Job highlights
Identified by Google from the original job post
Qualifications
Experience in marketing, ideally with a focus on lead generation, email marketing, and digital campaigns
Proven ability to craft and execute creative marketing strategies that drive qualified leads
Strong familiarity with email marketing platforms (e.g., MailChimp, SmartLead) and CRM systems (e.g., Salesforce)
Experience in A/B testing, data analysis, and using Google Analytics or similar tools to optimize campaigns
Strong understanding of SEO, PPC, content marketing, and social media strategies
Benefits
Employment Type: Full-Time, Permanent
Compensation: Competitive Salary + Performance Bonus
Competitive salary and performance bonuses tied to lead generation and campaign success
A leadership role with career growth opportunities as we continue to expand
Pay: $35,000.00 - $50,000.00 per year
Flexible schedule
Paid time off
Professional development assistance
Referral program
Monday to Friday
Supplemental Pay:
Bonus opportunities
Commission pay
Yearly bonus
Responsibilities
As the Marketing Director, you’ll work closely with the company founder to drive business growth and manage marketing campaigns
You’ll gain hands-on experience in marketing within the insurance industry, and have the opportunity to make the marketing department your own as we transition our efforts in-house
Lead Generation Strategy: Develop and execute a lead generation strategy focused on identifying and nurturing potential clients
Utilize creative approaches across multiple channels, including social media, email marketing, SEO, paid ads, and content marketing to attract new clients
Spearhead Email Marketing Campaigns: Lead the design and execution of email marketing campaigns to engage existing clients, nurture leads, and drive conversions
Monitor the performance of email campaigns, using A/B testing, segmentation, and other strategies to maximize open rates, click-through rates, and conversions
Content Creation and Brand Awareness:
Collaborate with the creative team to produce compelling content, including blog posts, infographics, email templates, and landing pages that engage potential clients and communicate the value of our services
Develop social media strategies to build the company’s online presence, increase brand visibility, and drive engagement
Campaign Analytics & Optimization:
Track and analyze key performance metrics for all marketing campaigns (email, social media, paid ads) and make data-driven recommendations to improve performance
Use tools like Google Analytics, CRM systems, and email marketing platforms to evaluate and refine lead generation efforts and marketing ROI
Collaborate with Sales: Work closely with the sales team to develop marketing materials, ensure alignment between marketing and sales efforts, and help convert marketing-generated leads into sales-qualified leads
As the Marketing Director, you’ll have the opportunity to shape the marketing landscape of a fast-growing brokerage
Your creative input and marketing strategies will directly impact our business growth and client acquisition efforts
A collaborative work environment where your ideas will shape the future of our marketing initiatives
Job description
Marketing Director For Insurance Brokerage

Location: Hybrid, Flexible
Employment Type: Full-Time, Permanent
Compensation: Competitive Salary + Performance Bonus

Company Overview:
We are a fast-growing professional liability Insurance Brokerage looking for a motivated, detail-oriented Marketing Director to join our team. This is an exciting opportunity to spearhead our lead generation efforts, implement email marketing, and expand the brand's presence.

Job Description:

As the Marketing Director, you’ll work closely with the company founder to drive business growth and manage marketing campaigns. You’ll gain hands-on experience in marketing within the insurance industry, and have the opportunity to make the marketing department your own as we transition our efforts in-house.

Key Responsibilities:
• Lead Generation Strategy: Develop and execute a lead generation strategy focused on identifying and nurturing potential clients.
• Utilize creative approaches across multiple channels, including social media, email marketing, SEO, paid ads, and content marketing to attract new clients.
• Spearhead Email Marketing Campaigns: Lead the design and execution of email marketing campaigns to engage existing clients, nurture leads, and drive conversions.
• Monitor the performance of email campaigns, using A/B testing, segmentation, and other strategies to maximize open rates, click-through rates, and conversions.
• Content Creation and Brand Awareness:
• Collaborate with the creative team to produce compelling content, including blog posts, infographics, email templates, and landing pages that engage potential clients and communicate the value of our services.
• Develop social media strategies to build the company’s online presence, increase brand visibility, and drive engagement.
• Campaign Analytics & Optimization:
• Track and analyze key performance metrics for all marketing campaigns (email, social media, paid ads) and make data-driven recommendations to improve performance.
• Use tools like Google Analytics, CRM systems, and email marketing platforms to evaluate and refine lead generation efforts and marketing ROI.
• Collaborate with Sales: Work closely with the sales team to develop marketing materials, ensure alignment between marketing and sales efforts, and help convert marketing-generated leads into sales-qualified leads.

What You Bring:
• Experience in marketing, ideally with a focus on lead generation, email marketing, and digital campaigns.
• Proven ability to craft and execute creative marketing strategies that drive qualified leads.
• Strong familiarity with email marketing platforms (e.g., MailChimp, SmartLead) and CRM systems (e.g., Salesforce).
• Experience in A/B testing, data analysis, and using Google Analytics or similar tools to optimize campaigns.
• Strong understanding of SEO, PPC, content marketing, and social media strategies.

Why Join Us?

As the Marketing Director, you’ll have the opportunity to shape the marketing landscape of a fast-growing brokerage. Your creative input and marketing strategies will directly impact our business growth and client acquisition efforts.
• Competitive salary and performance bonuses tied to lead generation and campaign success.
• A leadership role with career growth opportunities as we continue to expand.
• A collaborative work environment where your ideas will shape the future of our marketing initiatives.

If you’re a strategic, innovative marketing professional ready to drive the next phase of our growth, apply for the Marketing Director position today!

Job Type: Full-time

Pay: $35,000.00 - $50,000.00 per year

Benefits:
• Flexible schedule
• Paid time off
• Professional development assistance
• Referral program

Schedule:
• Monday to Friday

Supplemental Pay:
• Bonus opportunities
• Commission pay
• Yearly bonus

Experience:
• Lead generation: 1 year (Preferred)
• Email marketing: 1 year (Preferred)
• insurance: 1 year (Preferred)

Work Location: Hybrid remote in Miami, FL 33180