Marketing Manager

Solution Marketing Manager

At ImproveID, Marketing Manager drives campaigns from concept through execution to generate leads and pipeline. This will include establishing strategic segmentation, social media, targeting and positioning (STP) for each campaign, building campaign plans, analyzing campaign performance, optimizing marketing mix and budget based on campaign performance and managing campaign budgets.

You Will:

Strategic Planning

Social Media and PR management

Create demand generation campaign plans for top strategic priorities

Ensure campaigns are rooted in strategic segmentation, targeting and positioning (STP)

Help identify opportunities to increase efficiency across global campaigns

Campaign Execution and Results Reporting

Implement campaign plans that scale across field, partner and customer, with a clear focus on lead generation

Assess campaign performance and mine insights to inform go-forward decisions regarding tactic optimization and budget

Grow marketing contribution pipeline/bookings through delivery of sales-ready leads

Marketing Knowledge

Experience leading campaigns from end to end, with knowledge of branding, segmentation, targeting, positioning, campaign analysis, creative / content development and the marketing mix across the buyer's journey

Can assess and translate data into meaningful insights

Relationship Management

Build strategic marketing partnerships

Manage expectations when plans need to shift or be managed differently using data-driven decisions

Break down silos among regional campaign managers and global campaign managers to plan marketing budget and activities globally

Partner with experts in several functions to build campaign frameworks (Targeting, Messaging, Positioning, Content and Sales Support)

You Have:

5+ years of successful marketing experience developing and measuring integrated marketing campaigns

Experience driving lead and revenue growth through creative marketing programs

Expertise in demand generation mix including email marketing, direct mail, social media, online marketing, channel marketing and webinars

Experience in contract negotiation and vendor management.

Data-driven and focused on Return on investment

Can collaborate constructively across departments at a global scale

Can operate with a high level of autonomy and manage complex projects

Experience with lead nurture programs, the marketing / demand generation funnel and database marketing

Bachelor's Degree required