Key responsibilities: 1. Stay up to date with industry trends to keep ahead of competitors 2. Produce consistently excellent visual work 3. Produce a host of ideas, select the best ones, and sell them to the other members of the team and clients 4. Encourage others to share their ideas and nurture creativity 5. Communicate productively with management and clients to keep them up-to-date with project milestones 6. Create direction for projects and guide team members