Marketing Manager
Why Choose Acrisure Innovation?
Acrisure Innovation is a fast-paced, AI-driven team building innovative software to disrupt the insurance industry.
Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a science.
Core Technology
We're building a digital marketplace for risk and applying it at the center of Acrisure, a privately held company recognized as one of the world's top 10 insurance brokerages and the fastest growing insurance brokerage globally.
By leveraging technology to push the boundaries of understanding and transferring risk, we are systematically converting data into predictions, insights, and choices.
The Opportunity
We have limitless potential to achieve unprecedented success in the insurance industry.
To achieve our opportunity, a best-in-class Team must support us.
About the Role
This is an exciting opportunity to join this growing team and immediately make an impact to the overall success of the company.
As the Marketing Analytics Manager, you will be responsible for developing a best-in-class marketing analytics competency and owning the analytics roadmap for Acrisure's marketing team.
This role requires a unique blend of strategic vision and technical expertise to delve deeply into data insights.
Main Responsibilities:
Collaborate with data scientists, product managers, and engineers, while engaging with various marketing stakeholders to establish a marketing analytics function.
Partner closely with marketing leadership to define objectives and key performance indicators (KPIs) across the entire marketing funnel, spanning from brand awareness to conversion.
Work with the digital team on creating customer profiles and testing different sales funnel variations that drive marketing and product decisions.
Partner with other analytics teams within the organization to drive a single source of truth for KPIs while progressing the data quality forward with a focus on data democratization.
Proactively propose innovative approaches for leveraging marketing analytics to drive business outcomes, balancing immediate needs with long-term strategic objectives.
Lead the creation of compelling data visualizations and interactive dashboards that effectively communicate the narrative of our marketing initiatives.
Requirements:
Bachelor's degree in a quantitative discipline, such as Mathematics, Economics, Computer Science, Statistics, or Engineering.
Experience defining a clear and innovative marketing analytics strategy with a robust roadmap and delivering against it.
Demonstrated success influencing senior-level stakeholders on strategic direction based on recommendations backed by in-depth analysis.
Strong expertise in data manipulation and analysis using SQL (Python and R experience are a plus).
Adept at constructing and optimizing advanced queries for complex data sets (BigQuery experience a plus).
Technical expertise with respect to mining and modeling data with the ability to create views and tables or schedule queries for data democratization.
Strong knowledge of Tableau or similar data visualization tools.
Experience with media platforms such as Google Analytics, Heap, Facebook Ads Manager, Google Ads, etc.
Experience with experimental design (A/B and multivariate tests) and statistical analysis to drive business decision making.
About Us
In 2021, the Company co-founded Evolution Advisors, a joint venture focused on providing greater access and more effectively distributing insurance products and financial services to minority-owned enterprises.
In its home of Grand Rapids, Acrisure provided $15 million to create the Acrisure Center for Innovation in Children's Health at Helen DeVos Children's Hospital.