Job Description
Solution Marketing Manager
At ImproveID, Marketing Manager drives campaigns from concept through execution to generate leads and pipeline. This will include establishing strategic segmentation, social media, targeting and positioning (STP) for each campaign, building campaign plans, analyzing campaign performance, optimizing marketing mix and budget based on campaign performance and managing campaign budgets.
You Will:
Strategic Planning
Social Media and PR management
Create demand generation campaign plans for top strategic priorities
Ensure campaigns are rooted in strategic segmentation, targeting and positioning (STP)
Help identify opportunities to increase efficiency across global campaigns
Campaign Execution and Results Reporting
Implement campaign plans that scale across field, partner and customer, with a clear focus on lead generation
Assess campaign performance and mine insights to inform go-forward decisions regarding tactic optimization and budget
Grow marketing contribution pipeline/bookings through delivery of sales-ready leads
Marketing Knowledge
Experience leading campaigns from end to end, with knowledge of branding, segmentation, targeting, positioning, campaign analysis, creative / content development and the marketing mix across the buyer's journey
Can assess and translate data into meaningful insights
Relationship Management
Build strategic marketing partnerships
Manage expectations when plans need to shift or be managed differently using data-driven decisions
Break down silos among regional campaign managers and global campaign managers to plan marketing budget and activities globally
Partner with experts in several functions to build campaign frameworks (Targeting, Messaging, Positioning, Content and Sales Support)
You Have:
5+ years of successful marketing experience developing and measuring integrated marketing campaigns
Experience driving lead and revenue growth through creative marketing programs
Expertise in demand generation mix including email marketing, direct mail, social media, online marketing, channel marketing and webinars
Experience in contract negotiation and vendor management.
Data-driven and focused on Return on investment
Can collaborate constructively across departments at a global scale
Can operate with a high level of autonomy and manage complex projects
Experience with lead nurture programs, the marketing / demand generation funnel and database marketing
Bachelor's Degree required
At ImproveID, Marketing Manager drives campaigns from concept through execution to generate leads and pipeline. This will include establishing strategic segmentation, social media, targeting and positioning (STP) for each campaign, building campaign plans, analyzing campaign performance, optimizing marketing mix and budget based on campaign performance and managing campaign budgets.
You Will:
Strategic Planning
Social Media and PR management
Create demand generation campaign plans for top strategic priorities
Ensure campaigns are rooted in strategic segmentation, targeting and positioning (STP)
Help identify opportunities to increase efficiency across global campaigns
Campaign Execution and Results Reporting
Implement campaign plans that scale across field, partner and customer, with a clear focus on lead generation
Assess campaign performance and mine insights to inform go-forward decisions regarding tactic optimization and budget
Grow marketing contribution pipeline/bookings through delivery of sales-ready leads
Marketing Knowledge
Experience leading campaigns from end to end, with knowledge of branding, segmentation, targeting, positioning, campaign analysis, creative / content development and the marketing mix across the buyer's journey
Can assess and translate data into meaningful insights
Relationship Management
Build strategic marketing partnerships
Manage expectations when plans need to shift or be managed differently using data-driven decisions
Break down silos among regional campaign managers and global campaign managers to plan marketing budget and activities globally
Partner with experts in several functions to build campaign frameworks (Targeting, Messaging, Positioning, Content and Sales Support)
You Have:
5+ years of successful marketing experience developing and measuring integrated marketing campaigns
Experience driving lead and revenue growth through creative marketing programs
Expertise in demand generation mix including email marketing, direct mail, social media, online marketing, channel marketing and webinars
Experience in contract negotiation and vendor management.
Data-driven and focused on Return on investment
Can collaborate constructively across departments at a global scale
Can operate with a high level of autonomy and manage complex projects
Experience with lead nurture programs, the marketing / demand generation funnel and database marketing
Bachelor's Degree required
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Manager position is now open for candidates interested in the Counter Sales Jobs sector. This role in Hyderabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Counter Sales Jobs is a plus.
