Job Description
Position Overview
The role is for individual contributors and specializes in Email and management for the B2B vertical.
The prime responsibility of the role will be to develop and execute email marketing campaigns and manage our presence. This position requires a creative and strategic thinker who can effectively communicate our brand’s message and engage with our target audience.
The ideal candidate will have 2-3 years of experience in B2B marketing with a strong focus on content creation, and audience segmentation.
Key Responsibilities :
• Develop and execute email marketing campaigns to nurture leads, engage existing clients, and promote our services / products.
• Create compelling and persuasive email copy that drives conversions and aligns with our brand voice.
• Manage and grow our presence by crafting and scheduling posts, engaging with followers, and monitoring analytics.
• Segment and analyze email lists to ensure targeted and relevant communication to different audience segments.
• Collaborate with the internal teams to align email and strategies.
• Track and report on the performance of email campaigns and posts, providing insights and recommendations for improvement.
• Stay up-to-date with industry trends and best practices in email marketing, , and B2B marketing.
Qualifications :
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2-3 years of experience in B2B marketing, focusing on email marketing and management. Experience with Corporate CSR and NGOs will be preferred.
• Excellent copywriting skills with the ability to create engaging and persuasive content.
• Strong understanding of email marketing platforms (e.g., Mailmodo), CRM (Zoho, Leadsquared) and .
• Experience with audience segmentation and data analysis.
• Ability to structure and present information clearly and effectively.
• Strong organizational and project management skills.
• Ability to work independently and as part of a team.
• Creative thinking and problem-solving abilities.
The role is for individual contributors and specializes in Email and management for the B2B vertical.
The prime responsibility of the role will be to develop and execute email marketing campaigns and manage our presence. This position requires a creative and strategic thinker who can effectively communicate our brand’s message and engage with our target audience.
The ideal candidate will have 2-3 years of experience in B2B marketing with a strong focus on content creation, and audience segmentation.
Key Responsibilities :
• Develop and execute email marketing campaigns to nurture leads, engage existing clients, and promote our services / products.
• Create compelling and persuasive email copy that drives conversions and aligns with our brand voice.
• Manage and grow our presence by crafting and scheduling posts, engaging with followers, and monitoring analytics.
• Segment and analyze email lists to ensure targeted and relevant communication to different audience segments.
• Collaborate with the internal teams to align email and strategies.
• Track and report on the performance of email campaigns and posts, providing insights and recommendations for improvement.
• Stay up-to-date with industry trends and best practices in email marketing, , and B2B marketing.
Qualifications :
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2-3 years of experience in B2B marketing, focusing on email marketing and management. Experience with Corporate CSR and NGOs will be preferred.
• Excellent copywriting skills with the ability to create engaging and persuasive content.
• Strong understanding of email marketing platforms (e.g., Mailmodo), CRM (Zoho, Leadsquared) and .
• Experience with audience segmentation and data analysis.
• Ability to structure and present information clearly and effectively.
• Strong organizational and project management skills.
• Ability to work independently and as part of a team.
• Creative thinking and problem-solving abilities.
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Specialist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.