23 hours ago
₹25K–₹35K a month
Full–time
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Job description
● Data Analysis: - Conduct in-depth analysis of digital marketing campaigns across various channels such as social media, search engine marketing, email marketing, and display advertising. - Utilize tools and platforms to gather, interpret, and present key performance indicators (KPIs) to assess the effectiveness of marketing efforts. ● Reporting: - Develop and generate regular reports to communicate campaign performance, trends, and actionable insights to internal teams and clients. - Collaborate with cross-functional teams to create customized reports that align with client objectives and KPIs. ● Strategic Insights: - Provide strategic recommendations based on data insights to optimize marketing strategies and improve overall campaign performance. - Identify opportunities for growth and improvement through analyzing market trends, competitor activities, and customer behavior. ● A/B Testing: - Plan, implement, and analyze A/B tests to optimize various elements of digital marketing campaigns, such as ad creatives, targeting parameters, and landing pages. ● Forecasting: - Assist in developing forecasting models to predict future campaign performance and budget allocation, helping clients make informed decisions. ● Client Communication: - Collaborate with account managers to present findings and insights to clients clearly and understandably. - Act as a trusted advisor to clients, providing data-driven recommendations for achieving their marketing objectives. Requirements: ● Bachelor’s degree in Marketing, Statistics, Business, or a related field. ● Proven experience as a Marketing Analyst or similar role in a digital marketing environment. ● Strong proficiency in data analysis tools and platforms, such as Google Analytics, Adobe Analytics, and marketing automation software. ● Excellent analytical, critical thinking, and problem-solving skills. ● Advanced proficiency in Microsoft Excel and data visualization tools. ● Knowledge of digital marketing trends, best practices, and emerging technologies. ● Effective communication skills to convey complex data insights to both technical and non-technical stakeholders. Job Type: Full-time Pay: ₹25,000.00 - ₹35,000.00 per month Schedule: • Day shift • Monday to Friday • US shift Experience: • total work: 3 years (Preferred) • Analytics: 3 years (Preferred) Location: • Andheri, Mumbai, Maharashtra (Preferred) Willingness to travel: • 100% (Preferred) Work Location: In person Expected Start Date: 25/05/2024