Job Description
Full job description
MarTech Implementation Senior Architect
United States (Remote)
WE ARE CAESARS
At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.
Our Mission: “Create the Extraordinary"
Our Vision: “We create spectacular worlds that immerse, inspire and connect you. We don’t perform magic; we create it with excellence.”
Our Values: “Blaze the Trail, Together We Win, All-In on Service”
Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in.
JOB SUMMARY
Come collaborate with us in creating the digital experience for the most iconic gaming resorts in Las Vegas and around the world! Experienced by millions of guests each year, the Caesars Entertainment Digital Products team cultivates customer experiences that fuel the imaginations of our guests on the Strip in Las Vegas and across the globe. Our iconic global brands include Caesars Palace, The Flamingo, The Row, Horseshoe, Harrah’s, Paris, Nobu Hotel, and more.
Based in Las Vegas or remote, as a MarTech Implementation Senior Architect, you will be at the forefront of our commitment to delivering exceptional customer experiences across digital channels including caesars.com, the Caesars Rewards app, and all digital hospitality products. In this role, you will be responsible for implementing and managing Adobe Analytics and Adobe Target implementations, or similar solutions in the future, across Caesars.com and the Caesars Rewards app, both integral parts of our digital ecosystem. With your deep expertise in data collection strategy, strong attention to detail, and your passion for data-driven decision-making, you will help optimize our digital platforms to improve the user experience and drive business growth.
The ideal candidate will have a proven track record and deep passion for the development of amazing guest-facing experiences and the associated data capture needed to report and improve on those experiences.
HOW YOU WILL CREATE THE EXTRAORDINARY
Lead the implementation and configuration of Adobe Analytics and Adobe Target, or similar systems in the future, across Caesars.com and the Caesars Rewards app, ensuring accurate and reliable tracking of key user behaviors, transactions, and events
Collaborate with product, marketing, and development teams to translate business goals into actionable tracking and reporting requirements
Design and implement custom tags, variables, and events using Adobe Tags and Adobe Experience Platform, ensuring seamless integration with other systems and media pixels and/or tags
Write stories and acceptance criteria for product teams to deliver
Develop and maintain a robust data architecture across web and mobile platforms to ensure data consistency and accuracy within our common headless codebase
Troubleshoot and resolve any data collection or reporting issues in all platforms, ensuring the integrity of data across all digital touchpoints
Work closely with cross-functional teams to identify opportunities for further optimization and advanced analytics techniques
Lead strategies for adoption and use of collected data within other internal database driven teams, our CDP (Hightouch), and other integration opportunities
Write and update data dictionary documentation
Stay up to date with the latest Adobe Analytics features, industry trends, and emerging technologies, sharing your knowledge and helping implement new tools or processes to improve performance
Partner with QA Lead dedicated to the MarTech Implementation team to test, document and accept work completed by partner teams
WHAT YOU WILL NEED
Bachelor’s degree or comparable work history in the field is required. A Master’s degree is a plus
Minimum of 7 years of experience in digital marketing, merchandising, ecommerce, communication planning, or related roles centered around data
Proven track-record of developing and implementing a digital analytics implementation and ability to gather requirements and work with product teams for development
Ability to manage multiple projects simultaneously in a fast-paced environment
Excellent communication skills, with the ability to translate complex analytics concepts into actionable business insights for non-technical stakeholders
Strong attention to detail, ensuring data accuracy and integrity across all digital properties
Travel for quarterly planning session is expected
A proactive problem-solver with a passion for continuous improvement and innovation in the analytics space
Knowledge of the gaming, entertainment, and hospitality industries is a plus
ABOUT US
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
TOGETHER WE WIN
We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships.
DISCLAIMER
The below statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. The Company reserves the right to make changes to the job description whenever necessary.
As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre-employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre-employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre-employment screening may occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, ****** orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law.
ADA
Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals’ religious beliefs or practices.
EQUAL EMPLOYMENT OPPORTUNITY
Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person’s race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, ****** or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.
MarTech Implementation Senior Architect
United States (Remote)
WE ARE CAESARS
At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.
