Job Description
Mass Participation Executive
location_on
London hybrid - minimum 2 office days each week
15/02/2026
Mass Participation Executive
Currently, nearly one million people in the UK are living with dementia: a progressive and complex condition that can be devastating for the whole family. One in two of us will be affected by dementia in our lifetime - either by caring for someone with the condition, developing it ourselves, or both - and too often, people are left to cope alone with the relentless, ever-changing challenges. Dementia UK is the specialist dementia nursing charity that is there for the whole family. Our specialist nurses, known as Admiral Nurses, provide free, expert advice, support and understanding to help families care for their loved one. Every day, Admiral Nurses help families up and down the country to have the best life possible.
Job details
Salary
£33,000 - £35,000 per annum
Contractual hours
37.5
Basis
Full Time
Contract type
Permanent
Benefits
33 days’ annual leave Flexible working* 8 percent employer pension contribution Free health cashback plan Employee assistance programme Learning and development opportunities
Department/team
Fundraising and Engagement
Date posted
03/02/2026
Job reference
REQ000331
About the role
Location: hybrid - a minium of two days in the Aldgate, London office per week
Interview date: Wednesday 25th February and/or Thursday 26th February (virtual)
Annual leave: 33 days (plus eight bank holidays)
Benefits:
enhanced maternity, paternity and adoption leave, and shared parental pay
family-friendly policies
8% employer pension contribution (Aviva)
three x basic salary life assurance cover
free health cashback plan (Medicash): employee cover plus up to four dependent children
24/7 virtual GP access (UK registered), plus access to Best Doctors
free, confidential employee assistance programme (Medicash)
access to a wellbeing app
flexible working options including hybrid working, flexible working patterns such as part-time, compressed hours, and more*
learning and development opportunities including bespoke training and access to LinkedIn Learning)
commitment to employee health and wellbeing.
we have a Menopause Friendly accreditation and are a Disability Confident employer
This is an exciting opportunity to join the Mass Participation team, helping to coordinate a portfolio of virtual events expected to raise over £4.7 million and bring in over 34,000 participants to the charity in the next financial year. The virtual events portfolio at Dementia UK consist of a series of month-long challenges that bring our supporters together online across the UK. Participants receive a free incentive to take on a motivating challenge, from walking 1km a day in February to clocking up 100km with their dog in October, to spending the month moving, connecting and fundraising for Dementia UK. Familiarise yourself with our Virtual Events portfolio here.
As a Mass Participation Executive, you will be responsible for the end to end management of our month-long virtual challenges, delivering marketing plans in collaboration with agency support and stewarding supporters to ensure engagement and participation. Using project management tools and a pro-active can-do approach, you will ensure efficient event delivery, continuously analyse, and develop the virtual events portfolio. You will work closely with teams across Fundraising, Data, Marketing & Communications to drive income, collaborate and achieve high levels of engagement across the virtual events portfolio.
We are looking for you to have previous experience in fundraising, working with supporters to activate and uplift their fundraising and be able to deliver exceptional supporter experiences. If you have an understanding of effective marketing channels to drive participation in fundraising and effective stewardship techniques, we would love to hear from you. This is also a fantastic chance for someone who has a proven track-record delivering against fundraising KPIs and who is motivated by its potential to bring people together, strengthen engagement, and create a lasting impact for Dementia UK.
We would love to hear from you! If you would like to find out more about the role, or have any queries, please get in touch with recruitment@dementiauk.org.
This role will be subject to a Basic DBS check.
Our culture
In addition to a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a working environment that looks after our workforce to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.
Our staff have a voice. Representatives from different roles and levels across the organisation positively contribute to and lead on our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.
Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives, and skills. We celebrate difference and individuality and encourage everyone to join us and be their whole selves always.
Dementia UK is a Disability Confident Employer. If you’d like support to make an application, contact recruitment@dementiauk.org.
By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.
Please note that any decision on flexible working is based on business needs
When you apply for a job at Dementia UK, we will collect certain information about you to process your application and assess your suitability for the role. Further details can be found in our privacy notice.
