Job Description
About Spendsafe
Spendsafe is a digital money platform, based in Toronto, Canada; designed to help parents raise financially capable kids before they enter adulthood. Built for families with children ages 8–14, Spendsafe combines structured allowance, real-world spending, savings goals, and early investing — all in a safe, parent-supervised environment. Today’s kids are already spending digitally. Spendsafe gives them the structure, tools, and experience to learn how money works before the stakes get higher.
We’re looking for a marketing-focused graphic designer who understands how design supports installs, engagement, and retention across mobile fintech ecosystems—and who uses modern tools (including AI) to work efficiently without sacrificing quality.
The Role
This role is ideal for a designer who can independently own marketing design projects end-to-end—from concept to delivery—while collaborating closely with growth and product teams. You’ll design assets used across app store presence, lifecycle marketing, websites, and organic social channels for mobile apps.
What You’ll Design
You’ll create conversion-focused marketing assets, including:
Landing pages (desktop + mobile responsive)
App store assets (App Store & Google Play screenshots, feature graphics, promotional visuals)
Organic social assets (static posts, carousels, story formats)
Email marketing assets (headers, content blocks, promotional visuals)
Website & blog visuals (feature callouts, banners, illustrations)
Reusable design templates for ongoing marketing initiatives
Brand identities and brand guidelines created from scratch when needed
Required Hard Skills (Must-Have)
Mobile & Marketing Design
Experience designing for mobile-first marketing funnels
Strong understanding of conversion-oriented layout, hierarchy, and messaging
Ability to design assets that support multiple channels
Comfortable creating brand systems and visual guidelines from the ground up
Design Tools & AI
Advanced proficiency in Figma (components, auto-layout, variants)
Experience with Adobe Creative Suite or modern alternatives such as Canva
Comfortable using AI-assisted design tools to support asset creation, ideation, iteration, and scaling
Strong design judgment—knowing when and how to use AI appropriately
Channels & Formats
Landing page design (Webflow- or CMS-friendly layouts)
App Store & Google Play screenshot storytelling
Static social assets (Instagram, TikTok, LinkedIn, X)
Email-ready designs (HTML-friendly layouts, slicing awareness)
Self-Management & Execution
Highly self-managed and organized, with the ability to track requests and priorities
Comfortable working from briefs, async feedback, or minimal direction
Consistently delivers projects on time and to spec
Strong file organization and handoff practices
Proactive communicator who flags risks, timelines, or dependencies early
Nice-to-Have (Optional)
Experience with mobile apps
Familiarity with ASO best practices
Experience designing for fintech products
Light motion or animated assets
Some UX/UI experience
What Success Looks Like
Design that clearly supports growth and lifecycle goals
Brand systems that scale across channels
Assets that are easy to iterate, test, and reuse
Minimal back-and-forth due to strong upfront execution
Pay: $70,000.00-$90,000.00 per year
Work Location: Hybrid remote in Toronto, ON M5J 2N7
Spendsafe is a digital money platform, based in Toronto, Canada; designed to help parents raise financially capable kids before they enter adulthood. Built for families with children ages 8–14, Spendsafe combines structured allowance, real-world spending, savings goals, and early investing — all in a safe, parent-supervised environment. Today’s kids are already spending digitally. Spendsafe gives them the structure, tools, and experience to learn how money works before the stakes get higher.
We’re looking for a marketing-focused graphic designer who understands how design supports installs, engagement, and retention across mobile fintech ecosystems—and who uses modern tools (including AI) to work efficiently without sacrificing quality.
The Role
This role is ideal for a designer who can independently own marketing design projects end-to-end—from concept to delivery—while collaborating closely with growth and product teams. You’ll design assets used across app store presence, lifecycle marketing, websites, and organic social channels for mobile apps.
What You’ll Design
You’ll create conversion-focused marketing assets, including:
Landing pages (desktop + mobile responsive)
App store assets (App Store & Google Play screenshots, feature graphics, promotional visuals)
Organic social assets (static posts, carousels, story formats)
Email marketing assets (headers, content blocks, promotional visuals)
Website & blog visuals (feature callouts, banners, illustrations)
Reusable design templates for ongoing marketing initiatives
Brand identities and brand guidelines created from scratch when needed
Required Hard Skills (Must-Have)
Mobile & Marketing Design
Experience designing for mobile-first marketing funnels
Strong understanding of conversion-oriented layout, hierarchy, and messaging
Ability to design assets that support multiple channels
Comfortable creating brand systems and visual guidelines from the ground up
Design Tools & AI
Advanced proficiency in Figma (components, auto-layout, variants)
Experience with Adobe Creative Suite or modern alternatives such as Canva
Comfortable using AI-assisted design tools to support asset creation, ideation, iteration, and scaling
Strong design judgment—knowing when and how to use AI appropriately
Channels & Formats
Landing page design (Webflow- or CMS-friendly layouts)
App Store & Google Play screenshot storytelling
Static social assets (Instagram, TikTok, LinkedIn, X)
Email-ready designs (HTML-friendly layouts, slicing awareness)
Self-Management & Execution
Highly self-managed and organized, with the ability to track requests and priorities
Comfortable working from briefs, async feedback, or minimal direction
Consistently delivers projects on time and to spec
Strong file organization and handoff practices
Proactive communicator who flags risks, timelines, or dependencies early
Nice-to-Have (Optional)
Experience with mobile apps
Familiarity with ASO best practices
Experience designing for fintech products
Light motion or animated assets
Some UX/UI experience
What Success Looks Like
Design that clearly supports growth and lifecycle goals
Brand systems that scale across channels
Assets that are easy to iterate, test, and reuse
Minimal back-and-forth due to strong upfront execution
Pay: $70,000.00-$90,000.00 per year
Work Location: Hybrid remote in Toronto, ON M5J 2N7
💡 Quick Summary
Seeking a career-building opportunity? The Mid/Sr Graphic Designer (Fintech) position is now open for candidates interested in the Web / Graphic Design Jobs sector. This role in Toronto offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Web / Graphic Design Jobs is a plus.
