Job Description
Position Title
IEC & BCC Communication Specialist (Mass Communication)
(Project Implementation Unit – SBM-U / Urban Sanitation Programmes)
Role Objective
The IEC & BCC Communication Specialist will be responsible for strategic communication planning, message design, campaign execution, media coordination, and documentation for Information, Education & Communication (IEC) and Behaviour Change Communication (BCC) activities under Swachh Bharat Mission–Urban (SBM-U).
The role focuses on translating sanitation and WASH indicators into effective citizen-facing communication, ensuring alignment with MoHUA guidelines, Swachh Survekshan toolkits, and ULB priorities, while supporting on-ground implementation and evidence creation.
Key Responsibilities1. IEC & BCC Strategy and Communication Planning
Develop IEC & BCC strategies and action plans aligned with SBM-U 2.0 objectives and Swachh Survekshan requirements.
Translate technical sanitation indicators into clear, relatable, and persuasive communication messages for citizens.
Prepare campaign concepts, key messages, content calendars, and outreach plans for different target groups (households, BWGs, schools, markets, institutions).
Support development of indicator-linked communication plans (segregation, Water+, ODF+, plastic ban, GVP elimination, RRR, etc.).
• Campaign Execution & Field Communication Support
Support execution of city-level, ward-level, and zone-level IEC/BCC campaigns.
Coordinate with field teams, NGOs, and ULB officials to ensure message consistency during on-ground activities.
Assist in organising thematic SBM drives, awareness events, workshops, rallies, and public meetings.
Provide communication support for Zero Waste Events, Model Ward initiatives, and GFC-related campaigns.
• Media & Outreach Management
Assist in planning and coordination of FM/Radio, print media, outdoor publicity, social media, and digital campaigns.
Draft content for press notes, social media posts, posters, leaflets, hoardings, audio-visual material, and IEC creatives.
Ensure messaging is MoHUA-compliant, non-political, inclusive, and behaviour-oriented.
Coordinate with design agencies and vendors for IEC material development.
• Documentation & Evidence Creation
Ensure proper documentation of all IEC/BCC activities, including:
Geo-tagged photographs and videos
Event reports and summaries
Attendance sheets and engagement records
Support indicator-wise documentation required for Swachh Survekshan, GFC, Water+, and ODF+/ODF++ submissions.
Assist in preparation of presentations, reports, case studies, and best-practice notes for review meetings.
• Social Media & Digital Engagement
Support development and execution of ULB social media strategy aligned with SBM-U communication goals.
Coordinate posting of activities, campaigns, and citizen engagement initiatives on approved platforms.
Work closely with IEC and MIS teams to ensure online communication matches field activities and data submissions.
• Stakeholder & NGO Coordination (Communication Support)
Support coordination with NGOs, CSOs, RWAs, schools, youth groups, and community organisations for communication-led interventions.
Assist NGOs and field teams in using standardised IEC messages and tools.
Facilitate communication material support for community mobilisation activities.
• Monitoring, Feedback & Improvement
Track reach, engagement, and effectiveness of IEC/BCC campaigns.
Collect feedback from field teams and communities to improve messaging.
Support refinements in communication strategy based on assessment feedback and citizen response.
Qualifications
Master's degree in Mass Communication / Journalism / Media & Communication / Development Communication from a recognised institution.
Bachelor's degree in communication or social sciences with strong SBM-U experience may be considered.
Experience
Minimum 2–5 years of experience in:
IEC/BCC campaigns
Social or development communication
Government, ULB, NGO, or donor-funded programmes
Prior exposure to urban issues, sanitation, WASH, health, or environment-related communication is highly desirable.
Experience in field-based campaigns and documentation preferred.
Key Skills & Competencies
Strong content writing, messaging, and storytelling skills.
Ability to simplify technical concepts into citizen-friendly communication.
Excellent verbal, written, and presentation skills (soft-spoken, persuasive).
Strong coordination and multitasking abilities.
High environmental awareness and public interest orientation.
Comfortable with fieldwork and tight timelines.
