Job Description
Responsibilities:
• Sales Strategy: Develop and implement a comprehensive sales strategy for the kids wear brand, aligned with the overall business objectives, to drive revenue growth and market share expansion.
• Sales Network Development: Build and manage an efficient and high-performing sales network across the country, including distributors, retailers, and online channels, to maximize market coverage and customer reach.
• Sales Forecasting and Planning: Analyze market trends, customer demand and historical sales data to forecast sales targets and develop sales plans, ensuring the availability of adequate inventory to meet market demand.
• Product Portfolio Optimization: Work closely with the product development team to assess the existing product portfolio, identify gaps or opportunities, and propose enhancements or new product introductions to meet customer needs and increase sales potential.
• Relationship Management: Build and maintain strong relationships with key accounts, distributors, and retail partners, providing support, resolving issues, and fostering long-term partnerships to drive mutual growth.
• Sales Performance Monitoring: Establish and monitor sales KPIs, regularly analyzing sales data and market feedback to evaluate the effectiveness of sales strategies, identify areas for improvement, and take corrective actions as necessary.
• Team Leadership and Development: Recruit, train, and mentor a high-performing sales team, providing guidance, setting performance targets, and fostering a culture of continuous improvement and collaboration.
• Market Intelligence: Stay abreast of industry trends, competitor activities, and market dynamics, conducting regular market research and analysis to identify new opportunities, emerging markets, and competitive threats.
• Pricing and Margin Management: Collaborate with the finance and product teams to establish pricing strategies that maximize sales revenue while maintaining profitability targets and ensuring pricing consistency across the sales network.
• Sales Reporting and Analysis: Prepare regular sales reports and presentations, providing insights on sales performance, market trends, and opportunities for growth to senior management.
Qualifications
• Bachelor's degree in business, marketing, or a related field. MBA is a plus.
• Proven track record of success in sales management, preferably in the fashion industry with prior experience in the kids lifestyle industry.
• Strong business acumen and strategic thinking skills to develop effective sales strategies and drive revenue growth in the kids lifestyle segment.
• Excellent leadership and team management skills, with the ability to motivate and develop a sales team to achieve targets and objectives.
• In-depth understanding of the retail landscape and distribution channels specific to the kids lifestyle industry, with the ability to build and manage a robust sales network.
• Analytical mindset with the ability to interpret sales data and market trends in the kids lifestyle industry to drive informed decision-making.
• Excellent communication and negotiation skills, with the ability to build strong relationships with key stakeholders within the kids lifestyle industry.
• Proficiency in using CRM software and Microsoft Office Suite.
• Willingness to travel extensively to meet with clients, attend trade shows, and visit sales locations within the kids lifestyle industry.
By having prior experience in the kids lifestyle industry, the candidate will bring valuable insights and understanding of the specific dynamics, trends, and customer preferences within this niche market. This experience will enable them to effectively plan and build the sales network, as well as create a better product portfolio tailored to the unique needs and preferences of kids and their parents
💡 Quick Summary
Seeking a career-building opportunity? The National Sales Manager | Kids Lifestyle Brand position is now open for candidates interested in the MIS Executive sector. This role in West Bengal offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in MIS Executive is a plus.
