Media Planner
About WPP Media
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WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
The Media Planner provides support to the managers in the senior team, contributes to overall client service requirements and assists in the management of media plan executions.
This role is for the Dell Canada account, part of a Global account that is focused primarily on digital media and performance marketing, with heavy focus on data and analytics.
Key Responsibilities
Day to day for some client contacts
Nurture relationships with and work directly with client partner agencies
Build positive relationships with client contacts
Assist in the development of media plans and presentations in conjunction with senior planners
Be able to put smaller plans together and execute with minimal management direction
Support Digital campaign launches and digital trafficking
Effectively work with AdOps, Partner vendors, Finance, Investment Team and other internal groups in order to ensure the campaign performance
Effectively work with Finance, Investment Team, Traffic and other internal groups in order to ensure that client activity is in good order
Support planning team to ensure deadlines are met
Oversee all media accounting and administrative duties required on assigned accounts, including monthly media expenditure reports (BCRs)
May carry out buy brief meetings with Investment Team
Access appropriate research as it applies to clients’ needs, using Integrated Media Systems, InfoSys, COMNavigator, comScore, and other proprietary tools
Requirements
Strong customer service skills
Demonstrated time management and multitasking skills with great attention to detail
Solid collaborative and team work oriented skills
Excellent verbal and written communication skills
Understanding of media across digital channels and analytics reports
Trafficking knowledge (preferred)
Proficiency with research tools
Strong computer skills with a particular emphasis in Excel and PowerPoint
Desire to develop and excel in their media career and a passion for all things media
Begin to develop presentation skills
Begins to understand the client’s business
Desire to develop and excel in their media career and a passion for all things media
Develop understanding of Systems Thinking
Develop presentation skills
Develop audience planning skills
1-3 years media planning/buying experience
Post-secondary degree, specialization in Advertising and/or Marketing an asset.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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