Job Title: Marketing Manager

Website: https://in.lining.studio/

Location: Bangalore

About the Company:

Li-Ning Studio markets and retails Li-Ning's badminton equipment in the Indian e-commerce market. We’re a cross section of graphic design, photography, engineering, e-commerce, performance marketing and retail professionals aligned towards delivering Li-Ning's badminton equipment and an exceptional buying experience.

Responsibilities:
• Develop and execute marketing strategies to promote Li-Ning's badminton equipment in the Indian e-commerce market and offline market.
• Build strategic partnerships with affiliates and brands to expand the company's reach and drive sales.
• Conduct a thorough content audit to ensure alignment with brand messaging, tone, and visual identity.
• Track the ROI of marketing assets provided by the design team and make data-driven decisions to deliver campaigns and assets.
• Develop and maintain a consistent brand voice across all marketing channels and materials.
• Coordinate and organize creative shoots, including defining mandates, collaborating with photographers and models, and overseeing the production of compelling content.
• Utilize sponsored players in advertisements and marketing campaigns, creating impactful stories that resonate with the audience and drive conversions.
• Assemble the in-house team or work with external resources to produce campaigns with maximum reach and conversions.
• Collaborate with cross-functional teams, including designers, performance marketers, and executives, to ensure marketing initiatives align with overall business objectives.

Requirements:
• Bachelor's degree in Marketing, Business, or a related field.
• Demonstrated success in developing and executing marketing strategies that drive brand awareness, customer engagement, and revenue growth. (advantage)
• Strong analytical skills with the ability to interpret data, track performance, and make data-driven decisions.
• Proficient in digital marketing channels, tools, and analytics.
• Creative mindset with the ability to think strategically and bring innovative ideas to the table.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Familiarity with the Indian e-commerce market and a passion for badminton or sports is a plus.

The areas a Marketing Manager can have immediate impact on are:

Content Audit: The Marketing Manager will oversee the content produced by the designer group. They will review and ensure that the content aligns with the brand's messaging, tone, and visual identity. They will also work closely with the designers to maintain consistency and quality across all marketing materials.

ROI Tracking: The Marketing Manager will track the return on investment (ROI) of the assets created by the designers. This involves analyzing the performance of marketing campaigns and materials, identifying areas of improvement, and making data-driven decisions to optimize future marketing efforts.

Brand Voice Development: The Marketing Manager will play a crucial role in developing a consistent brand voice for Studio. This involves defining the tone, style, and messaging that reflect Studio's brands, values that resonate with the target audience.

Creative Shoots: The Marketing Manager will coordinate and organize creative shoots, which may involve collaborating with photographers, models, and professionals that are sponsored by the brand. They will develop a clear mandate for the shoots and ensure that the resulting content aligns with the overall marketing strategy and brand image.

Target Group Marketing: The Marketing Manager will conduct market research and develop a deep understanding of our target audience. This includes identifying their preferences, needs, and behaviours, which will help in creating more effective marketing campaigns and tailored messaging.

Sponsored Players: Li-Ning has sponsored players. The Marketing Manager will leverage these individuals in advertisements and marketing campaigns. They will work with the players to create impactful stories and content that resonate with the audience and contribute to increased reach and conversions.

In-House Production: The Marketing Manager will be tasked with working with the in-house resources or with external resources to produce marketing campaigns with compelling stories and maximum impact. This involves managing the creative process, coordinating various talents, and ensuring the final campaign aligns with the brand's objectives.

Building Strategic Partnerships: The Marketing Manager will be responsible for identifying and establishing partnerships with other affiliates and brands. Partnerships that can help expand reach, increase brand visibility, and drive sales.

It's imperative that the candidate has a proven track record in marketing, excellent communication and coordination skills, as well as a strong understanding of digital marketing strategies and analytics. Additionally, they should possess creativity, ability to think strategically to drive the success of marketing operations and an eye for good ads