealand’s most unforgettable sporting moments. As the foundation of all sports (run, jump, throw), athletics supports a strong high-performance programme, a nationwide network of clubs, and diverse participation pathways.
They are also leaders in major events, delivering national championships in Track and Field, Cross Country, Road, Mountain and Trail Running, as well as the iconic Red Stag Rotorua Marathon.
As they look ahead, Athletics New Zealand is committed to bold, transformational change – evolving from a traditional membership-based model to one that engages a broader, more diverse community. They aim to create new opportunities for participation, grow commercial sustainability, and elevate the profile of athletics across New Zealand.
About the Role
This is a career-defining opportunity to lead the marketing function for one of New Zealand’s most storied sports. Reporting to the Head of Commercial and Brand, you will develop and execute a world-class marketing strategy that enhances brand equity, drives engagement, and strengthens athletics' position as a premier sport in New Zealand.
Your Impact:
Shape Brand Strategy – Champion and protect the Athletics NZ brand, including the Black Singlet and all affiliated event brands.
Drive Participation Growth – Expand our reach by developing innovative, multi-channel marketing campaigns that drive growth of our sport.
Enhance Event Marketing – Oversee the promotion of national championships, mass participation events, and key initiatives.
Lead Digital Innovation – Enhance engagement through cutting-edge digital marketing, CRM strategies, and data-driven decision-making.
Strengthen Stakeholder Relationships – Collaborate with sponsors, funding partners, agencies, and media to maximise exposure.
Optimise Communications – Ensure consistent messaging across all marketing, PR, and stakeholder engagement channels.
About You
We’re looking for a dynamic, strategic, and innovative marketing leader who thrives in a fast-paced, high-performance environment.
Essential Skills & Experience:
Marketing Expertise – A tertiary qualification in marketing, business, or a related field, with a minimum of 5 years’ experience in marketing leadership roles.
Brand & Content Mastery – Proven ability to create and execute world-class multi-channel marketing campaigns.
Digital First Mindset – Strong understanding of digital marketing trends, including SEO, SEM, paid social, and CRM optimisation.
Sports & Events Experience – Background in sports marketing, events, or commercial partnerships is highly desirable.
Exceptional Communication Skills – Ability to craft compelling messaging and work effectively with partners
Data-Driven Decision Making – Experience using analytics to measure campaign success and inform strategy.
Bonus Skills:
Experience with Adobe Creative Suite or similar design tools.
Familiarity with New Zealand’s sports landscape and commercial sponsorship
This is an exciting opportunity to enhance brand equity, drive engagement, and strengthen Athletics New Zealand position as a premier sport in New Zealand!
APPLICATIONS CLOSE – 5pm Wednesday 5th March 2025
To apply, please e-mail your covering letter and CV to Richard Stenhouse via richard@globalelitesports.com or visit www.globalelitesports for more information.