Job Description
Job Title: Growth Marketing Specialist (Performance Marketing & ABM)
Experience: 2–4 years
Function: Growth / Demand Generation Marketing
Role Overview
We’re hiring a Growth Marketing Specialist / Manager to drive qualified pipeline through a mix of performance marketing, ABM, and organic growth initiatives. This role requires strong hands-on expertise in paid media, deep understanding of full-funnel measurement, and the ability to align closely with Sales on target account engagement.
You will own end-to-end campaign strategy, execution, and optimization across global markets, with a clear focus on pipeline impact and ROI.
Key Responsibilities
1) Paid Media & Demand Generation
• Plan, launch, and optimize campaigns across LinkedIn Ads (must-have), Google Ads (Search, Display, YouTube), and remarketing platforms (Meta, GDN).
• Execute Account-Based Marketing (ABM) campaigns targeting defined Target Account Lists (TALs).
• Build and manage audience segmentation aligned to enterprise personas and buying committees.
• Own end-to-end campaign lifecycle: setup, targeting, ad creatives, landing pages, A/B testing, and optimization.
• Drive continuous improvement in CTR, CPL, CVR, and pipeline contribution.
• Partner with SDR and Sales teams to ensure campaign alignment with outreach and account engagement strategies.
2) Analytics & Reporting
• Own campaign tracking, attribution, and performance measurement using Google Analytics, CRM (HubSpot/Salesforce), and automation tools.
• Deliver weekly and monthly performance reports covering leads, MQLs, pipeline influence, and ROI.
• Identify optimization opportunities and recommend budget reallocation based on performance insights.
• Build dashboards for leadership visibility on demand generation metrics.
3) SEO & Organic Growth (Good to Have)
• Support execution of international SEO strategy across priority markets.
• Conduct keyword research, competitor benchmarking, and content gap analysis.
• Collaborate with content and web teams on on-page, technical SEO, and link-building initiatives.
• Track and improve organic performance using tools like GA, GSC, SEMrush/Ahrefs.
Requirements
• 2–4 years of experience in B2B SaaS performance marketing / demand generation.
• Strong hands-on expertise in:
• LinkedIn Campaign Manager (mandatory)
• Google Ads (Search, Display, YouTube)
• Remarketing platforms (Meta, GDN)
• Proven experience in executing ABM strategies and TAL-based campaigns.
• Strong understanding of CPL, CAC, CTR, CVR, ROAS, and multi-touch attribution.
• Demonstrated ability to drive measurable pipeline impact (leads → MQLs → revenue).
• Experience with marketing automation and CRM tools (HubSpot, Salesforce, Marketo, etc.).
• Strong analytical mindset with experience in reporting, dashboards, and campaign insights.
• Ability to collaborate cross-functionally with Sales, SDRs, Content, and Product Marketing.
Preferred Qualifications
• Experience targeting mid-market and enterprise buyers across global markets.
• Exposure to international SEO programs.
• Familiarity with intent platforms (6sense, Demandbase) is a plus.
• Strong project management and execution capabilities across multiple campaigns.
Why Join Netcore
• Own high-impact demand generation across global markets
• Work closely with Sales on enterprise ABM programs
• Exposure to advanced MarTech, automation, and analytics stack
• High-ownership, fast-paced environment with strong growth trajectory
• Competitive compensation and career progression
About Netcore
• Netcore is a leading AI/ML-powered Customer Engagement & Experience platform serving 6500+ brands across 18 countries. Trusted by a majority of India’s unicorns, Netcore enables businesses to drive growth through personalized, data-driven engagement across channels. Headquartered in Mumbai with a global presence, Netcore is consistently recognized as a Great Place to Work and offers an environment focused on ownership, innovation, and impact.
Experience: 2–4 years
Function: Growth / Demand Generation Marketing
Role Overview
We’re hiring a Growth Marketing Specialist / Manager to drive qualified pipeline through a mix of performance marketing, ABM, and organic growth initiatives. This role requires strong hands-on expertise in paid media, deep understanding of full-funnel measurement, and the ability to align closely with Sales on target account engagement.
You will own end-to-end campaign strategy, execution, and optimization across global markets, with a clear focus on pipeline impact and ROI.
Key Responsibilities
1) Paid Media & Demand Generation
• Plan, launch, and optimize campaigns across LinkedIn Ads (must-have), Google Ads (Search, Display, YouTube), and remarketing platforms (Meta, GDN).
• Execute Account-Based Marketing (ABM) campaigns targeting defined Target Account Lists (TALs).
• Build and manage audience segmentation aligned to enterprise personas and buying committees.
• Own end-to-end campaign lifecycle: setup, targeting, ad creatives, landing pages, A/B testing, and optimization.
• Drive continuous improvement in CTR, CPL, CVR, and pipeline contribution.
• Partner with SDR and Sales teams to ensure campaign alignment with outreach and account engagement strategies.
2) Analytics & Reporting
• Own campaign tracking, attribution, and performance measurement using Google Analytics, CRM (HubSpot/Salesforce), and automation tools.
• Deliver weekly and monthly performance reports covering leads, MQLs, pipeline influence, and ROI.
• Identify optimization opportunities and recommend budget reallocation based on performance insights.
• Build dashboards for leadership visibility on demand generation metrics.
3) SEO & Organic Growth (Good to Have)
• Support execution of international SEO strategy across priority markets.
• Conduct keyword research, competitor benchmarking, and content gap analysis.
• Collaborate with content and web teams on on-page, technical SEO, and link-building initiatives.
• Track and improve organic performance using tools like GA, GSC, SEMrush/Ahrefs.
Requirements
• 2–4 years of experience in B2B SaaS performance marketing / demand generation.
• Strong hands-on expertise in:
• LinkedIn Campaign Manager (mandatory)
• Google Ads (Search, Display, YouTube)
• Remarketing platforms (Meta, GDN)
• Proven experience in executing ABM strategies and TAL-based campaigns.
• Strong understanding of CPL, CAC, CTR, CVR, ROAS, and multi-touch attribution.
• Demonstrated ability to drive measurable pipeline impact (leads → MQLs → revenue).
• Experience with marketing automation and CRM tools (HubSpot, Salesforce, Marketo, etc.).
• Strong analytical mindset with experience in reporting, dashboards, and campaign insights.
• Ability to collaborate cross-functionally with Sales, SDRs, Content, and Product Marketing.
Preferred Qualifications
• Experience targeting mid-market and enterprise buyers across global markets.
• Exposure to international SEO programs.
• Familiarity with intent platforms (6sense, Demandbase) is a plus.
• Strong project management and execution capabilities across multiple campaigns.
Why Join Netcore
• Own high-impact demand generation across global markets
• Work closely with Sales on enterprise ABM programs
• Exposure to advanced MarTech, automation, and analytics stack
• High-ownership, fast-paced environment with strong growth trajectory
• Competitive compensation and career progression
About Netcore
• Netcore is a leading AI/ML-powered Customer Engagement & Experience platform serving 6500+ brands across 18 countries. Trusted by a majority of India’s unicorns, Netcore enables businesses to drive growth through personalized, data-driven engagement across channels. Headquartered in Mumbai with a global presence, Netcore is consistently recognized as a Great Place to Work and offers an environment focused on ownership, innovation, and impact.
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Specialist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.