(NA234) | PPC Specialist

PPC Specialist

Location: Mumbai, In-person

Job Type: Full-time

Department: Digital Marketing

Reports to: Digital Marketing Manager / Performance Marketing Lead

About Us

Magma Consultancy is a Mumbai-based boutique advertising and content marketing agency. The firm specializes in helping venture-backed startups grow through high-quality content strategies. Their team comprises ex-journalists, graphic designers, social media experts, and content strategists, aiming to make content a competitive advantage for their clients.

Role Summary

As a PPC Specialist, you will be responsible for creating, managing, and optimizing pay-per-click campaigns across platforms like Google Ads, Bing, and other paid media networks. You’ll work to increase traffic, generate leads/sales, and deliver a positive ROI.

Key Responsibilities

Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and other paid search platforms

Conduct keyword research and competitor analysis to inform campaign strategies

Write compelling ad copy and coordinate with design teams on creatives

Monitor campaign performance daily, adjusting bids, targeting, and creatives as needed

Analyze performance metrics and create detailed reports to share with stakeholders

Optimize landing pages and user journey in coordination with CRO and web teams

Implement and manage tracking systems (conversion tracking, UTM parameters, pixels)

Stay up-to-date with PPC trends, algorithm updates, and platform innovations

Conduct A/B testing for ad copy, creatives, audience segments, and landing pages

Requirements

3+ years of experience in managing PPC campaigns

Strong knowledge of Google Ads (Search, Display, Shopping), Microsoft Ads, and YouTube Ads

Experience with Google Analytics (GA4), Google Tag Manager, and conversion tracking

Proficiency in keyword tools (SEMrush, Ahrefs, Keyword Planner, etc.)

Solid understanding of CPC, CPM, CPA, ROAS, Quality Score, and audience targeting

Strong analytical and problem-solving skills

Excellent attention to detail and organizational skills

Bachelor's degree in Marketing, Business, or a related field preferred

Google Ads certification is a plus

Nice to Have

Experience with paid social (Facebook, Instagram, )

Familiarity with remarketing, lookalike audiences, and customer segmentation

Experience working in a digital marketing agency or high-growth startup

Basic HTML/CSS understanding (for troubleshooting tracking/pixel issues)

Interested candidates can apply directly on hriday@magmaconsultancy.in