Job Description
Cityscope is looking for a Marketing Manager who will be responsible for driving go-to-market activities, competitive intelligence, messaging and positioning of our products. They will also act as the lead for the internal agency like setup. If you have a deep understanding of user’s psychology and enjoy solving complex problems, if you are passionate about carefully researching customer needs and developing great communication strategies to answer them, we have the perfect job for you!
CityScope is a mobile app focusing on delivering local information/updates, news and enabling hyperlocal commerce in tier 2 towns and beyond. We don’t just report information, we research, analyze, explain and curate it. We intent to blend quality explanatory content with hyperlocal commerce shaped around citizens. Our platform intends to bridge the gap between the vast sources of information and regional developments and provide you knowledge that matters. We are creating original content on the app, website and social platforms. Cityscope is also working towards building a hyperlocal marketplace to empower homegrown brands and provide a highly curated classifieds section and city experiences; all this leveraged on the primary objective of regional-focused news and content.
Your Responsibilities
• Market intelligence—be the expert on our audience who are they, how they consume content and commerce and their key behaviours.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Understand and document our customer journey, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
• Propose and keep within a budget
• Research competitor offerings
• Recruit and develop a team of product marketing executives
Along with this application do send in details of projects and your resume to business@analog.ventures
Requirements
Skill sets/Experience we require:
• 5-6 years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research). Bachelors’ degree in Business or Marketing; MBA preferred
• Proficient in productivity applications such as Slack, Notion, Airtable, Canva and so on.
• Comfortable using collaboration and CRM tools.
• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram and familiarity with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
• Must be a public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player.
Benefits
It’s not just another job. You’ll have the chance to build something that really matters, with a team that will become like family to you and a leadership opportunity to build the marketing vertical. We’ll give you the freedom and tools to bring your absolute best, and the opportunities will be limitless. You will get to work with a quirky team in a highly collaborative work environment. You will get to make a deep impact at a game-changing media company. The ideal candidate is a hard-working team player who will play a critical role in creating a hyperlocal digital network
CityScope is a mobile app focusing on delivering local information/updates, news and enabling hyperlocal commerce in tier 2 towns and beyond. We don’t just report information, we research, analyze, explain and curate it. We intent to blend quality explanatory content with hyperlocal commerce shaped around citizens. Our platform intends to bridge the gap between the vast sources of information and regional developments and provide you knowledge that matters. We are creating original content on the app, website and social platforms. Cityscope is also working towards building a hyperlocal marketplace to empower homegrown brands and provide a highly curated classifieds section and city experiences; all this leveraged on the primary objective of regional-focused news and content.
Your Responsibilities
• Market intelligence—be the expert on our audience who are they, how they consume content and commerce and their key behaviours.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Understand and document our customer journey, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
• Propose and keep within a budget
• Research competitor offerings
• Recruit and develop a team of product marketing executives
Along with this application do send in details of projects and your resume to business@analog.ventures
Requirements
Skill sets/Experience we require:
• 5-6 years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research). Bachelors’ degree in Business or Marketing; MBA preferred
• Proficient in productivity applications such as Slack, Notion, Airtable, Canva and so on.
• Comfortable using collaboration and CRM tools.
• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram and familiarity with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
• Must be a public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player.
Benefits
It’s not just another job. You’ll have the chance to build something that really matters, with a team that will become like family to you and a leadership opportunity to build the marketing vertical. We’ll give you the freedom and tools to bring your absolute best, and the opportunities will be limitless. You will get to work with a quirky team in a highly collaborative work environment. You will get to make a deep impact at a game-changing media company. The ideal candidate is a hard-working team player who will play a critical role in creating a hyperlocal digital network
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.