Marketing Manager, Bobbi Brown (1 Year Contract)
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Description
Working with the Director of Marketing, the Marketing Manager will focus on the planning and execution of all marketing programs and plans; ensuring alignment with the North America marketing objectives to increase sales, grow market share and improve profitability.
Product Marketing:
Responsible for planning, forecasting, and monthly management of all sample, collateral, and non-saleable promotional forecasts
Liaise with both local and NOAM Planning and Operations teams to ensure consistent follow-up on all projects for on-time shipment of collateral, samples and promotional materials to support marketing programs
Leverage available NPD data to develop and form strategic decisions
Partner with Marketing Director on category reviews for the pertinent segments of business which involves thorough research on Canadian trends, competition, and consumer dynamics. Requires analysis, identification of opportunities and strategic recommendations
Work with Corporate Visual Team, NOAM and global counterparts to plan, brief, produce and deliver Visual merchandising assets as required for new launches and new door openings – creating locally when required
Trade Marketing:
Primary liaison with NOAM Marketing team to align strategies and leverage programming where appropriate and applicable
Participate in all NOAM Marketing calls to ensure a timely flow of information on U.S. strategies and any updates/changes that will affect/impact Canadian planning
Partner with retailers to develop and implement trade marketing programs specific to their environment – requires knowledge of retailer levers, loyalty programs, COOP programs, VIP opportunities, etc.
Leverage Retailer CRM data to understand consumer insights and make strategic decisions
Support and participate in all Retail Partner meetings/calls to align and track upcoming event, promo, launch, advertising information and support
Review and approve all Retailer COOP advertising programs in conjunction with Marketing Director
Maintain tracking results from campaigns and events; manage Retail calendars
Support weekly calls with local Field Sales and other cross functional teams to manage communication flow and updates
Consumer Marketing:
Support Marketing Director on national media strategy and briefings; collaborate with Corporate Consumer Engagement Team and NOAM ECOM on business insights and alignment
Primary program lead for media agency partner for day-to-day projects
Responsible for all upper funnel programs, including creation of localized assets and upload to support media plans
Manage retailer co-op programs with the collaboration & support of the ecommerce team
Work closely with the Marketing Director and PR Team on related activities and initiatives for the market
Finance:
Manage and maintain planning and monthly tracking of Fiscal budget, including working with finance and retailers to confirm spend, deductions, accuracy, etc
Reconcile month end charges with Marketing Director to ensure accuracy of the budget and latest estimates
Market Engagement:
Maintain current awareness of competitive activity in the retail environment, through print, digital and social platforms
Awareness of digital & social media executions for the brand and those engaged within the brand (i.e., EMV etc.)
Qualifications
Post-Secondary degree/diploma required
5+ years relevant work experience; preferably in the cosmetic /prestige industry
Excellent team player with the ability to build, foster and nurture relationships
Highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously with un-prompted follow-through
Possesses strong digital and social media skills with a strong understanding of media planning best practices
Consumer-first, data-driven mindset
Strong written and verbal communication skills
Ability to communicate complex ideas and processes in a simplified manner
Strong planning and organizational skills
Possesses strong skills in strategy and planning, budget management, merchandising, and marketing
Creative, analytical thinker and creative problem solver and thrive in fast paced environment
Advanced computer skills