Company Description:
Buddy4Health is an omnichannel healthcare services provider that offers a wide range of health screening solutions & value-added services. We are a startup since May 2021 but have grown in a short span to cover over 4500 pin codes across India. Along with our top notch accredited Partner Labs such as SRL, Thyrocare and Aarthi Scans, we provide state-of-the-art pathology, radiology, cardiology etc. services. We offer a variety of health packages to suit individual and corporate needs, which cover a spectrum of tests and come at attractive prices, accurate & timely reports. Our goal is to help people detect and treat health issues before it's too late, by providing regular check-ups in today's hectic lifestyle.
Manager / Sr. Manager Marketing Role Description:
We are looking for a full-time professional who will be responsible for overall marketing for our company right from strategizing marketing plan, implementing the strategy mainly on Digital Mediums, as well as offline where necessary, monitoring results and converting enquiries into sales. This role also includes creating campaigns, managing budgets, and development of marketing materials. The candidate will also be responsible for analyzing the effectiveness of marketing initiatives and providing regular reports to the management team.
Preferred Qualifications & Experience:
• Digital Marketing Certification with strong understanding of various fundamentals
• Graduate / Post Graduate degree in marketing, business or related field. Experience in the healthcare industry is a plus. And / or Mass Media (BMM) background with experience in short film making, creating engaging reels
• Good knowledge of core marketing principles & strategies. Ability to quickly understand our core products, target audience, competition, creating USPs & positioning
• Experience in Paid Marketing networks such as Google, Facebook + Instagram and LinkedIn
• Sales marketing experience such as managing CRM, email marketing, Bulk messaging, LinkedIn InMail
• Organic brand building & lead generation through social media, all things SEO, blog, making newsletters & content writing
• Experience with analytics and reporting tools
• Experience in coordinating with external vendors such as designers, website developer and / or commercial ad makers, influencers, etc.
• B2B and B2C sales & marketing
• Experience in creating & managing online workshops in order to generate leads
• Reasonable understanding of website & hosting technologies. Experience in creating landing pages and HTML, PHP, CSS will be an added advantage
Other Expectations:
• Excellent spoken & written communication and interpersonal skills
• Actively coming up with innovative strategies to boost brand & sales by exploiting existing pro tools and not relying solely on paid marketing
• Ability to move leads through the marketing funnel & close sales by sending proposals and other communication modes. Post sales client servicing and support
• Highly self-motivated with the ability to work independently & execute work in a lean team set-up. Entrepreneurial drive and taking ownership
• Strong organizational and time management skills
• Positive attitude towards work with the ability to take feedback and work dynamically
Perks and Advantages for the Candidate:
• Attractive sales incentives (over & above fixed salary).
• You will be directly working with the Founding team of Buddy4Health and will also get exposure to other functions of the company.
• Very friendly work culture (we promise that ), and you can also contribute in other functions with tremendous scope of learnings.. Office will be in Mulund, Mumbai.
• Access to a vibrant community of co-working space and regular events
Office will be in Mulund West, Mumbai. For applying, please send your CVs and cover note to
[email protected] ; Mobile- +91 7777092501
