Marketing Operations Manager Sr.

Job Overview

We are seeking an accomplished Senior Marketing Operations Manager who will play a pivotal role in refining our marketing strategies and operational efficiencies. This position is ideal for a marketing operations professional who is enthusiastic about driving organizational growth and optimizing processes.

Key Responsibilities

• Lead the management and enhancement of marketing automation platforms to improve campaign execution and lead management.

• Prioritize the enhancement of data quality and segmentation through effective data governance and cleansing strategies.

• Collaborate with sales and RevOps teams to enhance lead management processes, including lead scoring and transition protocols.

• Develop and analyze marketing performance metrics and dashboards to support data-driven decision-making and recommend optimizations.

• Oversee various marketing operations initiatives, ensuring timely project completion and adherence to the operational roadmap.

• Engage in cross-functional collaboration to align marketing operations with organizational objectives and facilitate efficient data systems integration.

• Ensure adherence to data privacy regulations by implementing appropriate compliance processes.

• Act as a subject matter expert in marketing operations, sharing insights and expertise with both internal teams and external partners.

Required Skills

• Proven experience with marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce).

• Strong analytical capabilities, particularly in interpreting marketing analytics to inform strategy.

• Exceptional organizational and project management skills.

• Excellent communication and interpersonal skills for effective cross-department collaboration.

• Demonstrated experience in data management, including hygiene, segmentation, and governance practices.

• Familiarity with data privacy regulations (e.g., GDPR, CAN-SPAM) and compliance best practices.

Qualifications

• Bachelor's degree in Marketing, Business, or a related discipline.

• At least 5 years of relevant experience in marketing operations or a comparable role.

Career Growth Opportunities

This role offers significant potential for career advancement, with opportunities to work with state-of-the-art technologies and expand your professional skill set within the marketing operations field.

Company Culture And Values

Our organization values collaboration and innovation, fostering a dynamic environment where your contributions directly impact our marketing success and overall business growth.

Compensation And Benefits

• A competitive salary range of \(130,000 - \)150,000, commensurate with experience.

• A collaborative work atmosphere that encourages innovative thinking and professional development.

Additional Details

This position is located in San Mateo, CA. Candidates must reside within the San Francisco Bay Area and be able to commute to the office at least twice a week.

Employment Type: Full-Time