Job Description
Marketing Manager (Education Industry)
Location: Australia
Employment Type: Full-time
Experience Required: Minimum 2 years (Education sector)
About the Role
We are seeking an experienced and results-driven Marketing Manager to lead and execute strategic marketing initiatives within the Australian education sector. The ideal candidate will have a strong understanding of student recruitment, education branding, and digital marketing, combined with exceptional verbal and persuasive communication skills.
This role is pivotal in driving brand awareness, lead generation, and enrolment growth across domestic and international markets.
⸻
Key Responsibilities
Develop and implement comprehensive marketing strategies aligned with business and enrolment objectives
Plan, execute, and monitor multi-channel marketing campaigns (digital, social media, email, events, partnerships)
Lead student acquisition campaigns for domestic and international education markets
Create persuasive marketing content for websites, brochures, advertisements, presentations, and social media
Collaborate with admissions, sales, and academic teams to align marketing messaging
Manage and optimise digital marketing channels including SEO, SEM, paid ads, and CRM systems
Analyse campaign performance, prepare reports, and provide data-driven recommendations
Build and maintain relationships with education agents, partners, and external vendors
Oversee brand positioning and ensure consistency across all communication materials
⸻
Key Requirements
Minimum 2 years of marketing experience within the education industry in Australia
Proven experience in student recruitment or education-focused marketing campaigns
Strong verbal, persuasive, and presentation skills with the ability to influence diverse audiences
Excellent written communication skills with a strong command of English
Demonstrated ability to create compelling, conversion-focused marketing content
Experience with digital marketing tools, analytics platforms, and CRM systems
Strong organisational skills and ability to manage multiple campaigns simultaneously
Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred)
⸻
Desirable Skills & Experience
Experience marketing to international student markets
Knowledge of the Australian education and compliance landscape
Experience working with education agents and institutional partners
Leadership or team management experience
⸻
What We Offer
Opportunity to work in a dynamic and growing education environment
Competitive salary package based on experience
Career growth and leadership development opportunities
Sponsorship opportunities for deserving candidates
Job Type: Full-time
Pay: $50,000.00 – $55,000.00 per year
Work Location: In person
Location: Australia
Employment Type: Full-time
Experience Required: Minimum 2 years (Education sector)
About the Role
We are seeking an experienced and results-driven Marketing Manager to lead and execute strategic marketing initiatives within the Australian education sector. The ideal candidate will have a strong understanding of student recruitment, education branding, and digital marketing, combined with exceptional verbal and persuasive communication skills.
This role is pivotal in driving brand awareness, lead generation, and enrolment growth across domestic and international markets.
⸻
Key Responsibilities
Develop and implement comprehensive marketing strategies aligned with business and enrolment objectives
Plan, execute, and monitor multi-channel marketing campaigns (digital, social media, email, events, partnerships)
Lead student acquisition campaigns for domestic and international education markets
Create persuasive marketing content for websites, brochures, advertisements, presentations, and social media
Collaborate with admissions, sales, and academic teams to align marketing messaging
Manage and optimise digital marketing channels including SEO, SEM, paid ads, and CRM systems
Analyse campaign performance, prepare reports, and provide data-driven recommendations
Build and maintain relationships with education agents, partners, and external vendors
Oversee brand positioning and ensure consistency across all communication materials
⸻
Key Requirements
Minimum 2 years of marketing experience within the education industry in Australia
Proven experience in student recruitment or education-focused marketing campaigns
Strong verbal, persuasive, and presentation skills with the ability to influence diverse audiences
Excellent written communication skills with a strong command of English
Demonstrated ability to create compelling, conversion-focused marketing content
Experience with digital marketing tools, analytics platforms, and CRM systems
Strong organisational skills and ability to manage multiple campaigns simultaneously
Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred)
⸻
Desirable Skills & Experience
Experience marketing to international student markets
Knowledge of the Australian education and compliance landscape
Experience working with education agents and institutional partners
Leadership or team management experience
⸻
What We Offer
Opportunity to work in a dynamic and growing education environment
Competitive salary package based on experience
Career growth and leadership development opportunities
Sponsorship opportunities for deserving candidates
Job Type: Full-time
Pay: $50,000.00 – $55,000.00 per year
Work Location: In person
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Manager (Education Industry) position is now open for candidates interested in the Education Jobs sector. This role in Tarneit offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Education Jobs is a plus.
