Job Description
About the company
Intervue is on a mission to streamline the entire interviewing process from screening to selecting a candidate. We are a small, agile team on a rapid growth trajectory. If you want a fast-paced environment with a diverse set of highly talented individuals working towards a shared goal, Intervue is the place to be.
Intervue builds SaaS products that help companies like Groww, Upstox and PayU build their engineering teams.
Job Description
At Intervue, marketing is about understanding people and building awareness of how our products can satisfy their needs. We’re looking for an experienced and versatile marketing manager who’s eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The lead marketer should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.
Objectives of this role
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Contributes to marketing strategy by leveraging social media to identify and acquire customers.
• Obtains market share by developing social media marketing plans and programs for each product and directing promotional support.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
Responsibilities
• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Generate, edit, publish and share engaging content daily (e.g. Original text, video, photos and news)
• Monitor SEO and web traffic metrics
Required skills and qualifications
• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Experience in creating social media strategies
• Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
Preferred skills and qualifications
• Bachelor’s degree (or equivalent) in marketing, business, or related field
• 4-+ years of experience in similar role
• Proficiency with online marketing and social media strategy
• Proven success in designing interactive applications and networking platforms
• Established contacts in media
Intervue is on a mission to streamline the entire interviewing process from screening to selecting a candidate. We are a small, agile team on a rapid growth trajectory. If you want a fast-paced environment with a diverse set of highly talented individuals working towards a shared goal, Intervue is the place to be.
Intervue builds SaaS products that help companies like Groww, Upstox and PayU build their engineering teams.
Job Description
At Intervue, marketing is about understanding people and building awareness of how our products can satisfy their needs. We’re looking for an experienced and versatile marketing manager who’s eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The lead marketer should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.
Objectives of this role
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Contributes to marketing strategy by leveraging social media to identify and acquire customers.
• Obtains market share by developing social media marketing plans and programs for each product and directing promotional support.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
Responsibilities
• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Generate, edit, publish and share engaging content daily (e.g. Original text, video, photos and news)
• Monitor SEO and web traffic metrics
Required skills and qualifications
• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Experience in creating social media strategies
• Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
Preferred skills and qualifications
• Bachelor’s degree (or equivalent) in marketing, business, or related field
• 4-+ years of experience in similar role
• Proficiency with online marketing and social media strategy
• Proven success in designing interactive applications and networking platforms
• Established contacts in media
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Manager| Lead position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.