Job Description
ThreeTrader is seeking a Japan Marketing Manager to lead our market operations in Japan. This position encompasses comprehensive responsibility for all marketing activities in the Japanese market, from strategic planning and execution to team management. The successful candidate will optimize our global brand for the Japanese market and drive business growth through culturally appropriate communication.
Key Responsibilities
I. Strategic Planning & Market Development
Develop and execute annual marketing plans for the Japanese market
Define brand strategy and positioning tailored to Japanese consumers
Conduct market research, competitive analysis, and identify growth opportunities
Collaborate with global teams to align local and corporate objectives
II. Localization & Content Management
Lead end-to-end localization of all marketing materials and product content
Develop localization style guides, glossaries, and quality assurance processes
Ensure cultural appropriateness across all content (language, visuals, messaging)
Manage translation vendors and coordinate with legal/compliance teams
III. Digital Marketing Execution
Build and optimize Japanese website with strong SEO and conversion focus
Manage social media platforms and KOL partnerships
Plan and execute integrated campaigns across email, paid media, and organic channels
Develop paid advertising strategies (Google Ads, Yahoo! JAPAN) with A/B testing
IV. Analytics & Optimization
Analyze marketing data and track KPIs across all channels
Create performance reports with actionable insights for senior management
Implement data-driven optimizations to improve ROI and campaign effectiveness
V．Potential Team Leadership
Build, lead, and mentor the Japanese marketing team
Recruit, train, and manage team performance
Ensure quality standards and regulatory compliance across all outputs
Requirements
Who We Are Looking For
Experience & Background
5+ years of marketing experience, with 2-3+ years in management or leadership roles
Native-level Japanese with business-level English proficiency (reading, writing, speaking)
Portfolio demonstrating successful campaigns in the Japanese market
Localization Expertise
Deep knowledge and practical experience in localization and cultural adaptation
Expert understanding of Japanese linguistic nuances (keigo levels, regional dialects, cultural context)
Experience with Translation Management Systems (TMS) and CAT tools
Quality assurance mindset for linguistic and cultural accuracy
Digital Marketing
Comprehensive expertise in digital marketing (SEO, SEM, social media, paid advertising, email marketing)
Experience with social media management and KOL/influencer partnerships
Proficiency with analytics tools (Google Analytics, etc.) and advertising platforms (Google Ads, Yahoo! JAPAN)
Operational skills with CMS platforms and marketing automation tools
What Makes You Stand Out
Strategic thinking with attention to detail
Localization expertise through transcreation, not just translation
Ability to bridge global brand vision with Japanese market reality
Leadership that inspires and develops teams
Data-driven decision making
Strong project management across multiple priorities
Cross-cultural competency in Japanese and global business cultures
Action-oriented approach to testing, learning, and improving
Benefits
Own the Japan market with full strategic autonomy and fast-track to senior leadership
Competitive package: industry-leading salary, performance bonuses, benefits, and flexible work
Join APAC's fintech revolution in one of the region's most valuable markets
Entrepreneurial, meritocracy-driven culture with freedom to innovate and support to succeed
Key Responsibilities
I. Strategic Planning & Market Development
Develop and execute annual marketing plans for the Japanese market
Define brand strategy and positioning tailored to Japanese consumers
Conduct market research, competitive analysis, and identify growth opportunities
Collaborate with global teams to align local and corporate objectives
II. Localization & Content Management
Lead end-to-end localization of all marketing materials and product content
Develop localization style guides, glossaries, and quality assurance processes
Ensure cultural appropriateness across all content (language, visuals, messaging)
Manage translation vendors and coordinate with legal/compliance teams
III. Digital Marketing Execution
Build and optimize Japanese website with strong SEO and conversion focus
Manage social media platforms and KOL partnerships
Plan and execute integrated campaigns across email, paid media, and organic channels
Develop paid advertising strategies (Google Ads, Yahoo! JAPAN) with A/B testing
IV. Analytics & Optimization
Analyze marketing data and track KPIs across all channels
Create performance reports with actionable insights for senior management
Implement data-driven optimizations to improve ROI and campaign effectiveness
V．Potential Team Leadership
Build, lead, and mentor the Japanese marketing team
Recruit, train, and manage team performance
Ensure quality standards and regulatory compliance across all outputs
Requirements
Who We Are Looking For
Experience & Background
5+ years of marketing experience, with 2-3+ years in management or leadership roles
Native-level Japanese with business-level English proficiency (reading, writing, speaking)
Portfolio demonstrating successful campaigns in the Japanese market
Localization Expertise
Deep knowledge and practical experience in localization and cultural adaptation
Expert understanding of Japanese linguistic nuances (keigo levels, regional dialects, cultural context)
Experience with Translation Management Systems (TMS) and CAT tools
Quality assurance mindset for linguistic and cultural accuracy
Digital Marketing
Comprehensive expertise in digital marketing (SEO, SEM, social media, paid advertising, email marketing)
Experience with social media management and KOL/influencer partnerships
Proficiency with analytics tools (Google Analytics, etc.) and advertising platforms (Google Ads, Yahoo! JAPAN)
Operational skills with CMS platforms and marketing automation tools
What Makes You Stand Out
Strategic thinking with attention to detail
Localization expertise through transcreation, not just translation
Ability to bridge global brand vision with Japanese market reality
Leadership that inspires and develops teams
Data-driven decision making
Strong project management across multiple priorities
Cross-cultural competency in Japanese and global business cultures
Action-oriented approach to testing, learning, and improving
Benefits
Own the Japan market with full strategic autonomy and fast-track to senior leadership
Competitive package: industry-leading salary, performance bonuses, benefits, and flexible work
Join APAC's fintech revolution in one of the region's most valuable markets
Entrepreneurial, meritocracy-driven culture with freedom to innovate and support to succeed
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Manager - Japanese Speaking position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
