Marketing Technology Analyst

💰 $3,200 - $5,120 (Est.) 📍 Chicago 🕐 1 days ago

Job Description

Full job description
Department
ADV Digital Operations

About the Department
The Advancement Office engages alumni (~220k), current students, parents, and friends of the University through intellectual, professional and social activities on campus, around the world and online. Advancement raises $600 Million annually to support faculty and researchers, practitioners and patients, and students and programs across the University. Our work supports priorities in every division, school, department, and institute.

The Analytics and Technology Solutions (ATS) team provides technology and system solutions to enable Advancement to meet aggressive fundraising goals and measure, analyze and predict growth in constituency giving and participation. Using an enterprise approach to data and systems, ATS creates a data and user environment that is consistent yet agile. Collaborating with stakeholders to understand program strategies, ATS develops data, reporting, and analytics solutions that lead to actionable outcomes and actualized goals.

Job Summary
The Marketing Technology Analyst assists in configuration and execution of digital communications and engagement programs across Advancement. With direction and guidance from Director of Digital Operation, this position collaborates with marketing, data, and technology teams to ensure seamless and effective delivery of targeted fundraising campaigns and other outreach using platforms such as Marketo and Salesforce. The Marketing Technology Specialist is responsible for applying established processes and application templates to build email segmentation, campaign workflows, and performance reports. This role also supports implementing new technologies and enhancing integrations to streamline operations and improve digital infrastructure.

This role is a liaison between the IT group and business to support the development and implementation of new systems and enhancements of existing systems. With moderate/high guidance, evaluates new IT developments and evolving business requirements, and uses elementary knowledge of University systems to recommend appropriate systems.
Responsibilities
With moderate direction from others, works closely with multiple teams within Advancement to configure technical systems to optimally deliver highly effective event, solicitation, and engagement communication programs.
Collaborates with various internal stakeholders to build, test, and execute email segmentation, reporting, and campaigns within communication systems to align with business requirements.
Builds Salesforce campaigns to guide campaign performance.
Works with data from various sources and tools to optimize content and messaging in programs by behaviors and personas.
Assists in updating marketing campaign workflows as changes to business requirements dictate.
Contributes to process improvement initiatives by identifying areas where automation and operational efficiencies can enhance productivity and campaign effectiveness.
Collaborates with software development teams and cross-functional stakeholders in building new and enhancing existing systems by testing, debugging, and implementing software solutions.
With direction from others, provides ongoing administration and support for existing communications systems to ensure data integrity and system performance.
Assists in maintaining documentation for all processes related to Digital Operations.
Supports the marketing team in analyzing and reporting marketing data (campaign results, conversion rates, etc.) to help shape future marketing strategies.
With moderate direction from others, provides Tier 2 support for alumni technical support response to help constituents gain access to and use Advancement Communications sites and University services.
Seek opportunities for professional development that will enhance job performance including attending webinars, seminars, building networks within the University and with colleagues at peer institutions.
Prepares functional, system, and program specifications. Assists in revising existing system logic difficulties as necessary, under the direction of more experienced colleagues.
Supports the IT development group in building new systems and enhance existing systems. Assists in coding, testing, debugging, and implementing software solutions. Prepares documentation on system enhancements and/or alternatives.
Evaluates new IT developments, keeps up with evolving business requirements, and uses knowledge of University systems to recommend appropriate systems alternatives and/or enhancements to current systems.
Performs other related work as needed.

Minimum Qualifications
Education:
Minimum requirements include a college or university degree in related field.

Work Experience:
Minimum requirements include knowledge and skills developed through < 2 years of work experience in a related job discipline.

Certifications:
-
Preferred Qualifications
Education:
Bachelor’s or advanced degree.
Experience:
Professional experience in nonprofit management, development, alumni relations, marketing, public relations, sales or similar field.
Background with data analysis and communicating complex topics to non-technical people.
Managing cross-team projects.
Technical Skills or Knowledge:
Demonstrated skill and knowledge of, or ability to learn quickly, the internal workings of the University as well as the technology tools available to Advancement, including Phoenix, the University's Donor Relationship Management System.
Proficient in a Microsoft Windows computer environment, Microsoft Outlook, Word, Excel, PowerPoint and Access.
Preferred Competencies
Outstanding interpersonal and communications skills characterized by the ability to listen, speak, and write effectively. Explain complex ideas clearly and simply.
Manage confidential information with discretion and tact.
Act with integrity, professionalism, and confidentiality.
Work collegially and collaboratively in a team setting.
Self-motivated and take initiative.
Prioritize multiple projects and independently follow through with detail.
Working Conditions
This position has a hybrid work schedule which includes weekly in office presence.
Standard office environment.
Travel to campus and/or non-campus locations for University business.
Work evenings and weekends as needed.
This position is located in Hyde Park at 5235 South Harper Court.
Application Documents
Resume/CV (required)
Cover Letter (preferred)

When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.

Job Family
Information Technology

Role Impact
Individual Contributor

Scheduled Weekly Hours
37.5

Drug Test Required
No

Health Screen Required
No

Motor Vehicle Record Inquiry Required
No

Pay Rate Type
Hourly


FLSA Status
Non-Exempt


Pay Range
$30.95 - $36.41
The included pay rate or range represents the University’s good faith estimate of the possible compensation offer for this role at the time of posting.

Benefits Eligible
Yes
The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the
Benefits Guidebook
.

Posting Statement
The University of Chicago is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, ****** orientation, gender, gender identity, or expression, national or ethnic origin, shared ancestry, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the
University's Notice of Nondiscrimination.

Job seekers in need of a reasonable accommodation to complete the application process should call 773-XXXXXX or submit a request via
Applicant Inquiry Form.

All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.

The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at:
http://securityreport.uchicago.edu
. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.

💡 Quick Summary

Seeking a career-building opportunity? The Marketing Technology Analyst position is now open for candidates interested in the Event Management Jobs sector. This role in Chicago offers a professional environment and growth potential.

Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Event Management Jobs is a plus.

Sponsored

Job Details

Company Name: The University of Chicago

Frequently Asked Questions

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The expected salary for Marketing Technology Analyst in Chicago is $3,200 - $5,120 (Est.) per month. Actual compensation may vary based on experience and negotiation.
No, Marketing Technology Analyst is an on-site position based in Chicago. Candidates must be able to commute or relocate to this location.
Basic communication skills, a proactive attitude, and the ability to work in a team are required for Marketing Technology Analyst. Previous experience in Event Management Jobs is a plus. Freshers may also apply depending on the employer's requirements.
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