As an SEO Specialist at our digital tech company, you'll be responsible for developing and implementing strategies to optimize our website's visibility in search engine results pages (SERPs) and drive organic traffic and conversions. You'll have the opportunity to work with cutting-edge tools and technologies while collaborating with cross-functional teams to achieve business objectives.

Responsibilities:
• Develop and execute comprehensive SEO strategies to improve our website's search engine rankings and visibility across relevant keywords and topics.
• Conduct keyword research and analysis to identify opportunities for content optimization and expansion.
• Optimize website content, including meta tags, headings, images, and copy, to align with SEO best practices and improve search engine visibility.
• Collaborate with our content and development teams to create and implement SEO-friendly content strategies that drive organic traffic and engagement.
• Monitor and analyze website performance metrics, including traffic, rankings, and conversions, to track progress and identify areas for improvement.
• Stay up-to-date with industry trends, algorithm updates, and best practices in SEO and search engine marketing (SEM) to ensure our strategies remain effective and competitive.
• Provide recommendations and insights to inform decision-making and drive continuous improvement across our digital properties.

Requirements:
• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
• Proven experience in SEO roles, with a strong track record of improving search engine rankings and driving organic traffic and conversions.
• In-depth knowledge of SEO best practices, algorithms, and tools, including Google Analytics, Google Search Console, SEMrush, Moz, and Ahrefs.
• Strong analytical skills with the ability to interpret data and metrics to identify trends, insights, and opportunities.
• Excellent communication and collaboration skills with the ability to work cross-functionally and influence stakeholders at all levels.
• Creative thinking and problem-solving abilities with a passion for staying ahead of industry trends and driving innovation.
• Self-motivated and results-oriented with the ability to work independently and as part of a team in a fast-paced, dynamic environment.