Marketing Manager

Full job description
Job Summary
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a deep understanding of multichannel marketing strategies, including digital and traditional methods. You will be responsible for developing and executing comprehensive marketing plans that enhance our market presence, engage customers, and support our sales objectives.

Responsibilities

Develop and implement effective marketing strategies that align with business goals.
Manage SEO initiatives to improve organic search visibility and website traffic.
Oversee social media marketing campaigns across various platforms to enhance brand awareness.
Lead content marketing efforts, ensuring high-quality copywriting for blogs, emails, and advertisements.
Utilize Google Analytics and other tools to analyze performance metrics and optimize campaigns.
Coordinate B2B marketing efforts, focusing on building relationships with key partners.
Manage advertising sales initiatives, including print advertising and digital ads through Google AdWords and Facebook Advertising.
Implement marketing automation tools to streamline processes and improve efficiency.
Collaborate with the product management team to align marketing strategies with product offerings.
Conduct market research to identify trends, customer needs, and competitive landscape.
Manage budgets effectively to ensure optimal allocation of resources across marketing activities.
Requirements

Proven experience in a marketing management role with a strong portfolio of successful campaigns.
Proficiency in digital marketing techniques, including e-commerce strategies and performance marketing.
Familiarity with Adobe Creative Suite for creating engaging visual content.
Strong understanding of WordPress for website management and content updates.
Knowledge of HTML is a plus for optimizing web content.
Excellent analytical skills with the ability to interpret data from various sources.
Strong copywriting skills with attention to detail in messaging and branding.
Experience in email marketing campaigns that drive engagement and conversions.
Ability to work collaboratively across departments while managing multiple projects simultaneously.
Strong communication skills with a focus on building relationships both internally and externally. Join our team as we strive to elevate our brand through innovative marketing solutions!
Understanding Wix website builder Email campaigns
Maintain Mindbody software
Navigating through google ads
Meta marketing and analytics
Job Type: Full-time

Pay: $54,603.28 - $65,758.78 per year

Work Location: In person

 

United States
New Mexico
Las Vegas Show on map Get directions