Marketing Specialist AUS

Permanent Full-time position (38 hours/week)

Salary: $128,000AUD - $132,000AUD per annum

Are you interested in joining a superfast growing, well funded, Tech start-up? Are you skilled in digital marketing, have an appetite for growth, are comfortable working in a high growth environment and want to enjoy working with a bunch of passionate people? Would you like to lead our marketing team in Australia?

Founded by McKinsey Alumni and successful entrepreneurs, PropHero is the AI-powered online platform that allows people to invest in property in a simple, transparent and more profitable way. Our vision is to make property investment as simple as investing in shares or ETFs.

PropHero is growing very fast, we have closed a round of funding with global VCs and we are now looking to strengthen our team with senior profiles to help us accelerate our growth.

Working at PropHero means to work in an honest, transparent, respectful and flexible environment, surrounded by ambitious people committed to driving change and challenging the status quo. We are here to reinvent the property investment industry globally and help our customers become more financially independent by helping them create wealth through property investment, so that they can enjoy more time doing what they love!

Do you identify with this purpose and are willing to join the PropHero Team to help us bring our vision to the world? Then PropHero is the right place for you, keep reading!

How will you contribute to PropHero?

Your mission will be to lead and grow the Marketing Department at PropHero in Australia, driving our marketing efforts and growth for the company. The ideal candidate will have experience in developing and executing marketing strategies for B2C audiences in the property industry.

Develop and execute marketing plans and strategies aligned with our business objectives.
Conduct market research to identify customer needs and preferences.
Create compelling content for targeted audiences across various channels, including social media, email, and website - you will be assisted by a graphic designer
Lead the execution of marketing campaigns including newsletters, emails, etc. - assisted by a marketing intern
Analyze campaign data to measure effectiveness and make data-driven improvements.
Manage marketing budgets and allocate resources to optimize ROI.
Develop product-led marketing strategies to generate traffic and user engagement on our newly developed app.
Collaborate closely with cross-functional teams, e.g. Sales to generate high-quality leads and drive revenue, Tech/Product to improve our website and integrate growth features within the app, fostering user retention and expansion
Design and refine PropHero's inbound lead generation framework, identifying the best acquisition and lead generation channels for PropHero
Drive client acquisition, fueling the sales team with qualified leads
Define and oversee marketing campaigns across multiple channels (CRM/newsletter, LinkedIn, FB ads, Google ads, Tiktok ads, cold-emailing, etc.)
Establish and monitor conversion KPIS to improve conversion rate
Implement and maintain integrations between lead generation tools and our Sales & Marketing stack (Hubspot, Linkedin, Campaign automation, etc.)
What will make you succeed with us?

Bachelor’s degree in Marketing or related field
8+ years of experience in a Marketing Manager role in a fast-paced environment, leading, creating, and building strong and high performing teams.
4+ years of experience in Digital environments. We are a digital platform, working in a digital ecosystem and fully remote, although we have hubs in different countries.
Proven experience in developing and executing successful marketing campaigns.
Results oriented with excellent analytical skills and strong attention to detail. Ability to analyze data and use insights to drive decision-making.
Proactivity and Autonomy. PropHero operates in a changing ecosystem, which implies being able to adapt quickly and having a positive and proactive attitude.
Excellent communication skills, including writing, editing, and verbal communication. You will need to communicate with the team, suppliers and several other stakeholders. Native English is required
Optimism and excitement for your work, a love for the next big challenge, and a passion for business impact as there will be plenty of opportunities in the path to achieve new challenges and have new learnings.
Experience in the property industry is preferred but not required.