Marketing Manager

About Purrdy Paws

Purrdy Paws is Ottawa's premier pet grooming service, operating three brick-and-mortar

locations and two mobile grooming units. Known for our exceptional pet care,

specialized services, and inclusive approach, we're seeking a Marketing Manager to

drive our continued growth and expansion.

Position Overview

We're looking for a strategic Marketing Manager to lead our marketing initiatives across

multiple locations and service lines. The ideal candidate will combine creative marketing

expertise with data-driven decision-making to enhance our brand presence and support

our expansion goals.

Key Responsibilities

Location Management

Conduct monthly visits to all brick-and-mortar locations (Bank Street, Stittsville,
Beechwood)

Coordinate with mobile grooming units for content creation and marketing
opportunities

Build relationships with location managers and staff
Identify location-specific marketing needs and opportunities
Strategic Planning & Execution

Develop and implement comprehensive marketing strategies and tactics aligned
with business growth objectives

Create and manage annual marketing budgets across all locations
Design location-specific marketing campaigns to drive growth in each service
area

Build and execute customer acquisition and retention programs
Digital Marketing & Social Media

Manage all digital marketing channels including website, social media, and email
campaigns

Develop engaging social media content strategy with focus on education and
brand building, including a calendar

Oversee TikTok content strategy and growth
Create and execute photography plan for social media content across all
locations

Implement and optimize Google Ads, Meta Ads and other paid digital campaigns
Create engaging and eye-catching graphics & video in Canva
Event Planning & Community Engagement

Plan and execute community events across all locations
Develop annual event calendar aligned with business objectives and seasonal
peaks

Coordinate with local partners and vendors for event execution
Manage event budgets and measure ROI
Create event-specific marketing materials and promotion strategies
Oversee event photography and content creation for social media
Build relationships with local pet organizations and community groups
Design and manage pop-up experiences for mobile grooming units
Brand Management

Maintain brand consistency across all locations and marketing channels
Develop marketing materials and guidelines for current and future locations
Create compelling content that showcases our unique service offerings and
values

Manage and enhance our reputation through review management and customer
feedback

Analytics & Reporting

Track and analyze marketing metrics across all channels and locations
Create monthly performance dashboards for leadership team
Monitor competitor activities and market trends
Provide data-driven recommendations for marketing optimization
Growth & Expansion Support

Develop scalable marketing processes to support multi-location growth
Create marketing playbooks for potential franchise model
Collaborate with operations team on new location launches
Support recruitment marketing initiatives
Required Qualifications

Bachelor's degree in Marketing, Business, or related field
5+ years of marketing experience, with at least 2 years in a management role
Proven experience in multi-location business marketing
Strong digital marketing skills including social media, content creation, and paid
advertising

Experience with marketing analytics and reporting
Excellence in project management and team coordination
Preferred Qualifications

Experience in pet industry or service-based business marketing
Knowledge of franchise marketing
Experience with educational content creation
Understanding of local market dynamics in Ottawa region
Personal Qualities

Strategic thinker with strong analytical skills
Creative problem-solver
Excellent communicator
Self-motivated and results-driven
Passion for pets and pet care industry
Ability to work in fast-paced, growth-oriented environment
What We Offer

Competitive salary and benefits
Professional development opportunities
Dynamic, growing work environment
Opportunity to shape marketing strategy for expanding business
Pet-friendly workplace
Location: Ottawa, ON (hybrid work arrangement possible)

Position Type: Full-time

Purrdy Paws is an equal opportunity employer and welcomes applications from all

qualified candidates. We're committed to creating an inclusive workplace that celebrates

diversity and supports the growth of all team members.

Job Type: Full-time

Pay: $60,000.00 per year

Benefits:

Casual dress
Dental care
Disability insurance
Extended health care
Flexible schedule
Life insurance
On-site parking
Store discount
Vision care
Flexible language requirement:

French not required
Schedule:

Weekends as needed
Ability to commute/relocate:

Ottawa, ON K1S 3V4: reliably commute or plan to relocate before starting work (required)
Education:

Bachelor's Degree (preferred)
Experience:

Marketing: 5 years (required)
Language:

English (required)
Willingness to travel:

50% (required)
Work Location: Hybrid remote in Ottawa, ON K1S 3V4

Expected start date: 2025-07-14

Canada
Ontario
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