Job Description
The ideal candidate is a creative team player will be able to think strategically across different media platforms and own the creation process from inception to production. You must be able to work both independently and collaboratively.
1) Campaign briefing : Briefing campaigns objectives, USPs, goals
2) Overcome Challenge : Campaign requires some visuals (UI design, infographic, physical product design, offers etc.). Assuring the same.
3) Ensuring Requirements : Explain and ensure all requirements
4) Design Review : The results of graphic design pass the several revisions and approvals
5) Release.:Graphic design is released (ad published, POSM sent out, videos sent to production house, media etc.), and is seen by the end users.
6) Campaign Monitor : Monitoring through publication / media houses and changes / approval to the concerned houses.
7) PR Driving and Agency Coordination- Ensure notable write ups/Defining Audience/Sharing voices / quotes/Creating awarness of new launch/ offers/campaign/CSR or the brand/Publicity with mainstream media hoses/Building Trust/Ensuring coverage
8) Digital promotion and Creative along with Agency Coordination-a. Social Media-Tracking and analyzing Below mentioned heads.Reach : Tracking post reach, impressions, audience growth rate, Social share of voice, Engagement : Tracking Like, comments, share, views etc. Conversions : Tracking Click, Through Rate, Average Time, Cost Per Click,Buyers Behaviour tracking,b.Google - Tracking and analyzing Below mentioned heads/ Tracking Cost Per Click/ Tracking Cost Per Conversion/ Website Traffic/ Visits per channel/.Demography/ Bounce Rate/ Organic Traffic, c. Third Party Portal- Tracking Cost Per Lead / Click/ Website Traffic/ Impressions/ Conversions
+) Driving photo Shoot- Briefing the campaign/Setting campaign goals/Conceptualizing the lookbook/Overcome the challenges /Full fill all requirement/Shot division creation/Product placement/Shoot execution/Social impact
10) Driving Live Shows- SOP making/Training support/Booking schedule maintenance/Technical Support/Tracking engagement/Tracking product quarries
11) Content / Script writing- Defining content goal/Spreading product / campaign awareness /Audience engagement tracking
12) PPT / SOP / Format Making- Defining clear idea about all activities./Defining objectives/Defining roles/Describing process/Analysis data/Addressing future goals
13) 1) Brand research & competitive analysis-Unaided Brand Awareness/Aided Brand Awareness/Brand Image/Usage Intention/Purchase Intention/Net Promoter Score/Customer Satisfaction Score/Customer Effort Score
1) Campaign briefing : Briefing campaigns objectives, USPs, goals
2) Overcome Challenge : Campaign requires some visuals (UI design, infographic, physical product design, offers etc.). Assuring the same.
3) Ensuring Requirements : Explain and ensure all requirements
4) Design Review : The results of graphic design pass the several revisions and approvals
5) Release.:Graphic design is released (ad published, POSM sent out, videos sent to production house, media etc.), and is seen by the end users.
6) Campaign Monitor : Monitoring through publication / media houses and changes / approval to the concerned houses.
7) PR Driving and Agency Coordination- Ensure notable write ups/Defining Audience/Sharing voices / quotes/Creating awarness of new launch/ offers/campaign/CSR or the brand/Publicity with mainstream media hoses/Building Trust/Ensuring coverage
8) Digital promotion and Creative along with Agency Coordination-a. Social Media-Tracking and analyzing Below mentioned heads.Reach : Tracking post reach, impressions, audience growth rate, Social share of voice, Engagement : Tracking Like, comments, share, views etc. Conversions : Tracking Click, Through Rate, Average Time, Cost Per Click,Buyers Behaviour tracking,b.Google - Tracking and analyzing Below mentioned heads/ Tracking Cost Per Click/ Tracking Cost Per Conversion/ Website Traffic/ Visits per channel/.Demography/ Bounce Rate/ Organic Traffic, c. Third Party Portal- Tracking Cost Per Lead / Click/ Website Traffic/ Impressions/ Conversions
+) Driving photo Shoot- Briefing the campaign/Setting campaign goals/Conceptualizing the lookbook/Overcome the challenges /Full fill all requirement/Shot division creation/Product placement/Shoot execution/Social impact
10) Driving Live Shows- SOP making/Training support/Booking schedule maintenance/Technical Support/Tracking engagement/Tracking product quarries
11) Content / Script writing- Defining content goal/Spreading product / campaign awareness /Audience engagement tracking
12) PPT / SOP / Format Making- Defining clear idea about all activities./Defining objectives/Defining roles/Describing process/Analysis data/Addressing future goals
13) 1) Brand research & competitive analysis-Unaided Brand Awareness/Aided Brand Awareness/Brand Image/Usage Intention/Purchase Intention/Net Promoter Score/Customer Satisfaction Score/Customer Effort Score
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Measurements position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Kolkata offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
