Job Description
About GoBright Lights
GoBright Lights is a fast-growing permanent lighting company serving residential and commercial clients across Alberta, with a rapidly expanding dealer network across Canada and the U.S.
We are building a recognizable, premium brand in a competitive market — and marketing plays a critical role in driving that growth.
The Role
We are looking for a hands-on Marketing Specialist to take ownership of marketing execution and drive measurable growth.
This is a doer role, not just strategy.
You will be responsible for generating leads, creating high-quality content, and improving performance across all marketing channels.
If you enjoy ownership, building systems, and seeing direct results from your work — this role is for you.
What You’ll Own
1. Content Creation (Core Focus)
Capture high-quality photo and video content of real projects
Produce engaging content for ads, social media, and website use
Edit and deliver polished, on-brand visuals
Build and maintain a structured content library
2. Lead Generation & CRM Optimization
Manage and improve lead funnels, landing pages, and forms
Build and optimize automations, follow-ups, and nurture sequences
Ensure accurate lead tracking and attribution
Work with sales to improve lead quality and conversion rates
3. Campaign Execution
Plan and execute seasonal campaigns (spring installs, holiday lighting, off-season offers)
Launch campaigns across social, email, SMS, and ads
Coordinate timelines and ensure smooth execution
4. Social Media & Brand Growth
Manage and grow Instagram, Facebook, and other platforms
Create and maintain a consistent content schedule
Engage with the audience (comments, messages, reviews)
Ensure strong, consistent brand presence
5. Performance & Optimization
Track and report on key metrics (cost per lead, conversion rates, ROI)
Continuously improve campaign performance
Identify opportunities to increase efficiency and revenue
6. Sales & Dealer Support
Create marketing tools and content to support sales and dealer growth
Assist with dealer onboarding and marketing resources
Help improve conversion tools and messaging
What We’re Looking For
3+ years in a hands-on marketing role
Strong experience in photo/video content creation (required)
Proficiency with tools like Canva, Adobe, or similar
Experience with CRM systems and marketing automation
Understanding of digital marketing fundamentals (ads, funnels, basic SEO)
Highly organized with the ability to manage multiple priorities
Key Traits
Results-driven and focused on growth
Takes ownership and executes without constant direction
Creative with strong attention to detail
Comfortable working independently
Success in This Role Looks Like
Increased lead volume and improved lead quality
Strong, consistent content output
Improved conversion rates across funnels
Growth in brand visibility and engagement
Meaningful contribution to dealer growth
Requirements
Valid driver’s license and access to a vehicle
Ability to travel locally to job sites and events
Flexibility during peak seasons
What We Offer
$55,000 – $80,000 salary (based on experience)
High-impact role with real ownership
Flexible, remote-first environment
Opportunity to grow with a rapidly scaling company
How to Apply
Apply through Indeed with:
Your resume
A portfolio showcasing photo and video work (required)
Applications without a portfolio will not be considered
Pay: $55,000.00-$80,000.00 per year
Benefits:
Casual dress
Commuter benefits
Company events
Flexible schedule
Paid time off
Work from home
Experience:
Marketing: 3 years (required)
Work Location: Remote
GoBright Lights is a fast-growing permanent lighting company serving residential and commercial clients across Alberta, with a rapidly expanding dealer network across Canada and the U.S.
We are building a recognizable, premium brand in a competitive market — and marketing plays a critical role in driving that growth.
The Role
We are looking for a hands-on Marketing Specialist to take ownership of marketing execution and drive measurable growth.
This is a doer role, not just strategy.
You will be responsible for generating leads, creating high-quality content, and improving performance across all marketing channels.
If you enjoy ownership, building systems, and seeing direct results from your work — this role is for you.
What You’ll Own
1. Content Creation (Core Focus)
Capture high-quality photo and video content of real projects
Produce engaging content for ads, social media, and website use
Edit and deliver polished, on-brand visuals
Build and maintain a structured content library
2. Lead Generation & CRM Optimization
Manage and improve lead funnels, landing pages, and forms
Build and optimize automations, follow-ups, and nurture sequences
Ensure accurate lead tracking and attribution
Work with sales to improve lead quality and conversion rates
3. Campaign Execution
Plan and execute seasonal campaigns (spring installs, holiday lighting, off-season offers)
Launch campaigns across social, email, SMS, and ads
Coordinate timelines and ensure smooth execution
4. Social Media & Brand Growth
Manage and grow Instagram, Facebook, and other platforms
Create and maintain a consistent content schedule
Engage with the audience (comments, messages, reviews)
Ensure strong, consistent brand presence
5. Performance & Optimization
Track and report on key metrics (cost per lead, conversion rates, ROI)
Continuously improve campaign performance
Identify opportunities to increase efficiency and revenue
6. Sales & Dealer Support
Create marketing tools and content to support sales and dealer growth
Assist with dealer onboarding and marketing resources
Help improve conversion tools and messaging
What We’re Looking For
3+ years in a hands-on marketing role
Strong experience in photo/video content creation (required)
Proficiency with tools like Canva, Adobe, or similar
Experience with CRM systems and marketing automation
Understanding of digital marketing fundamentals (ads, funnels, basic SEO)
Highly organized with the ability to manage multiple priorities
Key Traits
Results-driven and focused on growth
Takes ownership and executes without constant direction
Creative with strong attention to detail
Comfortable working independently
Success in This Role Looks Like
Increased lead volume and improved lead quality
Strong, consistent content output
Improved conversion rates across funnels
Growth in brand visibility and engagement
Meaningful contribution to dealer growth
Requirements
Valid driver’s license and access to a vehicle
Ability to travel locally to job sites and events
Flexibility during peak seasons
What We Offer
$55,000 – $80,000 salary (based on experience)
High-impact role with real ownership
Flexible, remote-first environment
Opportunity to grow with a rapidly scaling company
How to Apply
Apply through Indeed with:
Your resume
A portfolio showcasing photo and video work (required)
Applications without a portfolio will not be considered
Pay: $55,000.00-$80,000.00 per year
Benefits:
Casual dress
Commuter benefits
Company events
Flexible schedule
Paid time off
Work from home
Experience:
Marketing: 3 years (required)
Work Location: Remote
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Specialist (Content, Growth & Performance) position is now open for candidates interested in the Content Writer Jobs sector. This role in Calgary offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Content Writer Jobs is a plus.
