Marketing Specialist - On Contract (Amazon India)

Job description

Marketing Specialist- Outbound Marketing

Job description:

With its vast product portfolio and robust advertising charter, Amazon runs one of the largest online performance marketing programs internationally. The team is highly results oriented, and at its core, focuses on leveraging in-house technology in order to automate and scale marketing programs that drive new customers and maximize lifetime value of Amazon customers through measurable marketing programs and channels. We are seeking a seasoned Marketing Specialist to help in driving channel operations on app notifications, email notifications and WhatsApp marketing (collectively called as outbound channels). You will be a part of Amazon’s performance marketing team, and own end to end operations of outbound marketing channels. You will also work closely internal stakeholders and collaborate with them to execute successful campaigns on outbound channels. The team is looking for top notch marketer who can create well-structured campaigns, conduct A/B tests, and optimize performance over time against a clear set of performance goals. To be successful in this role, you will need to have experience in creating online marketing campaigns, A/B testing and excel in execution.

As Marketing Specialist - Outbound Marketing, your main responsibilities will include:

· Design, execute and measure marketing projects/campaigns to increase the engagement of our customers

· Improve our understanding of customers through analysis to better fuel our projects.

· Produce results (manage project execution, generate test ideas, create campaigns, analyse data, solve problems)

· Create engaging marketing copies, test them and provide guidelines for categories to write engaging marketing copies.

· Analyse and report the quantitative performance of projects and decide on optimization actions based on observed results.

· Participate in the definition of the strategy and the roadmap

· Explore new avenues for using push notifications, email and WhatsApp as an engagement lever to customers, test and scale successful use-cases

· Coordinate with Amazon teams internally to launch tests and campaigns.

Basic qualifications

· 4+ years’ relevant work experience in online or B2B marketing

· Experience building and managing digital promotional campaigns, e.g. push notifications, email, web banner, social media, web pages, etc.

· Excellent oral and written communication skills and ability to influence others

· Experience (or strong intent to learn) using SQL and similar queries, Pivot tables to analyse data

· Bachelor’s degree in marketing, business, communication or other related field or equivalent experience (Relevant work experience is more important).

Preferred qualifications

· Demonstrable experience as a writer or content marketer

· Experience with email platforms used for enterprise marketing

· Experience in setting up automated marketing communication

· Experience in managing Lifecycle Marketing funnels

· Experience in audience segmentation and targeting

· Experience with analytical tools and ability to dive deep into metrics and reporting

· Strong execution capability with highest standards in a rapidly evolving business

· Experience in managing multiple stakeholders with conflicting/disparate business priorities

· Experience in handling and analysing large data sets.