Mass Participation Executive
location_on
London hybrid - minimum 2 office days each week
15/02/2026
Mass Participation Executive
Currently, nearly one million people in the UK are living with dementia: a progressive and complex condition that can be devastating for the whole family. One in two of us will be affected by dementia in our lifetime - either by caring for someone with the condition, developing it ourselves, or both - and too often, people are left to cope alone with the relentless, ever-changing challenges. Dementia UK is the specialist dementia nursing charity that is there for the whole family. Our specialist nurses, known as Admiral Nurses, provide free, expert advice, support and understanding to help families care for their loved one. Every day, Admiral Nurses help families up and down the country to have the best life possible.
Job details
Salary
£33,000 - £35,000 per annum
Contractual hours
37.5
Basis
Full Time
Contract type
Permanent
Benefits
33 days’ annual leave Flexible working* 8 percent employer pension contribution Free health cashback plan Employee assistance programme Learning and development opportunities
Department/team
Fundraising and Engagement
Date posted
03/02/2026
Job reference
REQ000331
About the role
Location: hybrid - a minium of two days in the Aldgate, London office per week
Interview date: Wednesday 25th February and/or Thursday 26th February (virtual)
Annual leave: 33 days (plus eight bank holidays)
Benefits:
enhanced maternity, paternity and adoption leave, and shared parental pay
family-friendly policies
8% employer pension contribution (Aviva)
three x basic salary life assurance cover
free health cashback plan (Medicash): employee cover plus up to four dependent children
24/7 virtual GP access (UK registered), plus access to Best Doctors
free, confidential employee assistance programme (Medicash)
access to a wellbeing app
flexible working options including hybrid working, flexible working patterns such as part-time, compressed hours, and more*
learning and development opportunities including bespoke training and access to LinkedIn Learning)
commitment to employee health and wellbeing.
we have a Menopause Friendly accreditation and are a Disability Confident employer
This is an exciting opportunity to join the Mass Participation team, helping to coordinate a portfolio of virtual events expected to raise over £4.7 million and bring in over 34,000 participants to the charity in the next financial year. The virtual events portfolio at Dementia UK consist of a series of month-long challenges that bring our supporters together online across the UK. Participants receive a free incentive to take on a motivating challenge, from walking 1km a day in February to clocking up 100km with their dog in October, to spending the month moving, connecting and fundraising for Dementia UK. Familiarise yourself with our Virtual Events portfolio here.
As a Mass Participation Executive, you will be responsible for the end to end management of our month-long virtual challenges, delivering marketing plans in collaboration with agency support and stewarding supporters to ensure engagement and participation. Using project management tools and a pro-active can-do approach, you will ensure efficient event delivery, continuously analyse, and develop the virtual events portfolio. You will work closely with teams across Fundraising, Data, Marketing & Communications to drive income, collaborate and achieve high levels of engagement across the virtual events portfolio.
We are looking for you to have previous experience in fundraising, working with supporters to activate and uplift their fundraising and be able to deliver exceptional supporter experiences. If you have an understanding of effective marketing channels to drive participation in fundraising and effective stewardship techniques, we would love to hear from you. This is also a fantastic chance for someone who has a proven track-record delivering against fundraising KPIs and who is motivated by its potential to bring people together, strengthen engagement, and create a lasting impact for Dementia UK.
We would love to hear from you! If you would like to find out more about the role, or have any queries, please get in touch with recruitment@dementiauk.org.
This role will be subject to a Basic DBS check.
Our culture
In addition to a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a working environment that looks after our workforce to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.
Our staff have a voice. Representatives from different roles and levels across the organisation positively contribute to and lead on our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.
Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives, and skills. We celebrate difference and individuality and encourage everyone to join us and be their whole selves always.
Dementia UK is a Disability Confident Employer. If you’d like support to make an application, contact recruitment@dementiauk.org.
By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.
Please note that any decision on flexible working is based on business needs
When you apply for a job at Dementia UK, we will collect certain information about you to process your application and assess your suitability for the role. Further details can be found in our privacy notice.
Mass Participation Executive
💡 Quick Summary
Seeking a career-building opportunity? The Mass Participation Executive position is now open for candidates interested in the Event Management Jobs sector. This role in London offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Event Management Jobs is a plus.