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IEC & BCC Communication Specialist (Mass Communication)
(Project Implementation Unit – SBM-U / Urban Sanitation Programmes)
Role Objective
The IEC & BCC Communication Specialist will be responsible for strategic communication planning, message design, campaign execution, media coordination, and documentation for Information, Education & Communication (IEC) and Behaviour Change Communication (BCC) activities under Swachh Bharat Mission–Urban (SBM-U).
The role focuses on translating sanitation and WASH indicators into effective citizen-facing communication, ensuring alignment with MoHUA guidelines, Swachh Survekshan toolkits, and ULB priorities, while supporting on-ground implementation and evidence creation.
Key Responsibilities1. IEC & BCC Strategy and Communication Planning
Develop IEC & BCC strategies and action plans aligned with SBM-U 2.0 objectives and Swachh Survekshan requirements.
Translate technical sanitation indicators into clear, relatable, and persuasive communication messages for citizens.
Prepare campaign concepts, key messages, content calendars, and outreach plans for different target groups (households, BWGs, schools, markets, institutions).
Support development of indicator-linked communication plans (segregation, Water+, ODF+, plastic ban, GVP elimination, RRR, etc.).
• Campaign Execution & Field Communication Support
Support execution of city-level, ward-level, and zone-level IEC/BCC campaigns.
Coordinate with field teams, NGOs, and ULB officials to ensure message consistency during on-ground activities.
Assist in organising thematic SBM drives, awareness events, workshops, rallies, and public meetings.
Provide communication support for Zero Waste Events, Model Ward initiatives, and GFC-related campaigns.
• Media & Outreach Management
Assist in planning and coordination of FM/Radio, print media, outdoor publicity, social media, and digital campaigns.
Draft content for press notes, social media posts, posters, leaflets, hoardings, audio-visual material, and IEC creatives.
Ensure messaging is MoHUA-compliant, non-political, inclusive, and behaviour-oriented.
Coordinate with design agencies and vendors for IEC material development.
• Documentation & Evidence Creation
Ensure proper documentation of all IEC/BCC activities, including:
Geo-tagged photographs and videos
Event reports and summaries
Attendance sheets and engagement records
Support indicator-wise documentation required for Swachh Survekshan, GFC, Water+, and ODF+/ODF++ submissions.
Assist in preparation of presentations, reports, case studies, and best-practice notes for review meetings.
• Social Media & Digital Engagement
Support development and execution of ULB social media strategy aligned with SBM-U communication goals.
Coordinate posting of activities, campaigns, and citizen engagement initiatives on approved platforms.
Work closely with IEC and MIS teams to ensure online communication matches field activities and data submissions.
• Stakeholder & NGO Coordination (Communication Support)
Support coordination with NGOs, CSOs, RWAs, schools, youth groups, and community organisations for communication-led interventions.
Assist NGOs and field teams in using standardised IEC messages and tools.
Facilitate communication material support for community mobilisation activities.
• Monitoring, Feedback & Improvement
Track reach, engagement, and effectiveness of IEC/BCC campaigns.
Collect feedback from field teams and communities to improve messaging.
Support refinements in communication strategy based on assessment feedback and citizen response.
Qualifications
Master's degree in Mass Communication / Journalism / Media & Communication / Development Communication from a recognised institution.
Bachelor's degree in communication or social sciences with strong SBM-U experience may be considered.
Experience
Minimum 2–5 years of experience in:
IEC/BCC campaigns
Social or development communication
Government, ULB, NGO, or donor-funded programmes
Prior exposure to urban issues, sanitation, WASH, health, or environment-related communication is highly desirable.
Experience in field-based campaigns and documentation preferred.
Key Skills & Competencies
Strong content writing, messaging, and storytelling skills.
Ability to simplify technical concepts into citizen-friendly communication.
Excellent verbal, written, and presentation skills (soft-spoken, persuasive).
Strong coordination and multitasking abilities.
High environmental awareness and public interest orientation.
Comfortable with fieldwork and tight timelines.
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💡 Quick Summary
Seeking a career-building opportunity? The Mass Communication position is now open for candidates interested in the Media & Communication sector. This role in Ahmedabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.