Marketing|Brand manager

Our Hiring Philosophy:

” Can do Attitude, Learning/Growth Mindset, Commitment to Excellence and Dedication is of utmost importance to us.”

Fincity is a financial wellness platform focused on serving consumers through their life’s largest financial decision – buying and financing a home – by enabling “one click” experience. We “sit” at the convergence of proptech and fintech by re-imagining largest asset class – Real Estate and largest industry – Banking.

Responsibilities:

‣ Responsible for setting up Funnel for all ATL and BTL acquisitions

‣ Analyse customer insights and behavior, customer personas, and consumer trends

‣ Interact with Sales teams to understand key challenges and opportunities, and create an action plan to address them

‣ Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creatives

‣ Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)

‣ Monitor competition (product, pricing, and new features)

‣ Create a monthly calendar of campaigns for the projects

Desired Skills:

‣ 2 years in the Real Estate industry

‣ Should have handled large project launches

‣ Out-of-the-box thinker who can gather consumer insights and translate them for marketing campaigns