Job description
An exciting opportunity has arisen for an experienced and innovative Marketing Manager to join our team. You will play a crucial role in shaping the marketing strategy during a period of growth, leading the development and implementation of Croudace Homes’ overall marketing strategy through data-driven insights, creative thinking and strategic planning. This role is based in our head office in Caterham, with travel to our offices (Letchworth & Theale) and sites as required. Some of your key responsibilities: Brand Management: Drive standardisation and consistency across the group & externally for all aspects of marketing. Market Research: Conduct research on customer preferences, competitor activities, and demographic trends to inform marketing strategies. Marketing Strategy Reports: Develop branding concepts, marketing suite plans, signage proposals, advertising, and promotional activities for each development. Digital Media Management: Manage the design, content, and functionality of the company website. Ensure digital marketing campaigns are executed effectively and website traffic is optimised. Analytics & Reporting: Monitor and report on performance, lead sources, and marketing activities with a view to brand awareness & sales achieved, ensuring the best use of advertising spend. Show Homes & Marketing Suites: Ensure all marketing suites and show homes meet high standards in presentation and align with corporate identity. Team Leadership: Manage and motivate the Marketing team, ensuring efficient and effective performance. Budget Management: Oversee the marketing budget, ensuring cost-effective spending. What you will bring to the role: Relevant degree in a related discipline, CIM qualified would be advantageous Extensive experience within the new homes industry, with responsibility for leading a team and managing a busy marketing function Proficient user of IT including Microsoft Office Suite and design software Relevant experience in creating, maintaining and delivering on marketing strategies within budget to support the achievement of company targets. Collaborative & adaptable with the ability to work effectively across teams. Strong skills in writing and editing content for a variety of media, along with confident presentation abilities. What we can offer you: Competitive package + Car Allowance (With free parking & EV charging at our offices) 25 days holiday (increasing with service) with an additional day for your Birthday Generous Pension Scheme (Up to 15% total contribution) Discretionary Bonus Flexible Working, providing you with flexibility around your hours and location A range of benefits to support physical & mental wellbeing (including discounted gym membership, EAP programme with mental health support, private healthcare through BUPA, and access to a discount platform) Life assurance, providing cover up to 8x your annual salary Up to 3 paid volunteer days per year to support with one of our volunteering projects Training & development opportunities, with funding towards professional membership Who are Croudace? A family-owned business who are committed to building high-quality homes backed up with first-class customer service. Our strength lies in the care and attention given to all our design, specification of fixtures and fittings and a high-quality finish. Things you may not know about Croudace: 5-star Customer Satisfaction recipients from the Home Builders Federation 12 years in row Our new homes come with EV Charging points as standard. Croudace are the proud sponsor of Duratec racing driver Michael Gibbins This year Croudace achieved a 42% drop in operational Emissions. Ready to make your next move? If you are passionate about marketing, and this sounds like the role for you, please apply today or contact us to learn more about the role or company.