National Key Account Manager
National Key Account Manager – Retail Division (Hairspray & Gel-Based Fruit Color)
Company: Freecia Professional India Pvt. Ltd. (www.proadsindia.com)
Location: PAN India (National Level Role)
Experience Required: 10+ years in Key Account Management, Retail Sales, FMCG Sales (Hair Care/Cosmetics preferred)
Reports To: Director of Sales & Marketing
Salary: Competitive (Based on Experience)
Company Overview – Freecia Professional India Pvt. Ltd.
PROADS Professional, a brand under Freecia Professional India Pvt. Ltd., is a leader in professional haircare with a strong presence in retail and salon markets. Known for innovation, PROADS introduced India’s first Biotin Hair Color and continues to redefine the industry with premium Hairsprays & Gel-Based Fruit Colors, our bestsellers in the retail division.
Our mission is to provide high-performance, salon-quality haircare for professionals and consumers, ensuring superior results backed by research-driven formulations.
Role Overview – National Key Account Manager (Retail Division)
The National Key Account Manager (NKAM) will drive retail growth and manage Key Account Managers (KAMs) PAN India, focusing on our best-selling Hairsprays & Gel-Based Fruit Colors. This senior-level role requires strong market expertise, industry connections, and a strategic mindset to expand retail partnerships and maximize revenue.
Key Responsibilities (KRAs)
1. National Account Strategy & Business Growth
• Develop and implement a PAN India retail sales strategy for Hairsprays & Gel-Based Fruit Colors.
• Oversee Key Account Managers (KAMs) and drive sales performance across India.
• Identify and develop large retail chains, distributors, and general trade networks.
2. Sales & Revenue Management
• Achieve national sales targets and drive expansion into untapped markets.
• Optimize pricing, inventory, and payment cycles with distributors and retailers.
• Implement aggressive growth plans for national retail expansion.
3. People Management & Leadership
• Recruit, train, and lead KAMs across multiple regions.
• Monitor KPI-driven performance metrics and implement corrective actions.
4. Retail & Modern Trade Expansion
• Establish partnerships with supermarkets, beauty retail chains, e-commerce platforms.
• Develop long-term trade agreements and promotional campaigns with key retailers.
5. Brand Positioning & Market Activation
• Align sales with marketing campaigns, influencer promotions, and in-store branding.
• Drive category management strategies for maximum shelf presence.
6. E-Commerce & Digital Sales Optimization
• Collaborate with E-Commerce Sales Team for digital-first strategies.
• Manage sales on Amazon, Nykaa, Flipkart, Purplle, and other platforms.
7. Competition & Market Intelligence
• Stay ahead with competitor analysis, pricing strategies, and consumer insights.
• Develop counter-strategies to outperform competitors.
Qualifications & Skills
1. Professional Experience
• 10+ years in National Key Account Management, Retail Sales, FMCG, or Beauty Industry.
• Strong experience in modern trade, general trade, and distributor management.
2. Key Competencies
• Leadership & Team Management – Ability to mentor KAMs nationwide.
• Negotiation & Business Acumen – Strong industry connections and deal-making skills.
• Market Intelligence & Consumer Insights – Deep understanding of beauty retail.
• Revenue & P&L Management – Experience in pricing, budget allocation, and ROI.
3. Educational Background
• MBA in Sales/Marketing/Business Management preferred.
Why Join Us?
• Be a part of a market leader in high-end haircare.
• Drive the national retail expansion strategy for best-selling products.
• Competitive salary, incentives, and leadership opportunities.
How to Apply?
Send your resume to operations@freecia.in with the subject “Application for National Key Account Manager – Retail Division.”
For more information, visit www.proadsindia.com.