Job Description
Marketing Manager - Everyday
Create and deliver end-to-end category marketing strategies that align with sales growth and overall brand objectives for Big W
Full time permanent role
Hybrid role with WFH flexibility
Welcome to BIG W
For over 50 years, we’ve been helping Aussie families find those little wins. Who makes it all happen? Our team. They’re our biggest asset, the heart of everything we do. From new ideas to big energy and genuine care, they bring it every day, on every shift, at every shelf and in every customer moment.
We’re part of the largest Australian employer group, a community icon, and our scale opens the door to career possibilities as big as your ambition. Whether you’re on the shop floor, in one of our dynamic support offices, or a bustling distribution centre, we’ll back you to grow, make an impact, and feel proud to be part of something that truly matters.
Think you’d look good in blue? A career at BIG W could be the perfect gig for you.
‘BIG W. How good's that.’
What you'll do
In this role you will grow BIG W’s customer base against our hero destinations and missions for our focus businesses (Clothing, Everyday, Play and Home), competing with GM and specialists to grow our market share in each business while building towards overall brand and business objectives.
Develop and execute end-to-end category marketing strategies aligned with sales growth and brand objectives.
Lead product nominations and trade marketing initiatives using category insights to drive market share.
Leverage Rewards, App, digital, and in-store environments to deliver integrated marketing outcomes.
Partner with Commercial, Digital, and Agency stakeholders to ensure project synergy and brand consistency.
Contribute to quarterly briefs and competitor reporting to inform go-to-market approaches and brand performance.
Manage the full project lifecycle - from brief to post-implementation review, ensuring timelines and budgets are met.
What you'll bring
You are a commercially-minded marketer who thrives in fast-paced retail, with proven experience turning category insights into high-impact "always-on" trade activity. Highly disciplined and detail-oriented, you expertly navigate the critical path to deliver end-to-end projects on time and within budget.
A natural collaborator, you build trust with stakeholders across Commercial and Digital teams to ensure a seamless, customer-first experience across every touchpoint.
Key skills, attributes and desirable experience includes:
Trusted business partner who can proactively problem-solve and navigate ambiguity in a fast-paced environment.
Retail marketing experience with a deep focus on customer-centric strategies.
Expert in strategic planning in a marketing context, with the ability to influence outcomes across cross-functional teams.
End-to-end channel and communications planning, demonstrating extensive experience in taking campaigns to market.
Translating customer insights into effective communication and creative frameworks that connect meaningfully with customers.
Data storytelling, including the ability to read data and craft compelling narratives.
What you'll experience
We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!
Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work
A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network
A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams
Parental Leave provisions and various leave types, including but not limited to Study Leave and Sports Representation Leave
Endless possibilities with Woolworths Group
We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’
Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.
Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.
We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
Platinum Tier Employer - Australian Workplace Equality Index for LGBTQ+ inclusion
Employer of Choice for Gender Equality - Workplace Gender Equality Agency.
See how we’re creating better experiences together, for a better tomorrow
Discover more opportunities with Woolworths Group
R
Create and deliver end-to-end category marketing strategies that align with sales growth and overall brand objectives for Big W
Full time permanent role
Hybrid role with WFH flexibility
Welcome to BIG W
For over 50 years, we’ve been helping Aussie families find those little wins. Who makes it all happen? Our team. They’re our biggest asset, the heart of everything we do. From new ideas to big energy and genuine care, they bring it every day, on every shift, at every shelf and in every customer moment.
We’re part of the largest Australian employer group, a community icon, and our scale opens the door to career possibilities as big as your ambition. Whether you’re on the shop floor, in one of our dynamic support offices, or a bustling distribution centre, we’ll back you to grow, make an impact, and feel proud to be part of something that truly matters.
Think you’d look good in blue? A career at BIG W could be the perfect gig for you.
‘BIG W. How good's that.’
What you'll do
In this role you will grow BIG W’s customer base against our hero destinations and missions for our focus businesses (Clothing, Everyday, Play and Home), competing with GM and specialists to grow our market share in each business while building towards overall brand and business objectives.
Develop and execute end-to-end category marketing strategies aligned with sales growth and brand objectives.
Lead product nominations and trade marketing initiatives using category insights to drive market share.
Leverage Rewards, App, digital, and in-store environments to deliver integrated marketing outcomes.
Partner with Commercial, Digital, and Agency stakeholders to ensure project synergy and brand consistency.
Contribute to quarterly briefs and competitor reporting to inform go-to-market approaches and brand performance.
Manage the full project lifecycle - from brief to post-implementation review, ensuring timelines and budgets are met.
What you'll bring
You are a commercially-minded marketer who thrives in fast-paced retail, with proven experience turning category insights into high-impact "always-on" trade activity. Highly disciplined and detail-oriented, you expertly navigate the critical path to deliver end-to-end projects on time and within budget.
A natural collaborator, you build trust with stakeholders across Commercial and Digital teams to ensure a seamless, customer-first experience across every touchpoint.
Key skills, attributes and desirable experience includes:
Trusted business partner who can proactively problem-solve and navigate ambiguity in a fast-paced environment.
Retail marketing experience with a deep focus on customer-centric strategies.
Expert in strategic planning in a marketing context, with the ability to influence outcomes across cross-functional teams.
End-to-end channel and communications planning, demonstrating extensive experience in taking campaigns to market.
Translating customer insights into effective communication and creative frameworks that connect meaningfully with customers.
Data storytelling, including the ability to read data and craft compelling narratives.
What you'll experience
We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!
Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work
A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network
A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams
Parental Leave provisions and various leave types, including but not limited to Study Leave and Sports Representation Leave
Endless possibilities with Woolworths Group
We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’
Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.
Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.
We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
Platinum Tier Employer - Australian Workplace Equality Index for LGBTQ+ inclusion
Employer of Choice for Gender Equality - Workplace Gender Equality Agency.
See how we’re creating better experiences together, for a better tomorrow
Discover more opportunities with Woolworths Group
R
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Manager - Everyday position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bella Vista offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
