Marketing Specialist, Enrollment

The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.Year Up United is seeking a Marketing Specialist to join the National Marketing team to assist in managing the day-to-day marketing activities for the enrollment function—engaging prospective, current, and past program participants. The Marketing Specialist will report to the Associate Director of Marketing and will primarily help build and execute social media strategies, create, develop and maintain creative assets, deploy assets across appropriate marketing channels and tactics, and monitor ongoing performance.To be successful in this role, you will characterize yourself as a self-starter with strong relationship building skills and an essential enthusiasm for delivering high-impact solutions. You have a demonstrable passion for social media, and love for spotting new or viral trends across platforms. You pride yourself on having a can-do attitude; you roll up your sleeves and get it done. Strong candidates will also bring a passion for meaningful work and social justice, and will be excited and prepared to engage with Year Up United’s mission and constituents.The Marketing Specialist will also have the opportunity to interact with students as a mentor, group facilitator, and advocate, participating in building a positive educational environment.KEY RESPONSIBILITIES:Understand the Enrollment stakeholder audience, and assist with developing social media marketing strategies keyed into that audienceHelp develop, create, and film social content that drives toward Enrollment function business goals across various marketing channels and mediumsMonitor and engage with audience throughout various social media platforms to maintain engagement with Enrollment audience and encourage interactionAssist in managing workflows with external agencies and creative freelancers; set expectations, provide access to assets, resources, and training as needed, and deliver clear, actionable feedbackAssist with production of high-quality, audience-focused content across different marketing channels, and partner with external agencies and freelancers as neededSupport creation of monthly social reporting, including analyzing metrics, identifying trends, and generating insights and optimizationsWhile social is the primary channel the Marketing Specialist will support, additional channels touched include, but are not limited to email, web, print, videoOther duties as assignedNATIONAL TEAM/LEARNING COMMUNITY MEMBER:Serve as a coach/mentor for a small number of current studentsJoin and sometimes facilitate weekly group sessions with studentsParticipate in staff meetings and trainingsQUALIFICATIONS:2-3+ years marketing/communications experience, preferably with a focus on social content creation and measurementExperience with monitoring social media channels (preferably Instagram and/or TikTok) for an organization/brand/companyComfortable in front of the camera- we are looking for someone who will be one of the faces of our social channelsProficiency with social media tools (Sprout Social, Hootsuite) and content creation tools (Canva, Adobe Creative Suite). Graphic design experience requiredExperience analyzing front and back-end social media metrics and storytelling with data. Proficiency in Excel is a plusStrong written and verbal communication skills; copywriting and copyediting experience a plusAstute attention to detail and understanding of tailoring creative and content to an audience. Good eye for design and strong understanding of brand consistency and its importanceAbility to seek out and absorb lots of informationStrong project management skills and demonstrated ability to manage projects involving multiple stakeholders and facilitate the communications necessary to support themAbility to manage competing priorities and communicate effectively when priorities shiftAbility to work effectively independently and as part of a teamA passion for working with young adults, an unshakable belief in their potential, and a strong commitment to Year Up United’s missionAn understanding of the Opportunity Divide and its driversA commitment to diversity, equity, and inclusionCOMPENSATION & BENEFITS:Hourly Pay Rate of $21.06 - $23.00Year Up United has established salary ranges for each of our sites, which allows us to pay employees competitively, equitably and consistently in different geographic markets. For roles in which the location is listed as flexible, the range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Salary offers take into account a candidate’s skills, experience, and location. Your recruiter can share more about the specific salary range for your location during the hiring process.Benefits: Comprehensive healthcare options and dental coverage; 401(k) match for eligible