Job Description
Key Responsibilities
· Collaborate with sales teams to run ABM campaigns for strategic accounts
· Work with vertical leaders and sales teams to create relevant thought leadership content and leverage it for GTM campaigns
· Strategize, design, lead, and execute multi-touch, integrated demand generation and account-based marketing programs and campaigns to drive qualified new business leads and generate pipeline
· Develop customer personas and know their buying preferences
· Develop and execute short- and long-term multi-channel campaigns to drive leads and the sales pipeline
· Build demand through the buyers journey from awareness to consideration, decision, and closure stages
· Design and implement customer upsell, cross-sell, advocacy, and delight programs
· Monitor and optimize campaigns and programs
· Identify new markets and advertising tactics to encourage business growth
· Partner with the Sales team to develop and execute regional account-focused collaterals, including outbound prospecting, inbound lead follow-up, nurture, digital marketing strategies, and events
· Assist in content development to target consumers throughout the customer lifecycle
· Analytics and Reporting
· Measure and analyze campaigns and demand gen success
· Work closely with the leadership for granular tracking, reporting, and efficient lead management in the handover from marketing to sales
· Collaborate with sales teams to run ABM campaigns for strategic accounts
· Work with vertical leaders and sales teams to create relevant thought leadership content and leverage it for GTM campaigns
· Strategize, design, lead, and execute multi-touch, integrated demand generation and account-based marketing programs and campaigns to drive qualified new business leads and generate pipeline
· Develop customer personas and know their buying preferences
· Develop and execute short- and long-term multi-channel campaigns to drive leads and the sales pipeline
· Build demand through the buyers journey from awareness to consideration, decision, and closure stages
· Design and implement customer upsell, cross-sell, advocacy, and delight programs
· Monitor and optimize campaigns and programs
· Identify new markets and advertising tactics to encourage business growth
· Partner with the Sales team to develop and execute regional account-focused collaterals, including outbound prospecting, inbound lead follow-up, nurture, digital marketing strategies, and events
· Assist in content development to target consumers throughout the customer lifecycle
· Analytics and Reporting
· Measure and analyze campaigns and demand gen success
· Work closely with the leadership for granular tracking, reporting, and efficient lead management in the handover from marketing to sales
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
