Job description
We are looking for a dynamic, creative and lead-generation focused Marketing Specialist to develop and execute integrated marketing campaigns that drive brand awareness, new business leads and revenue growth.

The ideal candidate will have a strong understanding of various marketing channels, including digital and traditional media, be able to develop and implement effective campaigns that resonate with our target audience, and will have experience in converting strategies into action with a hands-on approach to deliver results.

The Marketing Specialist will collaborate with cross-functional teams to ensure alignment with overall business objectives and continuously measure and optimise marketing performance ensuring ROI.

This role is great for a candidate looking to step up and make their mark leading and developing new marketing activities within Fuel Learning. Initially acting as a marketing team of one, with the potential to grow and develop the marketing function for Fuel Learning.

Key Responsibilities:
• Develop and execute effective marketing campaigns and activities to increase brand awareness and drive leads and sales.
• Conduct market research and analysis to identify target audiences, market trends, and competitive landscape.
• Manage digital marketing campaigns across various channels, including social media, email, and content creation and marketing.
• Collaborate with cross-functional teams to develop and launch new products or services.
• Regular measuring and reporting measure and report on the effectiveness of marketing campaigns and initiatives.

KPIs:
• Lead generation and conversion rates.
• Website traffic and engagement metrics.
• Social media followers and engagement rates.
• Marketing qualified leads (MQLs) and sales qualified leads (SQLs).
• Return on marketing investment (ROMI).

Change the Game KPIs:
• Develop and execute viral marketing campaigns that generate a significant increase in brand awareness and website traffic.
• Implement a personalised marketing strategy that doubles conversion rates and customer lifetime value.
• Launch a new product or service that captures a significant market share within the first year.

Qualifications and Experience:
• A degree or higher apprenticeship in Marketing, Business Administration, or a related field (or equivalent experience).
• Proven experience in a marketing specialist or similar role, with a strong track record of developing and executing successful integrated marketing campaigns.
• Excellent understanding of both digital and traditional marketing channels, including SEO, PPC, social media, email, content marketing, print advertising, direct mail, and event marketing.
• Proficiency in various marketing tools and technologies, including CRM, marketing automation, analytics platforms, and design software.
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Creativity and innovation, with a passion for exploring new marketing trends and techniques.

What We Offer:
• Competitive salary range of £35,000 - £42,000 per annum (based on experience).
• Hybrid working model, allowing for flexibility and work-life balance.
• Opportunities for professional growth and development within a dynamic and supportive team.
• Comprehensive benefits package.
• Company pension.
• Health & wellbeing programme.
• State of the art technology.
• Free on-site parking.
• Sick pay.
• Collaborative and inclusive work environment that values innovation, creativity, and continuous learning.

If you are a strategic and creative marketer with a passion for driving growth and building brand awareness through an integrated approach, we invite you to apply for this exciting opportunity. Join us at Fuel Learning and be part of a team that is igniting leadership excellence.

To apply, please submit your CV highlighting your relevant marketing experience and qualifications.

Fuel Learning is an equal-opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from all qualified individuals regardless of race, colour, religion, gender, age, national origin, disability, or any other protected characteristic.