Moodahead | Marketing Associate

Position: Marketing Associate Location: Ahmedabad, Gujarat Role: FULL TIME (Work From Office Only) Company: Moodahead About Moodahead: Moodahead is India's most affordable mental health brand, dedicated to making mental health services accessible to everyone. We are committed to fostering a supportive, empathetic, and inclusive environment for both our users and our team. Role Overview We are seeking a dynamic and results-oriented Marketing Associate to join our team. The ideal candidate will have experience in executing creative marketing strategies and campaigns that drive engagement and brand growth. As a Marketing Associate, you will work closely with the content, design, and development teams to create impactful content, manage social media channels, and analyse campaign performance. This role offers a unique opportunity to leverage your marketing skills to build brand awareness and connect with our audience across various platforms. Roles and Responsibilities 1. Social Media Strategy & Content Management Develop and execute social media strategies for platforms like Instagram, LinkedIn, and Facebook to drive engagement and awareness around Moodahead’s mental health initiatives. Curate, plan, and manage a content calendar that includes posts, reels, and stories, ensuring alignment with Moodahead’s brand voice and psychological insights. Analyse social media metrics regularly, identifying trends, refining strategies, and preparing performance reports to present to the marketing team. 2. Content Creation and Collaboration Collaborate with the design and content teams to create compelling, psychology-driven content, including visuals, captions, and interactive stories. Brainstorm and implement content ideas for educational and awareness-building campaigns targeting Moodahead’s key audiences (e.g., students, young professionals). Support influencer and collaborator outreach for partnerships that align with Moodahead’s mission, coordinating logistics and tracking deliverables. 3. Campaign Execution and Management Assist in the planning and execution of integrated marketing campaigns across various digital channels, including email, social media, and search engines, to raise awareness and generate leads. Implement campaign tracking systems and tools to measure impact, gather data, and generate actionable insights, ensuring continuous improvement. Work closely with the Marketing Manager to develop and optimize paid ads, ensuring efficient spending and goal alignment. 4. Brand Positioning and Market Research Conduct market research to understand the mental health landscape and identify potential growth opportunities for Moodahead’s services and products. Gather competitive analysis and industry insights to support data-driven decision-making for future campaigns and brand positioning. Use psychological insights to help refine Moodahead’s brand message, ensuring a compassionate, professional, and relatable image. 5. Client and Community Engagement Engage with Moodahead’s online community, responding to comments, messages, and queries with empathy and professionalism. Support the organisation of webinars, workshops, and live sessions, including promotion, scheduling, and coordinating participant feedback. Assist in nurturing relationships with clients and users by creating follow-up communications and maintaining a customer-first approach. 6. Data Analysis and Performance Tracking Monitor and report on key performance metrics, such as engagement rates, website traffic, conversion rates, and user growth, using platforms like Google Analytics and social media insights. Identify patterns in consumer behaviour to refine targeting, messaging, and creative strategies, leveraging knowledge of human psychology. Generate monthly performance reports for each campaign, highlighting successes, areas of improvement, and actionable recommendations for optimising future efforts. 7. Cross-functional Collaboration and Coordination Collaborate closely with other teams, including content, design, and customer service, to ensure cohesive and aligned messaging across all channels. Attend regular marketing team meetings and contribute ideas for enhancing Moodahead’s impact on its target audience. Coordinate with external vendors and partners, ensuring timely and successful delivery of services. 8. Compliance and Ethical Standards Ensure all marketing content complies with ethical standards in mental health communication, maintaining sensitivity toward mental health topics and issues. Adhere to privacy and confidentiality guidelines, especially when handling user data for campaigns or market research. Participate in regular training and updates related to mental health awareness, marketing compliance, and data privacy. Required Skills and Qualities Strong Communication Skills: Ability to craft engaging, impactful messages that resonate with target audiences. Analytical Thinking: Skilled in analysing data, identifying trends, and applying insights to optimise marketing strategies. Creativity and Innovation: A knack for coming up with unique, effective campaign ideas that drive engagement. Empathy and Sensitivity: Deep understanding of mental health, psychology, and how to handle related topics with respect and care. Organisational Skills: Ability to manage multiple campaigns and deadlines efficiently, maintaining high standards of quality. Educational Requirements: Bachelor’s degree in Marketing, Business Administration, Psychology, Communications, or a related field. Coursework or certifications in digital marketing , social media management , or analytics are a plus. A background in psychology or behavioural studies is beneficial, especially for understanding mental health audiences.