Job Description
Zycus is looking for an Marketing Manager-Content. At Zycus, we are a digital powerhouse. We are seeking a highly creative and experienced Marketing Manager to drive our content led product marketing strategy and development efforts. The ideal candidate will have a strong curiosity, a passion for experimenting and innovating with different types of content, forms and formats and a proven track record of success in B2B SaaS content marketing. If you are a highly creative and strategic thinker with a passion for content marketing and a track record of success in B2B SaaS, we want to hear from you.
Job Description:
• Product launch – drive product launch programs and work with the product management team in planning, release, and go-to-market
• Produce high-quality, engaging, and effective content across all channels and formats including our website and blog, SEO, paid media, LinkedIn, and email marketing.
• Developing an editorial calendar that outlines topics to be covered on the company website, blog, social media channels, etc. on a regular basis
• Continuously experiment and test new content formats and distribution channels to identify and capitalize on new opportunities for growth
• Use data and analytics to measure the performance of content and make data-driven decisions to optimize and improve results
• Collaborate with other departments to ensure that all content is aligned with our brand messaging and positioning
• Stay up-to-date with the latest trends, best practices and technologies in content marketing
• Understand the technical aspects of our business, customer needs, and product offerings to create content that effectively communicates these.
• Work with internal and external resources (3rd party) to develop content that aligns with our content marketing strategy.
• Be able to correlate content with outcomes such as more web traffic, downloads, better ad conversions, and better newsletter registrations
• Establish Zycus as an industry leader, and generate leads and sales.
• Develop and implement effective search engine optimization (SEO) strategies to achieve organic traffic and conversion goals.
• Make sure all content is engaging to users, of the highest quality, keywords smart to limit competing pages, etc. Content marketing research to figure out which content to create, refurbish etc. to positivity impact the SEO KRAs and achieve targets.
• Identify opportunities to improve marketing effectiveness through improved account research, audience identification, content marketing and streamlined processes.
• Win/ Loss Analysis – Analyzing the reasons behind a prospect win or loss and reporting the same. Tracking key competitors and creating shadow marketing programs to tackle them.
• Track business performance - Identify levers in improving business performance and champion necessary initiatives to improve. Synthesize and present complex data set to an executive audience.
Skills & Expertise:
• 5+ years experience in content creation and marketing, online marketing, social media, SEO/SEM, PPC campaigns and marketing automation preferably with experience in B2B Marketing.
• Proven track record of developing and executing successful content marketing strategies
• Experience in Enterprise Software product marketing required
• Excellent writing, editing, and proofreading skills
• Experience with content management systems, marketing automation tools, and analytics platforms
• Strong project management and organizational skills
• Knowledge of marketing automation tools like Salesforce, Eloqua, Marketo would be preferred
• Exposure to working on marketing programs for overseas markets would be preferred
• Preferably Masters degree in marketing, communications, or a related field, preferably with undergrad in engineering.
• A person who is not only marketing savvy but also abreast with latest digital trends and technologies.
• Knowledge includes all online channels(Display, Social, Mobile, Search, Website and Digital Analytics) with specialized knowledge of SEO (Search Engine Optimization) and Content marketing.
• Solid analytical skills with key performance metrics is a must with an understanding of Google Analytics & Google Search Console.
• Experience in writing content for procurement and/or finance buyers is a plus
Five Reasons Why You Should Join Zycus
• Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.
• A Market Leader: Zycus is recognized by Gartner (world’s leading market research analyst) as a Leader in Procurement Software Suites.
• Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization
• Get a Global Exposure: You get to work and deal with our global customers.
• Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features.
About Us
Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.
Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.
Start your #CognitiveProcurement journey with us, as you are #MeantforMore
Job Description:
• Product launch – drive product launch programs and work with the product management team in planning, release, and go-to-market
• Produce high-quality, engaging, and effective content across all channels and formats including our website and blog, SEO, paid media, LinkedIn, and email marketing.
• Developing an editorial calendar that outlines topics to be covered on the company website, blog, social media channels, etc. on a regular basis
• Continuously experiment and test new content formats and distribution channels to identify and capitalize on new opportunities for growth
• Use data and analytics to measure the performance of content and make data-driven decisions to optimize and improve results
• Collaborate with other departments to ensure that all content is aligned with our brand messaging and positioning
• Stay up-to-date with the latest trends, best practices and technologies in content marketing
• Understand the technical aspects of our business, customer needs, and product offerings to create content that effectively communicates these.
• Work with internal and external resources (3rd party) to develop content that aligns with our content marketing strategy.
• Be able to correlate content with outcomes such as more web traffic, downloads, better ad conversions, and better newsletter registrations
• Establish Zycus as an industry leader, and generate leads and sales.
• Develop and implement effective search engine optimization (SEO) strategies to achieve organic traffic and conversion goals.
• Make sure all content is engaging to users, of the highest quality, keywords smart to limit competing pages, etc. Content marketing research to figure out which content to create, refurbish etc. to positivity impact the SEO KRAs and achieve targets.
• Identify opportunities to improve marketing effectiveness through improved account research, audience identification, content marketing and streamlined processes.
• Win/ Loss Analysis – Analyzing the reasons behind a prospect win or loss and reporting the same. Tracking key competitors and creating shadow marketing programs to tackle them.
• Track business performance - Identify levers in improving business performance and champion necessary initiatives to improve. Synthesize and present complex data set to an executive audience.
Skills & Expertise:
• 5+ years experience in content creation and marketing, online marketing, social media, SEO/SEM, PPC campaigns and marketing automation preferably with experience in B2B Marketing.
• Proven track record of developing and executing successful content marketing strategies
• Experience in Enterprise Software product marketing required
• Excellent writing, editing, and proofreading skills
• Experience with content management systems, marketing automation tools, and analytics platforms
• Strong project management and organizational skills
• Knowledge of marketing automation tools like Salesforce, Eloqua, Marketo would be preferred
• Exposure to working on marketing programs for overseas markets would be preferred
• Preferably Masters degree in marketing, communications, or a related field, preferably with undergrad in engineering.
• A person who is not only marketing savvy but also abreast with latest digital trends and technologies.
• Knowledge includes all online channels(Display, Social, Mobile, Search, Website and Digital Analytics) with specialized knowledge of SEO (Search Engine Optimization) and Content marketing.
• Solid analytical skills with key performance metrics is a must with an understanding of Google Analytics & Google Search Console.
• Experience in writing content for procurement and/or finance buyers is a plus
Five Reasons Why You Should Join Zycus
• Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.
• A Market Leader: Zycus is recognized by Gartner (world’s leading market research analyst) as a Leader in Procurement Software Suites.
• Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization
• Get a Global Exposure: You get to work and deal with our global customers.
• Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features.
About Us
Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.
Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.
Start your #CognitiveProcurement journey with us, as you are #MeantforMore
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Manager|Content position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.