Our Mission: “Create the Extraordinary"
Our Vision: “We create spectacular worlds that immerse, inspire and connect you. We don’t perform magic; we create it with excellence.”
Our Values: “Blaze the Trail, Together We Win, All-In on Service”
Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in.
JOB SUMMARY
Come collaborate with us in creating the digital experience for the most iconic gaming resorts in Las Vegas and around the world! Experienced by millions of guests each year, the Caesars Entertainment Digital Products team cultivates customer experiences that fuel the imaginations of our guests on the Strip in Las Vegas and across the globe. Our iconic global brands include Caesars Palace, The Flamingo, The Row, Horseshoe, Harrah’s, Paris, Nobu Hotel, and more.
Based in Las Vegas or remote, as a MarTech Implementation Senior Architect, you will be at the forefront of our commitment to delivering exceptional customer experiences across digital channels including caesars.com, the Caesars Rewards app, and all digital hospitality products. In this role, you will be responsible for implementing and managing Adobe Analytics and Adobe Target implementations, or similar solutions in the future, across Caesars.com and the Caesars Rewards app, both integral parts of our digital ecosystem. With your deep expertise in data collection strategy, strong attention to detail, and your passion for data-driven decision-making, you will help optimize our digital platforms to improve the user experience and drive business growth.
The ideal candidate will have a proven track record and deep passion for the development of amazing guest-facing experiences and the associated data capture needed to report and improve on those experiences.
HOW YOU WILL CREATE THE EXTRAORDINARY
Lead the implementation and configuration of Adobe Analytics and Adobe Target, or similar systems in the future, across Caesars.com and the Caesars Rewards app, ensuring accurate and reliable tracking of key user behaviors, transactions, and events
Collaborate with product, marketing, and development teams to translate business goals into actionable tracking and reporting requirements
Design and implement custom tags, variables, and events using Adobe Tags and Adobe Experience Platform, ensuring seamless integration with other systems and media pixels and/or tags
Write stories and acceptance criteria for product teams to deliver
Develop and maintain a robust data architecture across web and mobile platforms to ensure data consistency and accuracy within our common headless codebase
Troubleshoot and resolve any data collection or reporting issues in all platforms, ensuring the integrity of data across all digital touchpoints
Work closely with cross-functional teams to identify opportunities for further optimization and advanced analytics techniques
Lead strategies for adoption and use of collected data within other internal database driven teams, our CDP (Hightouch), and other integration opportunities
Write and update data dictionary documentation
Stay up to date with the latest Adobe Analytics features, industry trends, and emerging technologies, sharing your knowledge and helping implement new tools or processes to improve performance
Partner with QA Lead dedicated to the MarTech Implementation team to test, document and accept work completed by partner teams
WHAT YOU WILL NEED
Bachelor’s degree or comparable work history in the field is required. A Master’s degree is a plus
Minimum of 7 years of experience in digital marketing, merchandising, ecommerce, communication planning, or related roles centered around data
Proven track-record of developing and implementing a digital analytics implementation and ability to gather requirements and work with product teams for development
Ability to manage multiple projects simultaneously in a fast-paced environment
Excellent communication skills, with the ability to translate complex analytics concepts into actionable business insights for non-technical stakeholders
Strong attention to detail, ensuring data accuracy and integrity across all digital properties
Travel for quarterly planning session is expected
A proactive problem-solver with a passion for continuous improvement and innovation in the analytics space
Knowledge of the gaming, entertainment, and hospitality industries is a plus
ABOUT US
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
TOGETHER WE WIN
We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships.
DISCLAIMER
The below statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. The Company reserves the right to make changes to the job description whenever necessary.
As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre-employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre-employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre-employment screening may occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, ****** orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law.
ADA
Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals’ religious beliefs or practices.
EQUAL EMPLOYMENT OPPORTUNITY
Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person’s race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, ****** or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.
💡 Quick Summary
Seeking a career-building opportunity? The MarTech Implementation Senior Architect position is now open for candidates interested in the Insurance sector. This role in Chicago offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Insurance is a plus.
